The document discusses business model innovation and key lessons learned from case studies. It emphasizes the importance of balancing the cost to acquire customers (CAC) with the lifetime value (LTV) of customers. Business models that use free trials, freemium options, and viral marketing can achieve low CAC through inbound marketing techniques. Recurring subscription revenue models provide predictability and allow companies to scale through efficient sales processes.
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Business model innovation
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3. Anatomy of a Startup The Old Model Unmet Need New Technology
4. The New Model Consumer Technology leads the Enterprise Unmet Need New Technology Entertainment New Business Models
5. Business Model Innovation: The Major Change Agents The Internet Web 2.0 Social Networks Mobile Web Google SEO/SEM Enables low-cost customer acquisition
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9. An out of balance Business Model Monetization (LTV) Cost to Acquire a Customer (CAC) Entrepreneurs are over-optimistic