Learn how to create effective million dollar unique selling proposition for your clients.

1. Sure Fire
Unique Selling Proposition
16 June 2010

2. Who need it?
• Professionals Who Need to Quickly Increase
Their Sales and Profits ....

3. "If you want a Million Dollar marketing message that broadcasts
to the world exactly who you are, attracts customers like
honey attracts bees, and cranks out sales like there's no
tomorrow, then this may be one of the most important
manuals you will ever read. It's the answer to the
entrepreneur's and small businessman's dream ... ”
-- Bill Bodri

4. The Answer
• "'Four Letter Words' Ain't Gonna Win You No
Business Because What You Really Need Is
This 'Three Letter Word' (the USP) That Will
Have You Laughing All the Way to the Bank"

5. Unique Selling Proposition
• "Your Unique Selling Proposition is Like A
Maverick 'Pick-Up Line' That Will Have
Customers Flocking to You Rather Than
Competitors"

6. USP should have…
• A Big, Overt Promise of BENEFITS for customers who buy the product or service
• A REAL REASON to BELIEVE that the benefits claim is credible and that customers can
TRUST that those promised benefits will actually be delivered
• A DRAMATIC DIFFERENCE to those promised benefits that makes the offering unique
and distinguishes the product or service apart from its competitors
• It should be short, simple, memorable, attention getting, persuasive, motivating and
compelling just by its WORDING alone
• The USP should be an ECONOMICALLY FEASIBLE idea that can sustain a business for
at least 5 years or more
• It should absolutely penetrate the business, by operational design and outward
appearance, to lend overall guidance to the idea of customer service and managerial
alignment throughout a firm

7. • "In Less than 2 Hours With Something to Write
On and Scratch With, You Can Sculpt A 30-second
Killer USP That Will Literally Hypnotize Your
Prospects Into Buying From You and Enslave a
Generation of Customers for Life. Your
Competition Will Think You Have Mastered Mind
Control!”
• HOW?

8. Learn more details on How To Write A Million
Dollar Unique Selling Proposition,
CLICK HERE