Diese Präsentation beinhaltet die Schwerpunktthemen des Pressefrühstücks mit James Shotter, Frankfurt Korrespondent der FT. Das Event fand am 30. September 2015 in Frankfurt statt.

1. Breakfast Briefing with The Financial Times

2. Diskutieren Sie mit auf @Gorkana_DE
Breakfast Briefing with
The Financial Times
James Shotter
Frankfurt Correspondent

3. Financial Times History

4. Financial Times History

5. Financial Times History
2015
• FT is bought by Nikkei, the Japanese media group
• More than 70% of the FT’s circulation is digital
• Editorial staff of 600 in more than 40 countries

6. Corporate Audience
The most influential people in business and politics - our readers make the biggest decisions in their fields.

7. Consumer Audience
Surrounded by the finest things life has to offer, our readers are some of the wealthiest and discernible
consumers on the planet.

8. Products
FT Weekday
• The Financial Times is one of
the world’s leading business
news and information sources
• Relied on by business leaders,
government ministers,
international entrepreneurs,
bankers, investors, educators
and students
• Almost 2 million people in over
100 countries count on the FT to
keep them informed about global
business, economics and
politics.

9. Products
FT Weekend
• A uniquely
stimulating
combination of
news and
lifestyle features
• Supplements
include the FT
Weekend
Magazine, House
& Home, Life &
Arts and How To
Spend It; the
ultimate guide to
luxury living

10. Products
Financial Publishing
• Financial Publishing provides print
and online content for consumer
and professional financial
audiences
• Specialist information on the retail,
personal and institutional finance
industries
• Read by the people that make and
break markets, and the investors
that benefit
• The FT's Financial Publishing
portfolio reaches the people who
are at the top of their game - and
helps keep them there

11. Products
Digital
• The FT's wide range of digital
offerings deliver up-to-the-minute
news, insight and analysis
• Alongside the multi-award winning
FT.com website and apps, exec-
appointments carries some of the
finest jobs in business and is read
by some of the finest candidates,
whilst howtospendit.com allows
users to lose themselves in the
very best money can buy.

12. The FT newspaper and FT.com
• 600 journalists worldwide
• Combined paid print and digital circulation
of nearly 629,000
• Mobile is driving a third of FT.com traffic
and 24% of digital subscriptions
• FT education products now serve 32 of the
world’s top 50 business schools
FT.com
• over 4.5 million registered users
FT newspaper
• available in over 100 countries
• read by 1.5 million people worldwide
iPad App
• over 400,000 downloads in the first six months
• 9,000 more every week
• The app now delivers 10% of new digital subscribers

13. Impact of platform choice
Publications at or
before 7-8 am
will have highest
impact on mobile
Better coverage of early morning
consumption peak on desktop
as well as lunchtime coverage
Good coverage
evening mobile
peak

14. Calendar
Click here to view
the full calendar

15. Circulation

16. Sources
http://www.fttoolkit.co.uk/admediakit/platform.php?page_id=ft-com
http://www.ftasiaads.com/media.html
http://www.surveys.ft.com/USSurveyWeb.nsf/WSDA?openView&Count=30