1. Travel shoppie

2. Objective and need
Objective
one stop shop for all types of travel accessories especially
for adventure /leisure travelers .
Need
• Increase in number of travelers
• time and search costs
Retail channel - Brick and mortar store, online store
Competition – No prominent players , mostly click and
mortar stores like outdoorgear.com

3. Products and services offered
• Store sales ,corporate sales , online sales
• Renting of certain one time use travel items
like tents , trekking tools, gears
• Preparing a complete list of items necessary
for travel according to the location and
offering as a package

4. TYPE OF PRODUCTS

7. Corporate sales
• Targeting the people who love travel in every major company across
South India
• Targeting Schools and Colleges who are sending their students for
Camps etc
• Targeting Police and Defence Sectors who are sending their forces
for outdoor assignments
• Targeting Traveler's Clubs in India
• To get accreditation from any Recognized Body in the area of Travel
• To target Govt. agencies like IRCTC etc and travel agencies like
thomas cook , raj travels

8. Location and infrastructure
• Store in main shopping areas in 7 Cities
(chennai,coimbatore , hyderabad,bangalore
,kochi,trivandrum , vizag )
• Store size – 2400 sq ft
• Car parking
• Warehouse and office in the same building as
the store
• Centralised warehouse in chennai
• Building taken on 5 years lease

9. RETAIL ATMOSPHERICS
• Lighting- Bright lighting
• Store design- sample of every product will be
displayed in racks spaciously
• Wall - Posters of the product being in the
actual usage by travellers
• Air conditioning- welcoming
• Audio- peppy numbers boosting the mood to
buy the travel items

10. Procurement and inventory
• Procurement from countries like china , taiwan ,
hong kong
• Procurement every 6 months
• Order for new stock when older stock reaches
25% of initial level
• Inventory monitoring and reporting every week
• Receipt of goods 7-10 days from the date of order
• Logistics outsourced

11. Pricing
What costs do specialty stores consider when determining prices?
Fixed cost
Remains the same regardless of number of customers.
e.g. salaries, rent
Variable cost
Determined by the number of customers and products offered.
e.g. delivery costs
Fixed cost very high as compared to variable cost
Cost of providing service is difficult to measure
Concentrating on gaining customer loyalty through consistent value and good
transaction experiences thereby increasing promotional deals or loyalty programs.

12. Pricing
Steps involved in Pricing
1. Segmenting the market
2. Finding Fixed and variable cost
3. Knowing the profit margin and prices to be set
4. Customer preferences
Pricing strategy followed would be Markup or Margin Selling and Pricing
Total cost = Fixed cost + Variable cost
Cost Per item = Total cost/No. of items (excluding the purchase price of items)
Price = Product Purchased Price + Cost Per item + Profit margin
e.g. If cost/selling is 0.9, the margin is ten percent.
For all products sold, minimum of 10% margin is maintained.

13. Employees
• 4 employees in every store
• 1 – store manager
• 3 other employees – sales , store keeping , billing
• 1 security personnel – security services outsourced
• Ample training on knowledge about the product and proper
customer service
• Compensation according to industry standards , benefits like
medical insurance ,bonus during festivals , education fees for their
children

14. Promotions and advertising
• TV ad in regional channels , print ads in local
newspapers
• Online ads in travel related sites
• Higher ranking in google search
• Discounts for bulk booking
• Showcasing in lifestyle and travel related trade
shows
• Ads in tickets
• Recommendations from travel agencies

15. Customer relationship management
• Maintaining customer database
• Presence in social networking sites
• Online discussion forums
• Travelers club

16. Future Plans & Other Services
Return , warranty , service /product recovery :
Consumers have two options for in-warranty replacement of defective products
Return the product to our store for a replacement or refund within the warranty/guarantee
period.
 we Return directly to Manufacturer for replacement product and get it back within a week
Guarantee period – 1year
Future Plans:
expansion of the retail store at various locations profitably
Set up our own manufacturing unit
Cheaper version and customised design of some products to suit our Indian customers

17. THANK YOU