2. ecodesign is concerned with
reducing environmental and
social impacts through better
design
80%
of environmental
impacts
can be locked-in at
the design stage
3. ecodesign requires life cycle thinking
most designers are concerned with these stages
take make buy/use waste
recycle re--manufacture re-use
4. "Sonicare Elite 7000
produced at 11 locations and in five time zones, comprised of 38 components,
parts supplied by Japan, France, China and Malaysia, materials and production
in Austria, Sweden, assembly in Philippines and United States, when fully
assembled and packaged in Seattle the components have travelled a full
27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
5. resources
98% of products are
thrown away within
6 months
source: Edwin Datschefski & United Nationa Unive
source: Chris Jordan and CKS recycling
7. over 1 billion people do
not have access to clean
drinking water
source: UNDP
8. 80% of all disease in
developing countries is
caused by consumption
of contaminated water
source: WHO
9. between 100 and 1000
species become extinct
each year, because their
habitats are changing or
being destroyed.
source: UK Government
10. Image www.castlereagh.gov.uk
cost
Landfill tax in the UK has
risen from £7.00 per tonne
in 1996 to £48.00 in 2010
Source: UK Trade Info
11. ecodesign is a strategic design
management process that is
concerned with minimising the
full life cycle environmental &
social impacts of products,
packaging and services
12. ecodesign thinking considers the
materials, processes & practices
of a company. It can identify layers
of waste but also layers of value
13. effective ecodesign thinking is
open, process & system-oriented,
multidisciplinary and cross-
functional, involving people as
well as stuff . It requires trust
15. We (Ecodesign Centre) aim to proactively
inspire and lead all stakeholders to enable
effective ecodesign in industry.
This is done by facilitating the open sharing
of knowledge and experience with fresh
thinking and integrity.
16. Ecodesign Centre
Aim to build capacity and capabilities in industry, design community,
public sector organisations and education so that effective ecodesign can
happen.
Ø established in 2006
Ø team of 5, based in Cardiff
Ø designated a centre of expertise in 2008 by the Welsh Assembly
Government
ecodesign = good design = good practice
23. design for…. fair &
just production
health and safety, employees
rights, unions, forced labour, child
labour, discrimination,
image source: martin charter / CFSD
26. 1. 2. 3. 4.
rethink assess design communicate
investigate the assess the select ecodesign develop a clear
internal and environmental strategies that will brand and
external drivers for impacts of the allow designers to marketing strategy
packaging, packaging and tackle the main to reflect and
product or service product. environmental communicate the
(re)design. impacts. environmental
map the life cycle improvements.
these drivers could so you understand explore the
include legislation, where these compromises and consider how the
customers, new impacts occur. trade-offs. involve packaging will
technology, identify where others from impact upon the
competition. materials and marketing, sales, brand.
energy is used and production,
where waste is purchasing.
produced.
31. results?
reduce water, energy & diesel by more than 60% p/a.
8,500 tonnes less paper consumed
20 million megajoules of electricity saved
1 million litres less fuel oil used
1 million litres of water saved
by replacing traditional shopping bags they will save almost 275 tons
of plastic.
32. packaging examples: good or bad?
ecocradle from seed husks and mushroom roots,
http://www.ecovativedesign.com/
100% Bio-Plastic Water Bottles Trickle Into Marketplace
http://www.environmentalleader.com/2010/03/08/bio-plastic-water-bottles-trickle-into-
marketplace/
Colgate's Wisp: Two Steps Backward
http://www.greenbiz.com/blog/2010/11/09/colgates-wisp-two-steps-backward
Unilever packaging
http://www.greenwisebusiness.co.uk/news/asda-trials-reusable-packaging-for-fabric-
conditioner-1100.aspx
!
!
33. ecodesign packaging tools, database and study
• PIQUET http://www.sustainablepack.org/research/subpage.aspx?PageID=10&id=30
• EDIT
http://envirowise.wrap.org.uk/uk/Our-Services/Tools/EDIT-The-Eco-Design-Indicator-
Tool.html
• New 'searchable' database for greener packaging, with a list of suppliers also
http://www.greenerpackage.com/
• WRAP study
http://www.wrap.org.uk/retail/tools_for_change/international_packaging_study/index.html
34. market
• Pike Research claims that the global market for sustainable packaging is
growing fast, much faster than the overall packaging industry. The report
indicates that the market may double in size from $88 million in 2009 to
$170 billion in 2014.
• according to Global Industry Analysts (GIA), the market seems unaffected
by the economic crisis and is likely to reach $142.42 billion by 2015.
http://www.packagingdigest.com/
35. in the UK, growth in ethical
ethical consumerism
is now worth £32.3 billion a year
Co-operative Bank Ethical Consumerism
Report November 2007.
46. ecodesign packaging claims
• Cereplast goes further by being pioneers in the development of plastics
made from algae. Algae is a particularly interesting raw material since it
is “capable of doubling its biomass in as little as two hours,” writes
Bioplastics Magazine in its April, 2009 publication. …….. In the future,
any petroleum-based product could potentially be replaced with algae.
http://cereplast.com/blog
47. ecodesign packaging claims
• We have the strong conviction that bioplastics are an alternative
solution to prevent an environmental crisis while respecting the
worldwide population. Both goals are not mutually exclusive, and if
managed with both goals in mind can be mutually beneficial. Feeding
people in the long-term can only be done if we are mindful of the
environment, and adopt sustainable farming and breeding methods. We
can feed the world and protect the planet while producing bioplastics.
Step by step, we continue down the road to a sustainable world.
http://cereplast.com/blog
48. for reference
The Future of Sustainable Packaging to 2020: Convenience VS the
Environment (due: Dec2010)
http://www.pira-international.com/
Sustainable Packaging Coalition guidelines
http://www.sustainablepackaging.org/
Sustainable Packaging Alliance reports, guidelines
http://www.sustainablepack.org/default.aspx
British Plastic Federation have a Trends in Plastics Packaging event in December
http://www.bpf.co.uk/
