5. Types of environment Internal environment External environment Micro environment Macro environment ENVIRONMENT OF BUSINESS

8. Ranbaxy’s mission : “ to become a research based international pharmaceutical company ”- has driven it to enter the foreign markets and development. Thus the business domain of the company, priorities, direction of development, business philosophy, business policy etc, are guided by the vision, mission and objectives of the company.

9. Organizational structure, composition of board of directors, extent of professionalisation of management sometime delay decision making while some others facilitate quick decision making. Board of directors is the highest decision making body and it overseas performance of the organization and so its quality is very important. The share holding pattern can also have important managerial implications.

10. The amount of support the top management enjoys from different levels of employees, shareholders and board of directors have important influence on the decisions and their implementation. For example: relationship between the members of the board of director and between CEO.

11. The characteristics of human resources like skill, quality, morale, commitment, attitude etc. could contribute to the strength and weakness of an organization Ex: Some organizations find it difficult to carry out restructuring or modernization because of resistance by employees whereas they are smoothly done in some others.

12. While raising finance, forming joint ventures or other alliances, soliciting marketing intermediaries, entering purchase or sale contracts, launching new products etc. the image of the company matters the most.

21. Input suppliers Workers & their unions Public Competitors Marketing intermediaries Customers BUSINESS

28. BUSINESS Macro environment