SlideShare ist ein Scribd-Unternehmen logo
1 von 31
3D Printing & Retail

FUTURETAIL
Google London
February 28, 2013




FUTURELAB
On a mission to make the world

a more customer-friendly place
@FLB_alainthys




                                 FUTURELAB
FUTURELAB




                                 •   Customer Experience

                                 •   Value Propositions

                                 •   Customer-Centric Transformation




My usual focus:

Help companies profit from customer-centricity “today”
FUTURELAB




                                                 Industrial thinking   3D thinking




But today I want to talk about additive manufacturing, aka.

3D printing
FUTURELAB




Not so long ago, I had filed 3D printing under “science fiction”

and then Shapeways became our customer.
FUTURELAB




Which lead my son (and his friends) to discover

3D Printed Minecraft Avatars
FUTURELAB




                                   It’s so cool …
                                   they even got the
                                   colours right!




In which I found myself paying …

€25 for a 6 cm plastic toy
FUTURELAB




                                                           Look … DJ



This made me realise 3D printing’s sci-fi days were over

It was now a game of personalisation and emotion
FUTURELAB




        3D printing today

        Where we are going

        Three practical suggestions




So I started digging into the topic

I’d like to share some findings with you
FUTURELAB




                                                          What would happen if
                                                          this went mainstream?




As I take you through these cases don’t just go “ooh” and “aah”

Think through the implications of what you see
FUTURELAB




                                                                           3D files online




        "We have to prepare for the fact that consumers may soon
        not want to buy pre-packaged iPhone cases of the shelf, but
        build and design their own,"

                                                   Rob Fraser, IT Director Sainsbury, Jan 2013



What is happening today

3D printed iphone cases
What is happening today: Continuum Fashion N12

Custom fitted bikini’s printed in Nylon 12
FUTURELAB
FUTURELAB

                          Pharmaceuticals   Dental crowns




                                              While you wait 15 mins


                          Breast implants   Artificial ear




What is happening today

Medical applications
FUTURELAB

Materials
Steel
Gold
Silver
Bronze
…




What is happening today

Draw your earrings and see them in 3D
€99




What is happening today

Drawings into toys
FUTURELAB




             Chocolate (today)   Meat (still a while)




What is happening today

Food
FUTURELAB




                                                  Enrico Dini
                                                  3D Building System

  © UNIVERSE ARCHITECTURE. The landscape house.




What is happening today

Printed house (2014)
FUTURELAB




                           285 µm racecar

                           Vienna University of Technology, 2012




Coming soon

Microchips and circuit boards
FUTURELAB




What is happening today: Makerlove.com

Yes, you can be “scanned” 
FUTURELAB




        3D printing today

        Where we are going

        Three practical suggestions




So I started digging into the topic

I’d like to share some findings with you
FUTURELAB




                                         Gartner hype cycle – July 2012
The good news

We’re only in “hype” phase
FUTURELAB




The bad news

Compared to this the internet was a walk in the park
FUTURELAB




I believe that for the foreseeable future

Self manufacturing is for “tinkerers
FUTURELAB




                         Watch the video on the next click




A vision of the future

Manufacturing moves closer to home
FUTURELAB




                      Unit 252, Shopping Centre, Elephant & Castle, London, SE1 6TE




I haven’t visited it yet myself but

In London, the first one has arrived
FUTURELAB


       Personalised experiences   Rethink supply chain     Parallel product markets




            You customise or          Some parts mass            Physibles already
             create to fit your     produced, some parts      available for download
           needs. We make it.         printed (on-site?)       (remember the CD!!)




Category by category

A new form of retailer-manufacturing will emerge
FUTURELAB




        3D printing today

        Where we are going

        Three practical suggestions




So I started digging into the topic

I’d like to share some findings with you
FUTURELAB




Three practical suggestions

Update your knowledge
FUTURELAB




Three practical suggestions

Start the long-view conversation in your business
FUTURELAB




                                    Feel free to get in touch



                                        FUTURELAB

Three practical suggestions

Start “live” experiments to learn
Web      : www.futurelab.net
Twitter : @FLB_alainthys
Linkedin : Alain Thys

                               FUTURELAB

Weitere ähnliche Inhalte

Andere mochten auch

Marketing Bushido Short
Marketing Bushido ShortMarketing Bushido Short
Marketing Bushido ShortAlain Thys
 
(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies SuckGraham Brown
 
Private equity service offer
Private equity service offerPrivate equity service offer
Private equity service offerFuturelab
 
Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Graham Brown
 
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
 
So you want to be innovative
So you want to be innovativeSo you want to be innovative
So you want to be innovativeAlain Thys
 
(Graham Brown mobileYouth) The Next 10 Years
(Graham Brown mobileYouth) The Next 10 Years(Graham Brown mobileYouth) The Next 10 Years
(Graham Brown mobileYouth) The Next 10 YearsGraham Brown
 
Storytelling and TV Advertising (No Story, No Glory)
Storytelling and TV Advertising (No Story, No Glory)Storytelling and TV Advertising (No Story, No Glory)
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
 
From Sales Promotions to Sales Promoters
From Sales Promotions to Sales PromotersFrom Sales Promotions to Sales Promoters
From Sales Promotions to Sales PromotersAlain Thys
 
Consumer trends and the way they affect retail
Consumer trends and the way they affect retailConsumer trends and the way they affect retail
Consumer trends and the way they affect retailAlain Thys
 
7 pragmatic initiatives to improve your CX in 2017
7 pragmatic initiatives to improve your CX in  2017 7 pragmatic initiatives to improve your CX in  2017
7 pragmatic initiatives to improve your CX in 2017 Futurelab
 
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)Graham Brown
 
Change Marketing v01
Change Marketing v01Change Marketing v01
Change Marketing v01Futurelab
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeGraham Brown
 
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...Graham Brown
 

Andere mochten auch (17)

Marketing Bushido Short
Marketing Bushido ShortMarketing Bushido Short
Marketing Bushido Short
 
(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck
 
Private equity service offer
Private equity service offerPrivate equity service offer
Private equity service offer
 
La notizia di reato
La notizia di reatoLa notizia di reato
La notizia di reato
 
Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)
 
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
 
So you want to be innovative
So you want to be innovativeSo you want to be innovative
So you want to be innovative
 
(Graham Brown mobileYouth) The Next 10 Years
(Graham Brown mobileYouth) The Next 10 Years(Graham Brown mobileYouth) The Next 10 Years
(Graham Brown mobileYouth) The Next 10 Years
 
Storytelling and TV Advertising (No Story, No Glory)
Storytelling and TV Advertising (No Story, No Glory)Storytelling and TV Advertising (No Story, No Glory)
Storytelling and TV Advertising (No Story, No Glory)
 
From Sales Promotions to Sales Promoters
From Sales Promotions to Sales PromotersFrom Sales Promotions to Sales Promoters
From Sales Promotions to Sales Promoters
 
Consumer trends and the way they affect retail
Consumer trends and the way they affect retailConsumer trends and the way they affect retail
Consumer trends and the way they affect retail
 
7 pragmatic initiatives to improve your CX in 2017
7 pragmatic initiatives to improve your CX in  2017 7 pragmatic initiatives to improve your CX in  2017
7 pragmatic initiatives to improve your CX in 2017
 
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
 
Change Marketing v01
Change Marketing v01Change Marketing v01
Change Marketing v01
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
 
HR at Hilton
HR at HiltonHR at Hilton
HR at Hilton
 

Ähnlich wie The Impact of 3D on Retail

BBDO Atlanta 10 Takeaways from SXSW
 BBDO Atlanta 10 Takeaways from SXSW BBDO Atlanta 10 Takeaways from SXSW
BBDO Atlanta 10 Takeaways from SXSWLeslie Turley
 
What You Need To Know About Eye Tracking (older barcamp version)
What You Need To Know About Eye Tracking (older barcamp version)What You Need To Know About Eye Tracking (older barcamp version)
What You Need To Know About Eye Tracking (older barcamp version)Harry Brignull
 
From Sales Promotions To Sales Promoters
From Sales Promotions To Sales PromotersFrom Sales Promotions To Sales Promoters
From Sales Promotions To Sales PromotersFuturelab
 
Designing for (and with) New Technology
Designing for (and with) New TechnologyDesigning for (and with) New Technology
Designing for (and with) New TechnologyDan Saffer
 
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
 
Trends: Unlocking The Door To Future Growth!
Trends: Unlocking The Door To Future Growth!Trends: Unlocking The Door To Future Growth!
Trends: Unlocking The Door To Future Growth!Anja Hoffmann
 
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
 
SXSW Interactive 2013 Recap
SXSW Interactive 2013 RecapSXSW Interactive 2013 Recap
SXSW Interactive 2013 RecapShawn Cheng
 
MAD Out of Hand-Intro to Unit
MAD Out of Hand-Intro to UnitMAD Out of Hand-Intro to Unit
MAD Out of Hand-Intro to Unitkozakartclass
 
