None of the DAX 30 companies employ a management board member who calls herself a CMO. But what marketing areas are they accountable for, corporate wide?
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DAX 30 Board Members' Marketing Responsibilities
1. DAX 30 BOARD MEMBERS‘
MARKETING RESPONSIBILITIES
None of the DAX 30 companies employ a management board member
who calls herself a CMO. But what marketing areas are they accountable
for, corporate wide?
This statistic is delivered to you by FREIWASSER Marketing - Source: Company Websites, 2015
www.freiwasser-marketing.com
Sales
Marketing
11
1
4Brands
Customer Operations
Customer Service
Service & Support
Markets & Development
Global Go-to-Market Efforts
Market Intelligence
Portfolio Management
Product Management
Products & Innovation
Communications
1
Infineon‘s Arunjai Mittal is the only CMO personified (even without the
official title), covering: Regions, Sales, Marketing, Strategy Development
and M&A.