Ekaterina Ivovich
3 SlideShares 126 Followers 121 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Russian Federation Russian Federation
Beruf
Head of Strategic brand development and special projects
Branche
Advertising / Marketing / PR
Webseite
www.unite.agency,www.rosmarketing.biz
Info
*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction. *The Globes winner *Author trainings: 1. Strategy - universal approach to life (for beginners in advertising and students) 2. Briefing process: strategy + creative (for advertising agencies) 3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)
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ивович стратегия btl consumer journey путешествие потребителя zmot в btl нулевой момент истины планирование btl-кампаний zmot и btl воронка jwt trends future consumers russian consumers trends summary trends worldwide trends btl zmot
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Präsentationen

(2)

Global JWT trends 2015 Reframe_Unite Agency

Vor 9 Jahren • 1111 Aufrufe

воронка контент маркетинг

Vor 9 Jahren • 209 Aufrufe

Dokumente

(1)

Роль модели ZMOT в планировании BTL-кампаний

Vor 9 Jahren • 153 Aufrufe

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Personal Information
Unternehmen/Arbeitsplatz
Russian Federation Russian Federation
Beruf
Head of Strategic brand development and special projects
Branche
Advertising / Marketing / PR
Webseite
www.unite.agency,www.rosmarketing.biz
Info
*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction. *The Globes winner *Author trainings: 1. Strategy - universal approach to life (for beginners in advertising and students) 2. Briefing process: strategy + creative (for advertising agencies) 3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)
Tags
ивович стратегия btl consumer journey путешествие потребителя zmot в btl нулевой момент истины планирование btl-кампаний zmot и btl воронка jwt trends future consumers russian consumers trends summary trends worldwide trends btl zmot
Mehr anzeigen