Translating your business model into figures, for boostcamp participants

1. MIC boostcamp - Finance workshop
Translating your business model into figures
What are the key parts of your financial plan?
What is the logic behind it?
Martin van Wunnik
Xavier Corman
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2. Who are we ?
Martin van Wunnik
Xavier Corman
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3. This presentation is available for free:
http://www.slideshare.net/xaviercorman
http://www.slideshare.net/FinanceCoach24
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4. Why a Financial Plan ?
If you don't think about the future,
you cannot have one.
John Golsworthy
where you want to go
You need to know
how you are supposed to get there
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6. Financial Plan
Content
– Assumptions
– Profit & Loss
– Balance Sheet / Investment
– Cash-Flow -> Cash needed
– Valuation of the project
– Profitability / return of the project
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7. Accounting: Profit & Loss (P&L)
COGS (Cost of Sales)
General Expenditures
Personnel Costs
Revenues (Sales…)
Depreciation
Financial cost
Taxes
EBIT
Profit
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8. Accounting: Balance Sheet
ACTIVE PASSIVE
Equity + Reserves
(Capital/Kapitaal)
Non Current Assets
(Actifs Immobilisés/
Vast Activa)
LT Debts
Current Assets
(Actifs circulants/
Vlottend Activa) ST Debts
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9. Tips for assumptions
• Office: 10-25 m²/person
• EUR 100/m²/year + 15 % for maintenance
[ or COWORKING !]
• Insurances: 1 -3 % of revenues
• Marketing: define a % of revenues + starting
investment
• Don’t forget lawyers, accountant, social
secretary, office supplies…
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10. • Car leasing : 300 – 800 EUR per month
• Salary : Gross monthly x 19,2 = Yearly cost
• Revenues: worst-case & best-case
– First 3 to 6 months: 0 EUR
– Maximum ‘billable’ hours per day
(one-off events, holidays, prospecting, etc...)
• Own salary : “0 EUR” / Realistic
different ‘hats’
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11. Required Cash-Flow
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12. Your case
Free download:
http://www.slideshare.net/XavierCorman
http://www.slideshare.net/FinanceCoach24
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13. A few questions to think about
Sales
•How to acquire clients?
•What is the acquisition cost of one client?
•Are Clients Business or Consumers?
Marketing
•What is the marketing plan?
•What is the budget linked to this marketing plan?
Fixed costs
•What is the structure to run the business?
•How many people?
•Back-office?
•Operational?
•Where?
R&D
•Budget?
•How many people for R&D?
Investments
•What are the planned investments?
•Budget and schedule of the investments
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