EFQM Webinar - KNOWING 2.0 - Does Enterprise 2.0 Reveal The Next Generation Of Knowledge Management?

T-Systems Multimedia Solutions GmbH
Dada Lin
23/03/2011

KNOWING 2.0 –
DOES ENTERPRISE 2.0 REVEAL THE NEXT
GENERATION OF KNOWLEDGE
MANAGEMENT?

ABOUT ME.

Dipl. Wi.-Ing. Dada Lin
§  Study of industrial engineering and management
(TU Dresden)
§  Diploma thesis: “A framework for the systemic
handling of knowledge within the Enterprise
2.0” (2010)
§  T-Systems Multimedia Solutions GmbH (since
02/2008)
§  At present: doctoral thesis “structure vs. freedom in
Knowledge Management” (since 2011)

E-Mail: Dada.Lin@t-systems.com

Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 2

T-SYSTEMS MULTIMEDIA SOLUTIONS
GMBH.

§  market leader for internet based solutions:
Hamburg
§  E-Commerce
§  Internet portals Berlin
§  Intranet portals
§  Innovation
Dresden
§  Web IT management Bonn Jena

§  900 employees
Stuttgart

§  8 offices München
Freiburg


AGENDA.

1.  The Basics – From Web 2.0 to
Enterprise 2.0
2.  Enterprise 2.0 = Knowledge
Management 2.0 ?
3.  TeamWeb – an Enterprise Wiki
4.  Success factors for Wiki implementation


1. THE BASICS:
FROM WEB 2.0 TO
ENTERPRISE 2.0

QUESTIONS TO THE AUDIENCE.

§  Who has already dealt with the subject “Enterprise
2.0”?

§  Who uses Enterprise 2.0 tools in his own
organization? (Blogs, Wikis, Microblogging etc.)


THE PHENOMENON WEB 2.0.


DEFINITIONS FOR “ENTERPRISE 2.0”.

“Enterprise 2.0 is the use of emergent social software platforms within
companies, or between companies and their partners or customers“

– Andrew McAfee (2006)

“Enterprise 2.0 means to understand the concepts of web 2.0 and social
software and to adopt them for enterprise collaboration”

– Alexander Richter and Michael Koch (2007)


SOCIAL SOFTWARE TOOLS.

§  Wikis
§  Weblogs
§  Microblogging
§  Social Networking Services

+  feeds, mashups, social bookmarks, tagging, newsgroups, instant
messaging, … etc.


SOCIAL SOFTWARE TOOLS.
Information management

Identity and network
management Communication


IT’S NOT ALL ABOUT TECHNOLOGY!

„2.0-management
Social Software
philosophy“


2. ENTERPRISE 2.0 =
KNOWLEDGE
MANAGEMENT 2.0?

P. DRUCKER ABOUT MANAGEMENT
PHILOSOPHY.

“In the knowledge economy everyone is a volunteer,
but we have trained our managers to manage
conscripts.“
– Peter Drucker


KNOWLEDGE MANAGEMENT VS.
ENTERPRISE 2.0. vs.

Knowledge management Enterprise 2.0 / Web 2.0
(1.0)
central planning decentralized activities

“top-down“ controlling, interventions “bottom-up” organizing

facilitate (knowledge extensive)
provide information/knowledge
working processes

-

-

- - -


A NEW PARADIGM IN KNOWLEDGE
MANAGEMENT.

Operational Knowledge Management in the Enterprise 2.0 is
practiced by ALL employees, while Knowledge Management as
an organizational function only creates an enabling environment
for sharing and creating knowledge.

à HOW?
1.  People focus.
2.  Web-based knowledge work.
3.  “Perpetual Beta”-Knowledge
Culture.
4.  Uncover the context.


1. PEOPLE FOCUS.

Networking
Reputation Communities

Identity Collaboration


2. WEB-BASED KNOWLEDGE WORK.

Intranet Wiki = „Place“ of work
Content is …
§  … created online.
§  … used online.
§  … discussed and updated
online.
§  … saved and stored online.


3. “PERPETUAL BETA” – KNOWLEDGE
CULTURE.

…comment

…discuss

…edit

…update
and
correct


4. UNCOVER THE CONTEXT.

tags
discussions
authors
version history
comments

time stamps
Hyperlinks


3. TEAMWEB – AN
ENTERPRISE WIKI

LIVE-DEMO: TEAMWEB.


USE CASES.

§  Efficient meeting organization
§  Improving business processes with help of the community
§  Shorter training periods
§  Joint aggregation of ideas and solutions
§  Increased networking between employees and business units


4. SUCCESS FACTORS FOR
WIKI IMPLEMENTATION

SUCCESS FACTORS FOR WIKI
IMPLEMENTATION. (1/2)

§  Find Use Cases!

§  Optimize Usability!

§  Embed in work processes and existing technology landscape!


SUCCESS FACTORS FOR WIKI
IMPLEMENTATION. (2/2)

§  Appoint Wiki gardeners!

§  Continuously improve your platform!

§  Involve Management to exemplify cultural change!


1 A WIKI IS NOT AN ALL-PURPOSE
WEAPON.

photo:
www.wenger.ch


2 WIKI USAGE MUST BE LEARNED
TOO.

photo:
www.babywire.net


3 INFORMATION OVERLOAD!


CONCLUSION.

DOES ENTERPRISE 2.0 REVEAL THE NEXT
GENERATION OF KNOWLEDGE
MANAGEMENT?
YES… BUT…
§  People focus. §  change in corporate
culture is necessary
§  Web-based knowledge work.
§  there are several barriers
§  “Perpetual Beta”-Knowledge for the implementation
Culture.
§  Uncover the context.


THANK YOU!
Your Questions?

Dada Lin

T-Systems Multimedia Solutions
GmbH
Riesaer Str. 5
01129 Dresden
Mail: Dada.Lin@t-systems.com


EFQM Webinar - KNOWING 2.0 - Does Enterprise 2.0 Reveal The Next Generation Of Knowledge Management?

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EFQM Webinar - KNOWING 2.0 - Does Enterprise 2.0 Reveal The Next Generation Of Knowledge Management?