We're All Cyborgs Now
We're All Cyborgs Now We're All Cyborgs Now
We're All Cyborgs Now Sami Niemelä
 
Yet another trend presentation - Second edition
Yet another trend presentation - Second editionYet another trend presentation - Second edition
Yet another trend presentation - Second editionHumblebee
 
Push conference 2018 key takeaways
Push conference 2018 key takeawaysPush conference 2018 key takeaways
Push conference 2018 key takeawaysJustin Crowell
 
Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014Steve Hickey
 
We're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The WebWe're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The WebSteve Hickey
 
The total reset of marketing, branding and media – are you ready for the futu...
The total reset of marketing, branding and media – are you ready for the futu...The total reset of marketing, branding and media – are you ready for the futu...
The total reset of marketing, branding and media – are you ready for the futu...SEMPL
 
Engaging audiences digitally, on a budget.
Engaging audiences digitally, on a budget.Engaging audiences digitally, on a budget.
Engaging audiences digitally, on a budget.Gregory Povey
 
Engaging audiences digitally - on a budget
Engaging audiences digitally - on a budgetEngaging audiences digitally - on a budget
Engaging audiences digitally - on a budgetMuseums Computer Group
 
Plan B Studio: Silicon Beach 2013
Plan B Studio: Silicon Beach 2013Plan B Studio: Silicon Beach 2013
Plan B Studio: Silicon Beach 2013Plan-B Studio
 

Ähnlich wie The Impact of 3D on Retail (20)

BBDO Atlanta 10 Takeaways from SXSW
 BBDO Atlanta 10 Takeaways from SXSW BBDO Atlanta 10 Takeaways from SXSW
BBDO Atlanta 10 Takeaways from SXSW
 
What You Need To Know About Eye Tracking (older barcamp version)
What You Need To Know About Eye Tracking (older barcamp version)What You Need To Know About Eye Tracking (older barcamp version)
What You Need To Know About Eye Tracking (older barcamp version)
 
From Sales Promotions To Sales Promoters
From Sales Promotions To Sales PromotersFrom Sales Promotions To Sales Promoters
From Sales Promotions To Sales Promoters
 
Designing for (and with) New Technology
Designing for (and with) New TechnologyDesigning for (and with) New Technology
Designing for (and with) New Technology
 
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
 
2013 ia summit
2013 ia summit2013 ia summit
2013 ia summit
 
Trends: Unlocking The Door To Future Growth!
Trends: Unlocking The Door To Future Growth!Trends: Unlocking The Door To Future Growth!
Trends: Unlocking The Door To Future Growth!
 
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
 
SXSW Interactive 2013 Recap
SXSW Interactive 2013 RecapSXSW Interactive 2013 Recap
SXSW Interactive 2013 Recap
 
User Experience Beyond the Screen
User Experience Beyond the ScreenUser Experience Beyond the Screen
User Experience Beyond the Screen
 
MAD Out of Hand-Intro to Unit
MAD Out of Hand-Intro to UnitMAD Out of Hand-Intro to Unit
MAD Out of Hand-Intro to Unit
 
We're All Cyborgs Now
We're All Cyborgs Now We're All Cyborgs Now
We're All Cyborgs Now
 
Yet another trend presentation - Second edition
Yet another trend presentation - Second editionYet another trend presentation - Second edition
Yet another trend presentation - Second edition
 
Push conference 2018 key takeaways
Push conference 2018 key takeawaysPush conference 2018 key takeaways
Push conference 2018 key takeaways
 
Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014
 
We're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The WebWe're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The Web
 
The total reset of marketing, branding and media – are you ready for the futu...
The total reset of marketing, branding and media – are you ready for the futu...The total reset of marketing, branding and media – are you ready for the futu...
The total reset of marketing, branding and media – are you ready for the futu...
 
Engaging audiences digitally, on a budget.
Engaging audiences digitally, on a budget.Engaging audiences digitally, on a budget.
Engaging audiences digitally, on a budget.
 
