COTRI is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.

1. China Outbound Tourism Research Institute
The worldwide leading independent research institute for
analysis, consulting and quality assessment relating to the
Chinese Outbound Tourism Market
www.china-outbound.com
www.chinatraveltrends.com

2. About us
COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg
Arlt, a sinologist and tourism researcher with years of business and
academic experience in Chinese tourism
Head office in Heide (Germany)
Branch in Beijing
Representatives in Mexico and Spain
www.china-oubound.com
www.chinatraveltrends.com

3. Our Partners
COTRI is a member of the Pacific Asia Travel Association (PATA) and the European Tour Operators
Association (ETOA) and currently is in partnership with companies and organisations such as…
Dragon Trail Social Media & E-Marketing for the Chinese Travel Market
Chinese Outbound Travel and Tourism Market (COTTM)
Belle Tourism International Consulting
Amstar Mexico, Destination Management Company
Chinese Friendly International
www.china-oubound.com
www.chinatraveltrends.com

4. Our Services: Training
COTRI offers a wide range of services and products, we offer them according to your level of
engagement with the market
Are You Ready? For International Chinese International Travellers
Training Program
An innovative and sustainable solution to disseminate knowledge about Chinese customers
in your organisation or company
Win Chinese
Travelers
Improve your
product
Raise your
understanding
www.china-oubound.com
www.chinatraveltrends.com

5. Our Services: Training
Train-the-Trainer Program
Through our tailor-made workshops COTRI is looking for partner organisations to conduct the AYR Training
Programs and guiding customers in the COQ Label process.
Get the rights to
Be our partner and conduct AYR
become COQ Expert trainings in your
country and
Get the training implement COQ
Label
www.china-oubound.com
www.chinatraveltrends.com

6. Our Services: Consulting
China Tourism Check (CTC)
A service from the WinChineseTourists Consortium between COTRI and Dragon Trail , which can offer you a
full, simple and reliable 360° analysis of where you are in the Chinese Outbound market and what possibilities
are available for you
• Your Product: Analysis of what you are selling or you
want to sell to the Chinese Market
Product
• Online Media: Analysis of your compay website or social
media activities in Chinese or English
Offline Online • Offline Media: Analysis of your printing material, fair
Media Media
stands, press releases in Chinese or English
What the
market • What they say: Analysis of Chinese Social media content
says about of discussions about your product or similar ones
you
www.china-oubound.com
www.chinatraveltrends.com

7. Our Services: Consulting
COTRI Consulting Portfolio
COTRI makes available 35 years of experience with China and Chinese tourism for analysis and planning of
products, marketing planning, market entry strategies, human resource development and related fields
Chinese Outbound Tourism Market Coaching (Semi-annual or annual)
In order to give answers and find solutions for real experiences and questions while welcoming Chinese
outbound travelers, COTRI offers coaching for the development of the Chinese tourism source market with a
one-day coaching sessions every six or twelve months.
Chinese Outbound Tourism Statistics Research
COTRI can provide you with more specific data about Chinese
Outbound Tourism Statistics and consumption in the main
destinations all over the world
www.china-oubound.com
www.chinatraveltrends.com

8. Chinese Tourists Welcoming (CTW) Award
Since 2004 , COTRI organises the CTW Award during COTTM Fair in Beijing , recognised inside
and outside China as the most important quality sign for the international Chinese outbound
market, with wide coverage in print and electronic media.
Applicants provide information about their products,
services or projects related to the Chinese Market
An international jury led by COTRI will declare the
winner for each category
Winners are entitled to membership in the CTW
Award Winners Club, and can use CTW Award’s Logo
for their own marketing purposes
www.china-oubound.com
www.chinatraveltrends.com

9. COQ Label
The China Outbound Tourism Quality Label (COQ Label) is established by COTRI to identify
companies, organisations and destinations who offer such specific quality for Chinese visitors
All kind of tourist companies/institutions with the target group “Chinese Tourists”
Apply for being certified as COQ Host (5 ways)
Are You Ready? Training Program
Self Study On- Grant by COTRI
COTRI training For Chinese by COQ Expert
line training to experienced
programme International authorised by
programme practitioners
Travellers COTRI
The COQ Host enables the company/organisation as a COQ Candidate
Apply for COQ Label and Gain Success in China Outbound Tourism Market
www.china-oubound.com
www.chinatraveltrends.com

10. Our Publications
COTRI boasts a wide portfolio of publications, including…
• Green Book of China’s Tourism 2011 China’s Tourism Development
Analysis and Forecast – English edition
• Annual Report China Outbound Tourism Development (Versions
2009/2010 and 2011) – English Edition
• Are You Ready? For Chinese International Travellers. A Practical
guide for Delivering Superior Service (Professional Module)
• COTRI Yearbook 2010 - China’s Outbound Tourism Development
www.china-oubound.com
www.chinatraveltrends.com

11. Our Clients: Market Research
COTRI has a wide experience helping all kind of companies and organisations in market research
and product adaptation such as…
Mexico City Brazil Jamaica Ministry of Ministry of Flamenco
Wuppertal Economics of Economics of
Interhome Tourism Ministry of Ministry of Tarsus Co. Schleswig - Mecklenburg- Museum in
Marketing
Admin. Tourism Tourism Holstein Vorpommern Sevilla
... and more
www.china-oubound.com
www.chinatraveltrends.com

12. Our Clients: Training Seminars
COTRI has conducted successful seminars for companies and organisations aiming to train its
staff for attracting and welcoming Chinese tourists…
Yearly Seminar in Train the
Workshop for Train the
Educational Bussiness Trainer
the trainer
Programme Breakfast Transromanica
workshop in
workshop in
at COTTM with Global Project Cancun
Sevilla
Fair in Beijing Blue Retailers (Mexico)
www.china-oubound.com
www.chinatraveltrends.com

13. Contact us...
COTRI China Outbound Tourism Research Institute
Fritz-Thiedemann Ring 20
25746 Heide, Germany
www.china-outbound.com
info@china-outbound.com
+ 49 (0) 481 - 85 55 523
+ 49 (0) 481 - 85 55 524
Find us in
www.china-oubound.com
www.chinatraveltrends.com