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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tonight’s Agenda ,[object Object],3. Generations as consumers & media users 2. Generations as employees ,[object Object]
Birth Years Here
Generations:  Syngenta &  the U.S.
[object Object],Generational  Challenge ,[object Object],[object Object],[object Object]
Disclosures ,[object Object],[object Object],[object Object],[object Object]
Generational Background
Generational  Divides Baby Boomers 78 million Generation Y 72 million Generation X 49 million Pre-Boomers 46 million Before 1946 1946-1964 1965 – 1977 1978 - 1994 Birth Years:
[object Object],Generational Words ,[object Object]
[object Object],[object Object],Generational Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stand at Your Corner ,[object Object],[object Object],[object Object],Generation Impacts How you  Communicate Kennedy Assassination Armstrong Moon Walk 1 st  TV set Fall of Berlin Wall AIDS 1 st  PC Monica/Gulf War I 9/11 1 st  E-mail Address
First Year Eligible  for Full Retirement Boomer Peak Boomer retirement will lead to an “all out war for talent”
Generations:  Syngenta & U.S. Farmers
[object Object]
Generation Overview ,[object Object],[object Object],[object Object],[object Object],Generation Impacts How you  Live Boomers : Post WWII Spenders Live to Work Xs : Latch-key Divorce Downsized Independent Ys : Digital revolution Corp / Govt flawed Short attention span Work to Live
Work Life Balance Work Life Family Work Life Family 70% of American workers say they don’t have proper work-life balance … and blame companies for the problem #1 Issue between Generations
Y’s Definition of Success Success Feeling personally satisfied 90% Having close family relationships 81% Having a close group of friends   69% An active religious or spiritual life  50%
Family - Parenting Generation Y 90% say they are  “very  close” to their parents 44% of teens consider  parents as role models Quality and quantity time Raising a family is very important – 75% Baby Boomers More than 40% in 1974  said they would be better  off without their parents “ Quality time” Raising a family is very  important – 59%
Generations Y Loyalty ( in order of importance to them) ,[object Object],2. Friends 3. Communities 4. Co-workers 5. Themselves 6. Their company
Marrying later  or not at all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Median age at marriage
Volunteering is important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Stop & Review
Generations as Employees
Workplace  Background ,[object Object],[object Object],[object Object]
 
Generations in Work Force 60% of employers report some “generational tension”
Technology Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gen X Hard work  Using technology Prefers cash & salary Wants some fun Loyal to profession Gen Y Contact with supervisor Make a difference Work in teams State-of-art tech stuff Be at top now Frequent feedback & training
Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gen X Avoid hype Offer money & stock Web site important Appeal to desire to learn Highlight paid training & skill development 48% look in local paper 76% get news online 59% use Net for search
Retaining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gen X Compensation Access to managers Work “with” not “for” Weekly feedback Health/medical benefits Given desired outcome & then turned loose Training (live/computer)
[object Object],Causes Click ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Stop & Review
Generations as Consumers & Media Users
Consuming Habits
Hobbies & Interests
Gen Y’s Use of Time
Association Membership
What Some Are Doing
Media Usage and  Multi-Tasking % Time Shared 30 40 34 43 27 42 12 6 24 9 7 Mean Hours per Week Browsing/Surfing the Internet Watching television Talking on the phone Listening to the radio E-mail and instant messaging Listening to CDs/DVDs Watching videos/DVDs Reading books for school or work Listening to/record music online Reading magazines Reading newspapers
Survey Says … 1. Do you subscribe to a daily newspaper? Yes - 48%
[object Object],Survey Says …
Survey Says … 3:  Have you ever visited  Craig’s List
Survey Says … 4:  How often do you visit  YouTube
Survey Says … 5. Tells us about Facebook and MySpace Profile on one or both
How to Reach  Diverse Audiences?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cause Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cause Marketing   Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of  Cause Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trees for Troops:  Reach & Impact  ,[object Object],1.9 MILLION households  said T4T “influenced” their decision to purchase a farm-grown tree in 2007
Discussion ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],That’s Y
Acknowledgement  & Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2008 Syngenta Gen Y (Final)

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  • 8. Generational Divides Baby Boomers 78 million Generation Y 72 million Generation X 49 million Pre-Boomers 46 million Before 1946 1946-1964 1965 – 1977 1978 - 1994 Birth Years:
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  • 12. First Year Eligible for Full Retirement Boomer Peak Boomer retirement will lead to an “all out war for talent”
  • 13. Generations: Syngenta & U.S. Farmers
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  • 16. Work Life Balance Work Life Family Work Life Family 70% of American workers say they don’t have proper work-life balance … and blame companies for the problem #1 Issue between Generations
  • 17. Y’s Definition of Success Success Feeling personally satisfied 90% Having close family relationships 81% Having a close group of friends 69% An active religious or spiritual life 50%
  • 18. Family - Parenting Generation Y 90% say they are “very close” to their parents 44% of teens consider parents as role models Quality and quantity time Raising a family is very important – 75% Baby Boomers More than 40% in 1974 said they would be better off without their parents “ Quality time” Raising a family is very important – 59%
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  • 26. Generations in Work Force 60% of employers report some “generational tension”
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  • 34. Generations as Consumers & Media Users
  • 37. Gen Y’s Use of Time
  • 39. What Some Are Doing
  • 40. Media Usage and Multi-Tasking % Time Shared 30 40 34 43 27 42 12 6 24 9 7 Mean Hours per Week Browsing/Surfing the Internet Watching television Talking on the phone Listening to the radio E-mail and instant messaging Listening to CDs/DVDs Watching videos/DVDs Reading books for school or work Listening to/record music online Reading magazines Reading newspapers
  • 41. Survey Says … 1. Do you subscribe to a daily newspaper? Yes - 48%
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  • 43. Survey Says … 3: Have you ever visited Craig’s List
  • 44. Survey Says … 4: How often do you visit YouTube
  • 45. Survey Says … 5. Tells us about Facebook and MySpace Profile on one or both
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