Key Slides for the PROsumer.Net public seminar june 2011 Brussels presentation by Lutz Walter, Euratex

1. PROsumer.NET
Networking European Technology Platforms addressing
Design-based Consumer Goods Industries and Related
Research and Technology Fields
1st Public Seminar
22 June 2011 - Brussels
Welcome & Introduction
Lutz Walter, Euratex
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

2. Design-based Consumer Goods Industry
Included:
- Textiles and clothing
- Leather and footwear products
- Sporting & playing goods, toys
- Interior products made of different materials such as furniture, sanitary
products, floor, wall and window coverings
- Table, kitchen and glassware
- Spectacles, watches, jewellery
- Bags and accessories
- Various wellness, cosmetic and beauty products
- Design-oriented packaging of these and other products
No included:
- Motor vehicles
- Consumer electronics
- White goods
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

3. CG - Economic Figures
EU-27, based on EUROSTAT data 2006
% of total manu-
facturing industry
Industry Turnover ~500 bn € 7.5%
Economic Value Added 150+ bn € 8.5%
Employment ~5 million 15.5%
Number of Companies > 500,000 22.0%
Capital Investment ~18 bn € 7.5%
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

4. Common socio-economic drivers & challenges
Safety & sustainability in production
and consumption
Health, well-being & activity of an
aging & individualising population
Satisfying needs & desires of a
growing global consumer class
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

5. Common Strategic Research Themes
SRT1 (Multi)functional products for
specific applications and uses
SRT2 Intelligent manufacturing &
the smart value chain
SRT3 New design and product life-
cycle concepts
SRT4 Customisation, Personalisation
& Consumer Empowerment
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

6. Common innovation-related issues
EDUCATION
Preserving & enhancing
knowledge & skills
OPERATIONAL FRAMEWORK
Regulation, standardisation
& best practises
FINANCE
Access to research and
innovation funding
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

7. Rationale for the PROsumer.NET Initiative
Design-based consumer goods industry:
• is a vital and vibrant part of the EU economy
• is highly creative & innovative
• is a strong user of advanced technologies
• has common research and technological development needs
• innovation challenges need appropriate political action
• Fragmentation has prevented effective communication of these
needs in the past
Results of PROsumer.NET should ensure a joint strong
contribution of Consumer Goods industries to EU
research, innovation and industrial policies
Lutz Walter, Euratex, 1st PROsumer.NET public seminar, 22 June 2011, Brussels

8. PROsumer.NET
European Consumer Goods Research Initiative Networking European
Technology Platforms addressing Design-based Consumer Goods
Industries and Related Research and Technology Fields
European Seminar on Consumer Goods Research
22th of June - Bruxelles
Global Challenges for
European Consumer Goods Industry
Emanuele Carpanzano – ITIA-CNR

9. Global Challenges for
European Consumer Goods Industry
• Global population trends
• Global life style trends

10. Global population trends – Ageing
• 379 Millions people aged 80 or over are expected for 2050
• The rate of world population aged 65 and over in 2050 is
expected to be 29%.
• The life expectancy for women and men is expected
respectively to be 89 and 84,5 years in the 2060 in Europe.
Department of Economic and Social Affairs Population Division
Dedicated products should be
• Highly comfortable
• Supporting healing processes
• Integrating new services for Health
• Not constrictive nor harmful for existing
health problems
• Access to new functionality
• Support in maintaining previous lifestyle
World population aged 80 or over: Proportion of population aged 60 or
World, 1950-2050 over: world and development regions,
1950-2050

11. Global population trends – disabled
• Disability affects hundreds of millions of families in developing countries.
• Currently around 10 per cent of the total world's population, or roughly
650 million people, live with a disability.
• In most of the OECD countries, females have higher rates of disability
than males.
Dedicated products should be “smart” in order to
•support functional recovery
(i.e high perf. materials, ICT solutions, medical systems)
•support individual independency
•support healing processes
•enable contact with an help system (i.e. ICT)
Key Findings and Recommendations from the
first World Report on People with Disabilities.

12. Global population trends – obesity and overweight
• Worldwide obesity has more than doubled since
1980. In 2008 1,5 billion adults, 20 and older,
were overweight. Of these over 200 million men
and nearly 300 million women were obese.
• 65% of the world’s population live in countries
where overweight an obesity kills more people Dedicated products should
than underweight - be highly comfortable and not constrictive
• Nearly 43 million children under age of five were - support adequately size and weight
overweight in 2010 - support healing processes (diabetes, cardiovascular)
• Overweight and obesity are major risk factors for - remotely support obese people
a number of chronic diseases, including diabetes, - contribute to health monitoring
cardiovascular diseases and cancer. - prevent obesity
• Overweight and obesity are now dramatically on
the rise also in low- and middle-income
countries, particularly in urban settings.
• Obesity is preventable

13. Global population trends – new workers
• The labor force over 50 accounts for 1/5 of
the total European labor force and it is
expected to change and become 1 to 4. The
overall activity of elderly will increase by
2.6% points by the year 2020.
Dedicated products should
• 23 million persons in the EU27 have a - create a protective environment in daily conditions
work-related health problem - about 60% - be highly performing (new materials, design solutions)
of them suffer with musculoskeletal - be highly comfortable (light & high perf. materials)
- adequate to different use conditions (customizable)
problems
- make use of smart devices and services
• Policy options include an increase in the
participation of women in the work force ,
adoption of technological solutions to
improve labour productivity and a better
utilization of the domestic work force.

