I was ment to talk about Mobile Context Aware Communication and Loyalty Platforms for Smart Destinations at Smartravel14 in North East Portugal, after changing my speech last minute, as I use to anyway, I ended up improvising, (as I also use to anyway) so here I share what I was ment to talk about that day. Enjoy.

1. Disruptive
Technologies
For Tourism
A presentation I never did for Smart Travel 2014

2. Francis Ortiz
@Fortizcrea
Geolocation - Virtual & Augmented Reality - Smart Destinations - Internet of Things

3. MOBILE
INTERNET
Today’s Travellers are
either millennials or
people fully aware of
technology. The use
of Mobile devices
have become part of
human lives, and they
are here to stay, in
different shapes, sizes
and interfaces.
Source: Forrester Research

4. WIFI
NO CONNECTIVITY
IS NOT AN OPTION
ANYMORE
Disruptive Technologies for Tourism Sector
Source: Forrester Research

5. DIGITAL
SIGNAGE
& HAND
DEVICES
DIGITAL TOOLS TO DYNAMIZE,
PROMOTE, GENERATE
LOYALTY, UPSELLING AND
CROSS-SELLING, BOTH IN
AND OUTSIDE GUESTS’
ACCOMMODATION.
FOR HOTELS AND
DESTINATIONS
A 3G EasyonPAD tablet in each hotel room.
With EasyonPAD, a hotel puts a world of
possibilities into the hands of its guests.
ADmira provides everything you need to manage circuits
via internet, whether you have Digital Signage, Mobile,
Internet of things or SmartCities projects.
Disruptive Technologies for Tourism Sector

6. MOBILE
TOOLS
RESPONSIVE WEBSITES
CUSTOM AND HYBRID APPS
CLIENT EMPOWERING TOOLS
MOBILE PAYMENT
PRESENCE AND ACCESS
CONTROL
Disruptive Technologies for Tourism Sector

7. LBS
(LOCATION BASED SERVICES)
SERVICES BASED ON
USER LOCATION
SERVICES BASED ON
RESOURCES LOCATION
SERVICES BASED ON
USER EXPERIENCES
Disruptive Technologies for Tourism Sector

8. RLBS
RESOURCE LOCATION BASED
SERVICES
Disruptive Technologies for Tourism Sector

9. BEACONS
(BLUETOOTH AND BLUETOOTH LE DEVICES)
IMPROVE INDOOR AND OUTDOOR LOCATION, INDOOR NAVIGATION
REMOVE UNNECESSARY PHYSICAL MARKERS, CONTEXTUALLY
INTERACT WITH USERS, BIG DATA GENERATION AND ANALYTICS
LBS
USER LOCATION BASED
SERVICES
AND THINGS LOCATION BASED
SERVICES (IoT)

10. POWER OF PROXIMITY
LBS
USER LOCATION BASED
SERVICES
AND THINGS LOCATION BASED
SERVICES (IoT)

11. UXBS
360negocios.com 360 VIRTUAL TOURS
USER EXPERIENCE
BASED SERVICES
VIRTUAL TOURS INSIDE BUSINESSES AND PLACES
360 EXPERIENCES ALLOWING GUESTS TO WALK THROUGH PLACES BEFORE
BOOKING.
THE NEW ARMCHAIR TRAVELLER PARADIGM

12. AUGMENTED REALITY
INTERACTIVE AND ACCESSIBLE ROUTES - RURAL AND NATURAL AREAS
DYNAMIZATION - SUSTAINABLE TOURISM
CULTURAL AND TOURISTIC, HERITAGE AND EDUCATION
INTERACTIVE MUSEUMS AND EVENTS, GAMIFICATION
UXBS
USER EXPERIENCE
BASED SERVICES

13. WEARABLES
WATCHES - GLASSES - BANDS AND WRIST BANDS
UXBS
USER EXPERIENCE
BASED SERVICES

14. Source: Forrester Research
Una presentación de Francis Ortiz - Crea Solutions para Smart Travel 2014

15. EDUCATION AND
KNOWLEDGE:
BREAKING THE DIGITAL GAP
Eliademy
Democratizing Education through
Technology.
e-learning mobile platform for Students,
Teachers and HHRR
Youtube
Millions of free courses available to
improve training in all sectors, free
creation and dissemination. UGC.
(User Generated Content)
MooC
Massive Online Open
Courses
EdX
High-quality online courses,
taught by the best teachers and
specialists in the world, available
anytime, anywhere.
Tecnologías Disruptivas para el sector Turístico

16. Tecnologías Disruptivas para el sector Turístico Source: Forrester Research

17. INTERNET OF
THINGS
A world of connected things, where
everyday objects and processes
are not only automated but logged,
tracked and analysed to create a
smart grid in a sensor network.
Improving sustainability, efficiency,
maintenance and comfort. M2M,
ibeacons and Weighless
technologies are coming in faster
than we think.

18. Source: Forrester Research

19. Source: Forrester Research

20. PaaS
Platform as a Service
SaaS
Software as a Service
Google Apps
Business productivity applications,
email, documents and collaboration.
PMS/CRM
Hotel Management Programs,
Systems Customer Relationship
Management
CLOUD
COMPUTING
BIG DATA
Analysis of the behavior of
our customers, smart
decisions, Data Mining

21. EFICIENCY AND
SUSTAINABILITY
Although not a particular technology, sustainability and energy efficiency is disruptive per se, as it
has been in recent years when the planet has become aware of the need to protect the environment,
as a guarantee of future yet as an investment and savings.
The advent of technology generation and accumulation of energy, efficient and sustainable, has
made businesses sustainability proaction as a positive value for eligible business or destination
based on their environmental commitment.
Francis Ortiz

22. Source: Forrester Research

23. Source: Forrester Research

24. CSR
Corporate Social
Responsibility
Savings
Carbon
Footprint
The public is increasingly aware of the
environmental impact of poor corporate
policy, and select hotels that meet
standards
Efficiency
The implementation of
appropriate measures and
systems of generation,
accumulation and efficient
management leads to
substantial savings and
increased competitiveness
EFICIENCY AND
POWER
SAVING
Comunity
Being efficient, sustainable, we’ll be
chosen for our commitment

25. Thank You, Obrigado,
Gracias