Presentation from Nexus Mexico Social Boot Camp (February 25, 2014 in Mexico City). Presentation by Jonah Halper, Founder Altruicity, fundraising expert and author of "Date your donor", and Brian Reich, managing director of little m media and author of "Shift and Reset " We addressed strategy, tactics and tools to raise funds, position organizations, engage with audiences, what works and doesn't, some case studies, and how to use digital and social media to help advance your social projects.

2. #NEXUSMX
@JonahHalper
@BrianReich

5. Nonpro8its
&
NGOs
Social
Entrepreneurs

6. NONPROFITS
&
NGOs
SOCIAL
ENTREPRENEURS
Jonah
Halper
Brian
Reich

7. Married
(Karen)
Two
kids
(Henry
and
Lucy)
35
Years
Old.
Jewish
!
Live
in
New
York
City.
Travel
a
lot.
!
Seattle,
WA.
Westport,
CT.
Washington,
DC.
Cambridge,
MA.
Ann
Arbor,
MI.
50
States.
Mariners.
Seahawks.
Knicks.
Michigan.
NASCAR.
Golf.
Rowing.
Soccer.
Curling,
Strategize.
Write.
Speak.
Teach.
Host.
Provoke.
Curate.
Convene.
!
Impact
of
technology/internet
on
society.
How
people
get/share
information.
Innovation.
Behavior
change.
!
Politics.
Public
Affairs.
PR.
Marketing.
Advertising.
Brand.
Serious
Issues.
Squishy
stuff.
Information
Strategy.
Innovation.
Entertainment.
Culture.
Sports.
News.
Learning.
Games.
Music.
TV.
@brianreich facebook
slideshare
scribd
little
m
media.
thinking
about
sports
media
rules!
shift
&
reset.
podcast.
Macbook
Pro.
iPhone
5.
iPad
2.
Canon
7D.
Notecards.
Sonos.
Tivo.
Wii.
MiFi.
Wall
Street
Journal.
New
York
Times.
Washington
Post.
Seattle
Times.
LA
Times.
Boston
Globe.
Chicago
Tribune.
Politico.
Denver
Post.
Dallas
Morning
News.
GQ.
Vanity
Fair.
New
Yorker.
Time.
Newsweek.
BusinessWeek.
Inc.
Sports
Illustrated.
New
York.
Wired.
People.
Fast
Company.
InStyle.
Monocle.
ESPN
The
Magazine.
HuffPo.
The
New
Republic.
1000+
Blogs.
Flipboard.
Feedly.
TLC.
TWC.
ESPN.
C-­‐SPAN.
MSNBC.
OWN.
Octonauts.
Sesame
Street.
30
Rock.
Criminal
Minds.
Orange
is
The
New
Black.
House
of
Cards.
Modern
Family.
Real
Housewives
Of....
Fresh
Air.
This
American
Life.
Hang
Up
And
Listen.
Only
A
Game.
PolitOptics.
Wait
Wait
Don’t
Tell
Me.
Books.
Ads.
Labels.
People.
[Partial
list]
youtube Flickr pinterest
foursquare
tumblr

8. Nonprofit fundraiser
Marketer
Serial entrepreneur!
Teacher
Author!
Husband
Father (of four!)
Fisherman
Motorcyclist

9. PART
I

10. MISSION
&
VISION

11. Ben
Zander
Composer.
Conductor.
Educator.

12. Everyone
Loves
You.
They
Just
Don’t
Know
it
Yet.

13. YOUR
MISSION
IS
ABOUT
WHO
YOU
ARE.

14. YOUR
VISION
IS
ABOUT
WHO
YOU
WANT
TO
BE

15. DATING
RULE
#1
It
Takes
ConFidence

16. PAY
ATTENTION

17. BREAK
THE
RULES

18. OWN
A
PIECE
OF
THE
PUZZLE

19. STOP
DOING
THINGS
THAT
DON’T
WORK

20. KNOW
YOUR
AUDIENCE

21. Demographics
Psychographics
Social
Graph
Behaviors

25. WHO
DO
YOU
SERVE?
Primary
&
Secondary
Customers

26. Mavens
Connectors
Salesmen

27. DATING
RULE
#2
Your
Friends
are
your
Best
Resource.

28. MEASURING
SUCCESS

29. Know
Your
Desired
Impact

30. Lots
of
Different
Ways
To
DeFine
Success
$$$
SPEED
QUALITY
IDEAS
FLEXIBILITY

31. Lots
of
Different
Ways
To
DeFine
Success
SPEED
QUALITY
IDEAS
FLEXIBILITY

32. Lots
of
Different
Ways
To
DeFine
Success
???
SPEED
QUALITY
IDEAS
FLEXIBILITY

33. ASK
US
ANYTHING

34. BREAK
(10
Minutes)

35. PART
II

36. MAKING
IT
HAPPEN

37. GO
BEYOND
AWARENESS
Awareness
Framing
Education
Engagement
Mobilization

38. A
R
T
C
A
S
N
Sign Up
Watch
A
N
O
I
T
Discuss
N
IO
T
A
Z
I
L
Create
Share
???

39. KNOWING
IS
HALF
THE
BATTLE

40. ALWAYS
START
AT
THE
END

41. Times
Square
1950s

42. Times
Square
2000s

44. DATING
RULE
#3
Be
Other
Focused.
Be
Generous.

45. Match Made in Heaven!
Converging Priorities

47. Fundraising
is
like
Sex
Good
Relationships
=
Good
Giving

48. TACTICS
&
TOOLS

49. THE
WAR
ROOM

50. EVERYTHING
IS
SOCIAL

51. MAKE
HUMAN
CONTACT

52. GET
PERMISSION

53. MOBILE
CHANGES
EVERYTHING

54. CRUNCH
THE
NUMBERS

55. REME
MBER

56. FIND
YOUR
VOICE

57. NEVER
STOP
LEARNING

58. GO
BIG
(OR
GO
HOME)

60. ASK
US
ANYTHING

61. LUNCH

62. OPEN
SPACE

63. OPEN
SPACE
PLAN
1)
Find
a
conversation
topic
2)
Write
down
a
question
(or
three)
3)
Post
your
questions
4)
Find
someone
else’s
question
5)
Start
solving
6)
Repeat

64. For
more
information:
!
Jonah
Halper
www.dateyourdonors.com
jonah@altruicity.com
!
Brian
Reich
www.shiftandreset.com
brian@littlemmedia.com