Getting close to youth, presented at the VIACOM Identify Youth event by Joeri Van den Bergh (Gen Y expert at InSites Consulting) on Thursday March 13, 2014 in Frankfurt (DE).

3. ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT PORN
ONE PREDICTION: #SHELFIES AS A TREND IN FRANKFURT

27. YOLO ≠ YOLT

31. → ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

37. Low
#selfiesteem?

41. 4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?

76. @Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Thanks for your interest !