Engaging audiences digitally - on a budget
Engaging audiences digitally - on a budgetEngaging audiences digitally - on a budget
Engaging audiences digitally - on a budget
 
Plan B Studio: Silicon Beach 2013
Plan B Studio: Silicon Beach 2013Plan B Studio: Silicon Beach 2013
Plan B Studio: Silicon Beach 2013
 

Mehr von Futurelab

Futurelab reseach CX challenges 2020
Futurelab reseach CX challenges 2020Futurelab reseach CX challenges 2020
Futurelab reseach CX challenges 2020Futurelab
 
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Futurelab
 
Your VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it WebinarYour VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it WebinarFuturelab
 
Your VoC Programme is underperforming - and you know it
Your VoC Programme is underperforming - and you know itYour VoC Programme is underperforming - and you know it
Your VoC Programme is underperforming - and you know itFuturelab
 
VoC Calibrate
VoC CalibrateVoC Calibrate
VoC CalibrateFuturelab
 
Your VoC Programme is underperforming - do something about it
Your VoC Programme is underperforming - do something about itYour VoC Programme is underperforming - do something about it
Your VoC Programme is underperforming - do something about itFuturelab
 
QuickPulse Angebot
QuickPulse AngebotQuickPulse Angebot
QuickPulse AngebotFuturelab
 
QuickPulse Proposal
QuickPulse ProposalQuickPulse Proposal
QuickPulse ProposalFuturelab
 
Webinar ROI on CX programmes
Webinar ROI on CX programmesWebinar ROI on CX programmes
Webinar ROI on CX programmesFuturelab
 
Contact centre presentation en webinar version
Contact centre presentation en webinar versionContact centre presentation en webinar version
Contact centre presentation en webinar versionFuturelab
 
The Future of the Automotive Dealership Whitepaper
The Future of the Automotive Dealership WhitepaperThe Future of the Automotive Dealership Whitepaper
The Future of the Automotive Dealership WhitepaperFuturelab
 
The Future of the Automotive Dealership
The Future of the Automotive DealershipThe Future of the Automotive Dealership
The Future of the Automotive DealershipFuturelab
 
Which metrics to use in VoC
Which metrics to use in VoCWhich metrics to use in VoC
Which metrics to use in VoCFuturelab
 
Quick CX initiatives for summer 2019
Quick CX initiatives for summer 2019Quick CX initiatives for summer 2019
Quick CX initiatives for summer 2019Futurelab
 
Automotive Sales Persona Matching
Automotive Sales Persona MatchingAutomotive Sales Persona Matching
Automotive Sales Persona MatchingFuturelab
 
8 ways in which NPS can add value to your business
8 ways in which NPS can add value to your business8 ways in which NPS can add value to your business
8 ways in which NPS can add value to your businessFuturelab
 
Customer journey management system
Customer journey management systemCustomer journey management system
Customer journey management systemFuturelab
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mappingFuturelab
 
Outsourced Net Promoter Realisierung
Outsourced Net Promoter RealisierungOutsourced Net Promoter Realisierung
Outsourced Net Promoter RealisierungFuturelab
 
Outsourced NPS Lösungen
Outsourced NPS LösungenOutsourced NPS Lösungen
Outsourced NPS LösungenFuturelab
 

Mehr von Futurelab (20)

Futurelab reseach CX challenges 2020
Futurelab reseach CX challenges 2020Futurelab reseach CX challenges 2020
Futurelab reseach CX challenges 2020
 
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!
 
Your VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it WebinarYour VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it Webinar
 
Your VoC Programme is underperforming - and you know it
Your VoC Programme is underperforming - and you know itYour VoC Programme is underperforming - and you know it
Your VoC Programme is underperforming - and you know it
 
VoC Calibrate
VoC CalibrateVoC Calibrate
VoC Calibrate
 
Your VoC Programme is underperforming - do something about it
Your VoC Programme is underperforming - do something about itYour VoC Programme is underperforming - do something about it
Your VoC Programme is underperforming - do something about it
 
QuickPulse Angebot
QuickPulse AngebotQuickPulse Angebot
QuickPulse Angebot
 
QuickPulse Proposal
QuickPulse ProposalQuickPulse Proposal
QuickPulse Proposal
 
Webinar ROI on CX programmes
Webinar ROI on CX programmesWebinar ROI on CX programmes
Webinar ROI on CX programmes
 
Contact centre presentation en webinar version
Contact centre presentation en webinar versionContact centre presentation en webinar version
Contact centre presentation en webinar version
 
The Future of the Automotive Dealership Whitepaper
The Future of the Automotive Dealership WhitepaperThe Future of the Automotive Dealership Whitepaper
The Future of the Automotive Dealership Whitepaper
 
The Future of the Automotive Dealership
The Future of the Automotive DealershipThe Future of the Automotive Dealership
The Future of the Automotive Dealership
 
Which metrics to use in VoC
Which metrics to use in VoCWhich metrics to use in VoC
Which metrics to use in VoC
 
Quick CX initiatives for summer 2019
Quick CX initiatives for summer 2019Quick CX initiatives for summer 2019
Quick CX initiatives for summer 2019
 
