1. Monitor & Protect
your Valuable
Unique
Brand
Visual / Logo
Search
Protect
Your Search Face-it Your Search
Protect
Consumer Solution
Solution Consumer
Trust Company
Company Trust
Monitor & Protect
Unique
your Valuable
Visual / Logo
Brand
Search

2. Monitor & Protect your Valuable Brand
- INTRODUCTION -
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

3. Agenda
Face IT2U organisation
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

4. We offer organisations insights on Brand Use through
Innovative Search Solutions in order to
increase Customer Trust & protect Brand Value
 Our search technology is developed together with
universities and companies
 We help organisations with an oriented search for
information in an unstructured complex online world
 We offer an unique systematical Tool in which
visual- & name recognition is core
 As such companies are able to increase efficiency
and effectiveness of their brand & marketing policies
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

5. Face IT2U core technology process
• Matching logo or
• Online crawling of
other items of
company Brand/
interest with all
logo/topic/
online visuals /
community etc.
IN words
1 2
Search Match
4 3
Report Enrich
• Reporting details • Extracting
of online Brand information &
OUT
users to adding contact
management details for relevant
visuals
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

6. Agenda
Face IT2U organisation
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

7. “Free ride” with a brand is increasing
easy to copy, however hard to find & fight:
extreme growth of visual (logo) information on the internet
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

8. Business wish: be in control of your brand!
Managing your brand policy
- ‘Tracking & Tracing’ of logo & conversations on the internet
important for customer insights Marketing dept.
Controling your brand & image
- Important to control specifications in the Brandguide
- No link with ‘discutable parties’ to prevent negative
emotions and Brand damage
Impacting 3rd parties & consumers
- Raise your voice against parties infringing your Brand
- Engagement of your customer important for Brand
preference
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

9. Agenda
Face IT2U organisation
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

10. Face IT2U - Online Brand Tracking Services –
Focus on controling your brand experience
Face IT2U offers an unique
search technology
 Tracking & Tracing of your Brand - automatically
– for the internet environment
 LOGO & Brandname Tracking
 Brand name / trademark / payoff’s / color patterns /
font type etc. are traceable
 Sentiment Tracking
 Measurement & reporting of emotions / sentiment
around the Brand on fora, blog’s en other internet sites
 Active & focussed follow up to target segment possible
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

11. Logo & Brandname Tracking
Your opportunity to contact or stop parties
taking a „free ride‟ with your Brand
 Overview of parties not exactly following your Brand
spec’s (e.g. Licensed parties, dealers etc.)
 Overview of parties abusing your Brand
Add-on: Monitoring
 Follow up & Monitoring process on combatting cases of
abuse: your marketing or legal content is included
Add-on: Protect Trade
 Combatting illegal trade of Branded merchandise on
the internet: stopping content/offer within 24 hours on
eBay/Marktplaats…
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

12. Sentiment Tracking
Use the power of social media and easily integrate
results within your marketing department
• Collecting online data & discussions
• Different segments, communities and opinion leaders
• For all relevant sources…
Collect • For all relevant topics…
• Analyse relevance & sentiment
• Volume & Sentiment of Brand can be measured
Analyse
• Consolidate data into information for marketing
• About opinions of your segments, brand experiences, customer service experiences, retail stores etc.
• From communities to individual opinions
Consolidate
• With dashboard analyses, datafeed or rapporting tools
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

13. Online Brand Tracking
Different solutions in order to optimise
your marketing strategy
Domain Tracking Logo Tracking
Use & Misuse of your Brandname Use & Misuse of your Logo/Trademark
in URL’s around the world in webpages around the world
Brand Assessment
Negative Positive
1-5 6-10
Merchandise Tracking Sentiment Tracking
Tracing and stopping illegal Tracking emotions, opinions, brand
Merchandise sold through internet experience in Blogs/sites
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

14. Agenda
Face IT2U organisation
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

15. Online Brand Tracking
Instandly increase your management insights
Brand Domain Illegal Brand
usage usage trade experience
 % usage old/new % abuse of Brand  # products with  Which news sites are
logo by licensed with commercial goal making use of Brand relevant
dealers name  Which community /
segment influences my
 % traffic diversion Brand the most
 % abuse of logo by toward own  Revenu impact of  Who is the opinion leader
3rd parties sites/content illegal merchandise within the community
 What is my performance
 Monitoring of  # stopped parties on against competitor Brands
follow-up actions done eBay, Marktplaats
by management  Which events are
influencing the sentiment
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

16. Online Brand Tracking
Added Value for your organisation
€
Marketing Organisational
Effectiviteit Efficiency
Insights Effectivity
organisatie Organisation
organisatie
• Brand is correctly used
Inzet Merk/Logo waar • Optimalisation in
• Inzet marketingbudget
• In… Dealer network
• In… Dealernetwerk marketing & legalvoor:
• No illegal merchandise
toegestaan optimaliseren budget:
• In… Competitors
• In… Concurrenten
• Stop to revenu • Branding policy
• In… Target segment • Beperken illegale • Uitvoering
• In… Brand experience
In… Doelgroep cannibalisation • Communication with
• handel Merkbeleid
target segment
• In… Use & abuse of brand • Focused campaign
• In… Merkbeleving • management
Beperken ••No free riders
Communicatie met
•…
• In… Misbruik en omzetderving doelgroep
• Efficient use of Fte
• Bechmarking to
gebruik van merk • competitors
Gericht Campaign ••… Beperken
• … management concurrentie
• Besparen op Fte
inzet
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.

17. Interested?
info@faceit2u.com
www.faceit2u.com
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.