Financial Plan Workshop @ Microsoft Innovation Center (MIC) boostcamp Brussels June 28th 2012.120628
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Translating your business model into figures, for boostcamp participants
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Financial Plan Workshop @ Microsoft Innovation Center (MIC) boostcamp Brussels June 28th 2012.120628
- 1. MIC boostcamp - Finance workshop Translating your business model into figures What are the key parts of your financial plan? What is the logic behind it? Martin van Wunnik Xavier Corman 28/06/2012 Xavier Corman | Martin van Wunnik 1
- 2. Who are we ? Martin van Wunnik Xavier Corman 28/06/2012 Xavier Corman | Martin van Wunnik 2
- 3. This presentation is available for free: http://www.slideshare.net/xaviercorman http://www.slideshare.net/FinanceCoach24 28/06/2012 Xavier Corman | Martin van Wunnik 3
- 4. Why a Financial Plan ? If you don't think about the future, you cannot have one. John Golsworthy where you want to go You need to know how you are supposed to get there 28/06/2012 Xavier Corman | Martin van Wunnik 4
- 5. 28/06/2012 Xavier Corman | Martin van Wunnik 5
- 6. Financial Plan Content – Assumptions – Profit & Loss – Balance Sheet / Investment – Cash-Flow -> Cash needed – Valuation of the project – Profitability / return of the project 28/06/2012 Xavier Corman | Martin van Wunnik 6
- 7. Accounting: Profit & Loss (P&L) COGS (Cost of Sales) General Expenditures Personnel Costs Revenues (Sales…) Depreciation Financial cost Taxes EBIT Profit 28/06/2012 Xavier Corman | Martin van Wunnik 7
- 8. Accounting: Balance Sheet ACTIVE PASSIVE Equity + Reserves (Capital/Kapitaal) Non Current Assets (Actifs Immobilisés/ Vast Activa) LT Debts Current Assets (Actifs circulants/ Vlottend Activa) ST Debts 28/06/2012 Xavier Corman | Martin van Wunnik 8
- 9. Tips for assumptions • Office: 10-25 m²/person • EUR 100/m²/year + 15 % for maintenance [ or COWORKING !] • Insurances: 1 -3 % of revenues • Marketing: define a % of revenues + starting investment • Don’t forget lawyers, accountant, social secretary, office supplies… 28/06/2012 Xavier Corman | Martin van Wunnik 9
- 10. • Car leasing : 300 – 800 EUR per month • Salary : Gross monthly x 19,2 = Yearly cost • Revenues: worst-case & best-case – First 3 to 6 months: 0 EUR – Maximum ‘billable’ hours per day (one-off events, holidays, prospecting, etc...) • Own salary : “0 EUR” / Realistic different ‘hats’ 28/06/2012 Xavier Corman | Martin van Wunnik 10
- 11. Required Cash-Flow 28/06/2012 Xavier Corman | Martin van Wunnik 11
- 12. Your case Free download: http://www.slideshare.net/XavierCorman http://www.slideshare.net/FinanceCoach24 28/06/2012 Xavier Corman | Martin van Wunnik 12
- 13. A few questions to think about Sales •How to acquire clients? •What is the acquisition cost of one client? •Are Clients Business or Consumers? Marketing •What is the marketing plan? •What is the budget linked to this marketing plan? Fixed costs •What is the structure to run the business? •How many people? •Back-office? •Operational? •Where? R&D •Budget? •How many people for R&D? Investments •What are the planned investments? •Budget and schedule of the investments 28/06/2012 Xavier Corman | Martin van Wunnik 13