IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN

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Alan has a significant background in delivering business value through data and analytics. He is recognized by IBM as one of the world’s Big Data Heroes, alongside professors at Oxford, John Hopkins and George Mason universities. His work and thought leadership has been covered in The Financial Times, The Banker , the Sunday Telegraph and other leading data and technology publications (e.g. ZDNet.com, CIO.com). He also has presented as a main speaker at Gartner’s Analytics & BI event. He is also one of the Top 50 Data Leaders in UK (Shortlisted top 5 for Data Knowledge & Integration).

Technology

IoT… When an Unstoppable Force
Meets an Immovable Object

© Atos
Journey 2018
The 3rd Digital Revolution

Patient biosensors
Concept: Harvesting of new insights from connected
patient sensors real-time to capture, identify, learn and
improve drug interventions.
Benefits for the patient: Drug performance monitored real-
time versus their routine, dose and metabolism.
Benefits for the physician: Clarity of the completeness that
pharmaceutical firm has in its understanding.
Benefits for Pharmaceutical firm: More detailed
development insights and options.
Sprouting
Monitors heart rate, skin temperature,
motion and lying position
Even stress is tracked: Up to 90% of doctor visits are
stress related1
Scientific studies have concluded that Heart Rate and Heart
Rate Variability derived from ECG are strong markers of
stress.2
Sources and notes: 1. American Institute of Stress; 2. Vrijkotte TG, van
Doornen LJ, de Geus EJ, Effects of work stress on ambulatory blood pressure,
heart rate, and heart rate variability, Hypertension. 2000, 35(4), 880-6
Blood pressure
iHealth

Tamper Proof Seal
Preventative measure to stop authentic product from being
replaced in discarded or fake boxes. Measure can include:
• Sub-Surface printing
• Holograms
• Thermochromic ink systems that change colour with
temperature
• Photochromic ink systems
• Metallic inks and cold foil systems
• UV Fluorescent ink systems
Unique authentication
In-app scanning capability drives customers to app for
engagement whilst building trust and rapport.
Cryptographic tag is unique to the box and can will warn
is code has been previously reported.
Combine?
Connected packaging

Printed NFC Tag
Clear NFC Tag
Wet Inlay
Sealed Dry Inlay
On-Metal Sticker

Removes retailer barrier
By ‘linking’ the package to your Customer DNA
systems (or CRM, etc), the identification of key
value touchpoints opens up.
 Consumption
 Spend
 Value
 Location, can be linked to:
 Work pattern.
 Hobbies/ Interests.
 Socio-demographics.
 Social Klout
 Segmentation
 Engagement plan
 Cross-sell/ Up-sell
 NPS plan
 Network of influence

Title: Open Sans 100 px
• Subtitle: Open Sans 48 px
Thank you

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This presentation was delivered by Ashraf Mina, NSW Pathology at the Pathology Horizons 2017 Conference in Cairns, Australia. Pathology Horizons 2017 is an annual CPD conference organised by Cirdan on the future of pathology. You can access more information about the event at www.pathologyhorizons.com The company was founded in 2010 and is headquartered in Lisburn, Northern Ireland and has additional offices in Canada and Australia. Cirdan is also responsible for organising Pathology Horizons, an annual and open CPD conference on the future of pathology. For more information visit - www.pathologyhorizons.com

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