Alan has a significant background in delivering business value through data and analytics. He is recognized by IBM as one of the world’s Big Data Heroes, alongside professors at Oxford, John Hopkins and George Mason universities. His work and thought leadership has been covered in The Financial Times, The Banker , the Sunday Telegraph and other leading data and technology publications (e.g. ZDNet.com, CIO.com). He also has presented as a main speaker at Gartner’s Analytics & BI event. He is also one of the Top 50 Data Leaders in UK (Shortlisted top 5 for Data Knowledge & Integration).
3. Patient biosensors
Concept: Harvesting of new insights from connected
patient sensors real-time to capture, identify, learn and
improve drug interventions.
Benefits for the patient: Drug performance monitored real-
time versus their routine, dose and metabolism.
Benefits for the physician: Clarity of the completeness that
pharmaceutical firm has in its understanding.
Benefits for Pharmaceutical firm: More detailed
development insights and options.
Sprouting
Monitors heart rate, skin temperature,
motion and lying position
Even stress is tracked: Up to 90% of doctor visits are
stress related1
Scientific studies have concluded that Heart Rate and Heart
Rate Variability derived from ECG are strong markers of
stress.2
Sources and notes: 1. American Institute of Stress; 2. Vrijkotte TG, van
Doornen LJ, de Geus EJ, Effects of work stress on ambulatory blood pressure,
heart rate, and heart rate variability, Hypertension. 2000, 35(4), 880-6
Blood pressure
iHealth
4.
5. Tamper Proof Seal
Preventative measure to stop authentic product from being
replaced in discarded or fake boxes. Measure can include:
• Sub-Surface printing
• Holograms
• Thermochromic ink systems that change colour with
temperature
• Photochromic ink systems
• Metallic inks and cold foil systems
• UV Fluorescent ink systems
Unique authentication
In-app scanning capability drives customers to app for
engagement whilst building trust and rapport.
Cryptographic tag is unique to the box and can will warn
is code has been previously reported.
Combine?
Connected packaging
7. Removes retailer barrier
By ‘linking’ the package to your Customer DNA
systems (or CRM, etc), the identification of key
value touchpoints opens up.
Consumption
Spend
Value
Location, can be linked to:
Work pattern.
Hobbies/ Interests.
Socio-demographics.
Social Klout
Segmentation
Engagement plan
Cross-sell/ Up-sell
NPS plan
Network of influence