14. Global population trends – Children
• Current OECD policies emphasize the
importance of measuring the well-being of
children in industrialized countries.
• Obesity is a growing concern in industrialized
countries and the developing world. Data from a
subset of 10 developing countries show that the
New dedicated products should
percentage of girls aged 15–19 who are
- designed to be safe and not invasive
overweight ranges between 21 and 36 %.
- highly customizable
• Increased prevalence of allergy in - free from toxic substances
“westernised” countries in children and - easy to be applied
adolescent. - make use of smart systems to support safety and growth
• The benefits of far-reaching digital technologies
extend beyond learning to promoting creativity,
entrepreneurship and activism. Adolescents and
young people are using these technologies to
express themselves through videos, audio
recordings and games.

15. Global Challenges for
European Consumer Goods Industry
• Global population trends
• Global life style trends

16. Global lifestyle trends – urbanization
• For the first time in history, the majority of
people live in urban areas. The proportion of
the world’s population which is urban has
been growing rapidly.
• In 2004 almost 65% of China’s GDP was
produced in its 53 metropolitan regions.
New needs for products:
- New social areas (ICT, networking technologies)
- Continuous urban mobility
- Reduced interpersonal spaces (lean products)
- New sociability
- Environmental stress factors (smog, pollutants,
over-information) and dietary problems
- Time and space management

17. Global lifestyle trends – individualization
1. Product are custom-designed and marketed to ever-smaller segments of
consumers, even to the individual level. This customization has transformed
manufacturing, marketing, and retailing.
2. Immediacy - Successful businesses deliver products and services at the
convenience of the consumer rather than the producer.
3. Businesses must be price competitively or create innovative products that can
command premium prices.
•Individualized and customized products for different styles and needs
• Personalized services
• Custom health needs
• Product choice compliant with cultural attitudes
• Smart and intelligent services
• Support to independent and self-reliant sphere

18. Global lifestyle trends – sustainability
“Sustainability can be a prerequisite for profitable growth”
WEF
New consumer market for “green “ product is worldwide
increasing.
- No direct danger for consumer
- Use of green processes and green materials
- Requirements for firm reliability (i.e. labels, sustainability report)
- Quantitative assessments of beneficial measures
- New smart and efficient solutions
- Compliance with international regulation

19. Global lifestyle trends – high performances
High performing products are new products that In order to be “High performing” they
- maximize a product or service performance - make use of advanced materials
- introduce new functions - make use of advanced life cycle solutions and tools
- integrate advanced component and materials -make use of innovative design solutions
- integrate new design solution -make use of advanced ICT solutions
- maximize their use efficiency - integrate key enabling technologies (e.g. nano & bio)
- be part of a total service system

20. PROsumer.NET
European Consumer Goods Research Initiative Networking European
Technology Platforms addressing Design-based Consumer Goods
Industries and Related Research and Technology Fields
European Seminar on Consumer Goods Research
22th of June - Bruxelles
Forward strategy of PROsumer.NET
Emanuele Carpanzano – ITIA-CNR

22. Global Challenges for
European Consumer Goods Industry
Global population trends
Global life style trends

23. Strategic Research Themes for Consumer Goods
SRT1 (Multi)functional products for
specific applications and uses
SRT2 Intelligent manufacturing & the
smart value chain
SRT3 New design and product life-
cycle concepts
SRT4 Customisation, Personalisation
& Consumer Empowerment

24. Major Outcomes
From research to innovation roadmap:
- All phases along the innovation chain from
knowledge to market: pilots!
- All levels from European, to National, to Regional,
to Local: what? where? when?
- All actors: Research, Business (Large and small-
medium enterprises) and Authorities.
- All drivers: education and training, frameworks &
rules, regulations and standards, finance & funding

25. Complex Prosumer Roadmapping Process
Experts
Experts Experts

26. Industry, technology and business experts will be
invited at different workshop and meetings to validate and
evaluate the general outcomes on technology and market
trends.
Such a pilot group of experts will have also a fundamental role
during the roadmapping activities.

27. www.prosumernet.eu (upcoming)
Project coordinator contact: Lutz Walter, Euratex
Lutz.walter@euratex.eu