Automotive Sales Persona Matching
Automotive Sales Persona MatchingAutomotive Sales Persona Matching
Automotive Sales Persona Matching
 
8 ways in which NPS can add value to your business
8 ways in which NPS can add value to your business8 ways in which NPS can add value to your business
8 ways in which NPS can add value to your business
 
Customer journey management system
Customer journey management systemCustomer journey management system
Customer journey management system
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
 
Outsourced Net Promoter Realisierung
Outsourced Net Promoter RealisierungOutsourced Net Promoter Realisierung
Outsourced Net Promoter Realisierung
 
Outsourced NPS Lösungen
Outsourced NPS LösungenOutsourced NPS Lösungen
Outsourced NPS Lösungen
 

The Impact of 3D on Retail

  • 1. 3D Printing & Retail FUTURETAIL Google London February 28, 2013 FUTURELAB
  • 2. On a mission to make the world a more customer-friendly place @FLB_alainthys FUTURELAB
  • 3. FUTURELAB • Customer Experience • Value Propositions • Customer-Centric Transformation My usual focus: Help companies profit from customer-centricity “today”
  • 4. FUTURELAB Industrial thinking 3D thinking But today I want to talk about additive manufacturing, aka. 3D printing
  • 5. FUTURELAB Not so long ago, I had filed 3D printing under “science fiction” and then Shapeways became our customer.
  • 6. FUTURELAB Which lead my son (and his friends) to discover 3D Printed Minecraft Avatars
  • 7. FUTURELAB It’s so cool … they even got the colours right! In which I found myself paying … €25 for a 6 cm plastic toy
  • 8. FUTURELAB Look … DJ This made me realise 3D printing’s sci-fi days were over It was now a game of personalisation and emotion
  • 9. FUTURELAB 3D printing today Where we are going Three practical suggestions So I started digging into the topic I’d like to share some findings with you
  • 10. FUTURELAB What would happen if this went mainstream? As I take you through these cases don’t just go “ooh” and “aah” Think through the implications of what you see
  • 11. FUTURELAB 3D files online "We have to prepare for the fact that consumers may soon not want to buy pre-packaged iPhone cases of the shelf, but build and design their own," Rob Fraser, IT Director Sainsbury, Jan 2013 What is happening today 3D printed iphone cases
  • 12. What is happening today: Continuum Fashion N12 Custom fitted bikini’s printed in Nylon 12 FUTURELAB
  • 13. FUTURELAB Pharmaceuticals Dental crowns While you wait 15 mins Breast implants Artificial ear What is happening today Medical applications
  • 14. FUTURELAB Materials Steel Gold Silver Bronze … What is happening today Draw your earrings and see them in 3D
  • 15. €99 What is happening today Drawings into toys
  • 16. FUTURELAB Chocolate (today) Meat (still a while) What is happening today Food
  • 17. FUTURELAB Enrico Dini 3D Building System © UNIVERSE ARCHITECTURE. The landscape house. What is happening today Printed house (2014)
  • 18. FUTURELAB 285 µm racecar Vienna University of Technology, 2012 Coming soon Microchips and circuit boards
  • 19. FUTURELAB What is happening today: Makerlove.com Yes, you can be “scanned” 
  • 20. FUTURELAB 3D printing today Where we are going Three practical suggestions So I started digging into the topic I’d like to share some findings with you
  • 21. FUTURELAB Gartner hype cycle – July 2012 The good news We’re only in “hype” phase
  • 22. FUTURELAB The bad news Compared to this the internet was a walk in the park
  • 23. FUTURELAB I believe that for the foreseeable future Self manufacturing is for “tinkerers
  • 24. FUTURELAB Watch the video on the next click A vision of the future Manufacturing moves closer to home
  • 25. FUTURELAB Unit 252, Shopping Centre, Elephant & Castle, London, SE1 6TE I haven’t visited it yet myself but In London, the first one has arrived
  • 26. FUTURELAB Personalised experiences Rethink supply chain Parallel product markets You customise or Some parts mass Physibles already create to fit your produced, some parts available for download needs. We make it. printed (on-site?) (remember the CD!!) Category by category A new form of retailer-manufacturing will emerge
  • 27. FUTURELAB 3D printing today Where we are going Three practical suggestions So I started digging into the topic I’d like to share some findings with you
  • 29. FUTURELAB Three practical suggestions Start the long-view conversation in your business
  • 30. FUTURELAB Feel free to get in touch FUTURELAB Three practical suggestions Start “live” experiments to learn
  • 31. Web : www.futurelab.net Twitter : @FLB_alainthys Linkedin : Alain Thys FUTURELAB