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ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT PORN
ONE PREDICTION: #SHELFIES AS A TREND IN FRANKFURT
YOLO ≠ YOLT
→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
Low
#selfiesteem?
4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Thanks for your interest !

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Getting close to youth at VIACOM Identify Youth

  • 1.
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  • 3. ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: LOW FAT PORN ONE PREDICTION: #SHELFIES AS A TREND IN FRANKFURT
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  • 31. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
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  • 41. 4 CRITICAL SUCCESS FACTORS 1.SMILE – makes me & others laugh 1.SURPRISE – unexpected twist 1.SUSPENSE – (emotions)if it affects YOU, it is more likely to affect others 1.SELF- ID – relatable – could it happen to ME?
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  • 76. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder InSites Consulting & Gen Y expert Joeri Van den Bergh Thanks for your interest !