Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities that improve understanding and is aimed at protecting and promoting a positive reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It allows an organization to be a voice for its industry and supports marketing activities through qualitative and quantitative media coverage across target markets.
9. Communications methods used to educate the media Feature support News stories Industry comment One to one meetings EDITOR Letters Case histories Pictures Research Tailor-made features Targeted stories
10. The PR campaign must educate the Editors by creating and building UNIQUE SOLUTIONS EDITOR EDITORIAL COVERAGE Knowledge INFORMATION Confidence Respect Awareness
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