Social recruiting and mobile have been hot topics for the past few years, but they really haven't changed HR like we thought they would...until now. We expected paper resumes to be useless by 2013-kind of like when we imagined flying cars would be around in the 21st Century. While that hasn't quite happened, we are seeing shifts, both subtle and dynamic, that show the industry continues to move in the direction of digital. We are happy to share with you our recent discussion of trends that we expect to affect HR teams and other industries alike in 2014.

1. WHAT TO
EXPECT IN
2014
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2. PRESENTING TODAY:
Erin Hartman
Stephen Nemeth
Media Director
Experience Planner
Pete Price
Emily Fearnley
Experience Planner
Search Engine Marketing Analyst
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3. 2014
Redefining
Experiences
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4. 2014
Redefining Refining
Experiences
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5. 2013 2014
A year of bold reconsideration
of what could be.
A year of refinement and subtlety, rethinking
the details that shape an experience.
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6. Focus on the details that make your experience come alive.
It’s the subtle nuances that will set you apart.
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7. The Employee Experience:
What cues in your candidate & employee experience say about your company values.
They give a full experience to all employees.
They’re up-to-date.
They’re really excited to have me.
This feels like a family.
They take the time to care for their employees.
There are real people behind the process.
They’re proud of their story. They want me to spend some
time considering what they’re about to see if it’s a fit.
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8. Search, Social & Mobile:
It’s all connected- your experience should flow seamlessly across platforms and devices.
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9. Going Beyond PPC:
Don’t just cast a wide net. Cast the right net to get the right candidates.
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10. Social Sourcing & Advertising:
Users don’t mind being targeted, as long as it’s relevant to their interests.
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11. The Rise of Medium
& Long-Form Storytelling:
In-depth content shows that your EVP is more than just a slogan.
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A complement to BuzzFeed & UpWorthy style
Builds on familiarity with blogs and magazine
Tell the story anew through multimedia
Rhythm is the key
Ideal for consideration phase of a campaign
Companion with “debunking” trend
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12. Social Recruiting,
Meet Content Strategy:
Candidates want to be part of a story, not a transaction.
• It’s a brand story, not just a career story.
• There has to be value greater than Career-specific posts
to drive long term engagement.
• This requires telling a more personal story and making it
more relevant to your audience(s).
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13. Social Recruiting,
Meet Content Strategy:
Two Examples:
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14. Social Recruiting,
Meet Content Strategy:
The quality of your visuals communicates the quality of the information.
Visual Content Examples
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15. Social Recruiting,
Meet Content Strategy:
Think about your story pathway. It shouldn’t just end on Facebook.
Brand Story Examples
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16. Social Recruiting,
Meet Content Strategy:
Think about your story pathway. It shouldn’t just end on Facebook.
Brand Story Examples
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17. Social Recruiting,
Meet Content Strategy:
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18. QUESTIONS?
Let JWT INSIDE help you refine the candidate experience,
contact us for a FREE 30 minute consult. Thank you!
Contact us at:
conversations@jwtinside.com or
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