Travel trends 2011 tourism digital

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Hans Smellinckx

Travel trends 2011

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[object Object],[object Object],[object Object],[object Object],[object Object],TRAVEL TRENDS

[object Object],[object Object],[object Object],[object Object],TRAVEL TRENDS

http://www.youtube.com/watch?v=3sAZSNavbII

http://www.youtube.com/watch?v=QLd9q88ohUs

Source:Social media tracker - 2010 Don’t ignore the facts

Source:IAB Belgium- 2010 Don’t ignore the facts

Self organiser >< organised travelling BATTLE 1

70% 30% Self organiser >< organised travelling

The old recipe: Buyer travel agent sell happy traveller

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bright new traveller

YOU changed Plain video = passé! http://www.youtube.com/watch?v=T9gH_awoyxo

YOU changed Mobile City Guide http://www.youtube.com/watch?v=H9fwHV6go-E

YOU changed The mobile city guide: so far only 1 way information streams, or are there alternatives?

Let’s look at the winter Let’s look winter “sport”

The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0

The future now Technology allows brands to give instant full experiences

The future now The complete experience http://www.youtube.com/watch?v=2Zfu3kIVOQw

Consumer is in control KitKat’s horror story http://www.youtube.com/watch?v=1BCA8dQfGi0

Consumer is in control VW’s “may the force be with you” http://www.youtube.com/watch?v=R55e-uHQna0

http://www.youtube.com/watch?v=UB606VwC-ik

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Travel trends 2011 tourism digital

1. TRAVEL TRENDS

5. http://www.youtube.com/watch?v=3sAZSNavbII

6. http://www.youtube.com/watch?v=QLd9q88ohUs

7. Source:Social media tracker - 2010 Don’t ignore the facts

8. Source:IAB Belgium- 2010 Don’t ignore the facts

9. Source:IAB Belgium- 2010 Don’t ignore the facts

10.

11.

12. Facebook

13. Facebook in Belgium

14. Self organiser >< organised travelling BATTLE 1

15. 70% 30% Self organiser >< organised travelling

16. BATTLE 2 Consumer changed

17. The old recipe: Buyer travel agent sell happy traveller

18. No more a straight line

19. Trip = not the end

20. Trip = not the end

21. Bright new traveller

22.

23. YOU changed Mobile coupon & QR

24. YOU changed A visual connected world

25. YOU changed Plain video = passé! http://www.youtube.com/watch?v=T9gH_awoyxo

26. YOU changed Mobile City Guide http://www.youtube.com/watch?v=H9fwHV6go-E

27. YOU changed The mobile city guide: so far only 1 way information streams, or are there alternatives?

28. Let’s look at the winter Let’s look winter “sport”

29. The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0

30. The future now Technology allows brands to give instant full experiences

31. The future now The complete experience http://www.youtube.com/watch?v=2Zfu3kIVOQw

32. Consumer is in control

33. Consumer is in control KitKat’s horror story http://www.youtube.com/watch?v=1BCA8dQfGi0

34. Consumer is in control VW’s “may the force be with you” http://www.youtube.com/watch?v=R55e-uHQna0

35. Consumer is in control Brand = dialogue

36. Consumer is in control Brand = dialogue

37. Consumer is in control Brand = dialogue

38. And than there is…

39. http://www.youtube.com/watch?v=UB606VwC-ik

40.

Travel trends 2011 tourism digital

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Travel trends 2011 tourism digital