December3rd 2014 
Bayer Business ConsultingCorporate Startup SummitFrankfurt 
HenningTrill 
DARK HORSE INNOVATIONCHRISTIAN...
KOMPLEXITÄT
KOMPLEXITÄT 
GESTERN
KOMPLEXITÄT 
HEUTE
NEUE TOUCHPOINTS
DER NUTZER HAT EINE STIMME
MULTIOPTIONEN 
NEUE DIGITALE 
TOUCHPOINTS 
RÜCKKOPPLUNG 
DES NUTZERS
INNOVATIV 
VS.EFFIZIENZ
SICHERHEIT 
! 
UNSICHERHEIT
ARBEITSKULTUR 
ERGEBNISSE 
METHODEN
ARBEITSKULTUR 
ERGEBNISSE 
METHODEN 
STRUKTUREN
HOW TO?
Bayer Business Consulting – December 2014 
… do it in a company with 110.000 + employees in 
Human & Animal Health, Plant ...
Bayer Business Consulting – December 2014 
Shanghai 
Morristown 
Pittsburgh 
Beijing 
Berlin 
Leverkusen 
Sao Paolo 
 160...
Bayer Business Consulting –December 2014 
For us, Design Thinking is one lever to drive a more innovative and entrepreneur...
Bayer Business Consulting –December 2014 
We introduced Design Thinking to the whole consulting teamat our annual cross re...
Bayer Business Consulting –December 2014 
Followed by a Design Thinking Week, which was a great experience for early adopt...
Bayer Business Consulting –December 2014DT Training 
2014 
2015 
Mar 
Apr 
May 
Jun 
Jul 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Fe...
Bayer Business Consulting –December 2014 
Now, we have used the approach very successfully in various projectsProduct Deve...
Bayer Business Consulting –December 2014 
Business Consulting also supported Bayer in two key initiatives to link Bayer He...
Bayer Business Consulting –December 2014 
May 
Jan 
Apr 
Mar 
Sep 
Aug 
Jul 
Jun 
Feb 
Activity 
Implementation Preparatio...
REGELN BRECHEN IST DER ERSTE SCHRITT DER INNOVTION
DANKE. 
beinke@thedarkhorse.de 
www.thedarkhorse.de 
www.design-thinking.org 
Facebook.com/thedarkhorse.de 
henning.trill@...
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
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Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke

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Corporate Startup Summit 2014 // 03.12.2014 Frankfurt, Deutschland

Dr. Henning Trill (Bayer), Christian Beinke (Dark Horse Innovation) - Innovationskultur im Konzern verankern

Dr. Henning Trill und Christian Beinke erläutern anhand eines konkreten Projektbeispiels wie innerhalb der eher traditionellen Konzernstrukturen bei Bayer Schritt für Schritt eine interne Innovationskultur aufgebaut wurde und zeigen dabei auf, welche Prozesse, Tools und Methoden Corporates in Ihren Unternehmen adaptieren können.

Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke

  1. 1. December3rd 2014 Bayer Business ConsultingCorporate Startup SummitFrankfurt HenningTrill DARK HORSE INNOVATIONCHRISTIAN BEINKE December3rd 2014 Bayer Business Consulting –December 2014
  2. 2. KOMPLEXITÄT
  3. 3. KOMPLEXITÄT GESTERN
  4. 4. KOMPLEXITÄT HEUTE
  5. 5. NEUE TOUCHPOINTS
  6. 6. DER NUTZER HAT EINE STIMME
  7. 7. MULTIOPTIONEN NEUE DIGITALE TOUCHPOINTS RÜCKKOPPLUNG DES NUTZERS
  8. 8. INNOVATIV VS.EFFIZIENZ
  9. 9. SICHERHEIT ! UNSICHERHEIT
  10. 10. ARBEITSKULTUR ERGEBNISSE METHODEN
  11. 11. ARBEITSKULTUR ERGEBNISSE METHODEN STRUKTUREN
  12. 12. HOW TO?
  13. 13. Bayer Business Consulting – December 2014 … do it in a company with 110.000 + employees in Human & Animal Health, Plant Health and Material Science
  14. 14. Bayer Business Consulting – December 2014 Shanghai Morristown Pittsburgh Beijing Berlin Leverkusen Sao Paolo  160+ Employees  46 % Women 21% 53% 4% 9% BBS, other BHC 13% BCS BMS BAG By leveraging the highly diverse team and global team of Bayer Business Consulting!  19 Nations  7 Offices  3 Industries Backgrounds Clients 1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH Offices 12% IT, Math, Phys Others Engineer. 12% Chem./ Bio. 20% Multiple studies 15% Business Admin. 37%
  15. 15. Bayer Business Consulting –December 2014 For us, Design Thinking is one lever to drive a more innovative and entrepreneurial culture Induce innovation culture Find better solutions for our clients Be more customer oriented Deliver better projects Drive entrepreneurial thinking
  16. 16. Bayer Business Consulting –December 2014 We introduced Design Thinking to the whole consulting teamat our annual cross regional summit (BC Camp)
  17. 17. Bayer Business Consulting –December 2014 Followed by a Design Thinking Week, which was a great experience for early adopters to get deeper into the topic
  18. 18. Bayer Business Consulting –December 2014DT Training 2014 2015 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Activity DT Academy DT Trainings DT Playbook DT Toolbox CAMP Colloquium DT Room We built the implementation of this cultural change six core elements and a structured roadmapDT RoomDT Toolbox & PlaybookDT CampDT Team/ AcademyDT Roadmap
  19. 19. Bayer Business Consulting –December 2014 Now, we have used the approach very successfully in various projectsProduct DevelopmentProcess improvementsProject Scoping
  20. 20. Bayer Business Consulting –December 2014 Business Consulting also supported Bayer in two key initiatives to link Bayer HealthCare to the startup community The Bayer CoLaboratorin Berlin Thewww.grants4apps.comAccelerator NewapplicationsfromDec 1st#G4A www.colaborator.berlin.bayer.com 5 Biotech startups for three years 5 Heath-IT Startups for three months
  21. 21. Bayer Business Consulting –December 2014 May Jan Apr Mar Sep Aug Jul Jun Feb Activity Implementation Preparation Concept Development Analysis Phase Scoping (pre-) Phase Rollout Phase/ 1stPilot Jan Feb Mar Apr May Jun Jul Aug Sep Activity Rollout Phase/ 1stPilot Prototype Preparation Concept Development Analysis Phase Scoping (pre-) Phase TodayTomorrow? Next steps: Are we looking at a completely new way to runconsulting projects?
  22. 22. REGELN BRECHEN IST DER ERSTE SCHRITT DER INNOVTION
  23. 23. DANKE. beinke@thedarkhorse.de www.thedarkhorse.de www.design-thinking.org Facebook.com/thedarkhorse.de henning.trill@bayer.comwww.bayer.com www.bayerbusinessconsulting.com

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