R&E_BrandExploitation

1. Students Claudia Juliana Sánchez I-Ming Huang Jen-Wei Ma ITSME Design Brand Exploitation Project Leader: Nikhil Paul, Guido Parlato Assistants: Andrea Tosi, Duccio Mauri,

2. Not everyone sees it the SAME way as we do We don't see the world as it is. We see it the way we THINK.

11. RESEARCHERS & EXPLORERS

12. ACTIVE OBSERVER

13. NETWORKER

15. NEEDS OF TARGET USERS Life feed to various channels at once: Email, E-Forums, Blogs, Websites, Photo albums, Company internets Target User No.1 ACTIVE OBSERVER Instant profile builder. Geo-Tagging capability. Life feed to various channels at once: Email, E-Forums, Blogs, Websites. Data Feedback in Graphic & Stats. Target User No.2 NETWORKER Connectivity Easy access 24-7 Info ready to use GPS

16. Georeference Mapping eNews, eMagazines eTravelling guides Web 2.0 communities Email, SMS SERVICES: What they use

17. Services Vs. Needs Georeference Mapping Google earth Wikipedia email SMS Web 2.0 communities eTravelling guides eNews, eMagazines Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability

19. Professional Cameras Non Professional Cameras Automatic Instant Camera Cell Phone Gadgets: Cameras

20. http://www.cnet.com.au/digitalcameras/cameras/0,239036184,339287903,00.htm Market share of Digital Cameras for 2007 Millions of units shipped

21. iPhone OS RIM Blackberry Windows mobile Linux Market Share of Smart phones OS in 2008 Nokia in all markets, except Japan Is the strongest in China, used by Motorola

22. http://community.winsupersite.com/blogs/paul/archive/2008/06/14/notebook-computer-market-share-q1-2008.aspx Market Share for personal computers in 2008

23. Gadgets Vs. Needs Camera Smart phone Cell phone Laptop Video recorder Sound recorder System for survey Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability

24. NEW DEVICE FILE TYPES DEVICE TYPES

26. Community of Explorers and Researchers Partner + E-Database E-Service E-Community ITSME Community & System +

29. SCENARIO

32. Map of Oktoberfest . The new German friends. Transportation information of Oktoberfest. Trailer of Oktoberfest . TRIP of MUNICH BEER FESTIVAL

33. BUSINESS OPPORTUNITIES

34. ACCESS TO THE SYSTEM ON THE SPOT SERVICES + COMMUNITIES + ITSME

40. System Structure Community System & Community Services

42. THANK YOU