7 sins of email marketing

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The document discusses the 7 sins of email marketing. It advises to 1) not send unsolicited emails and only add people to lists who opt-in, 2) avoid buying email lists and only market to those who explicitly agree, and 3) use the right tools, segment audiences appropriately, send at optimal times, craft compelling content with clear calls to action, and focus on conversion goals.

Business

The 7 Sins of Email
Marketing
by Bettina Horvath
aka The Digital Marketing Ninja

Why e-mail?
Cost-effective
Intimate, deepen relationship

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

E-mail

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

Converse to convert

E-mail

2 Sending unsolicited mail

= not asked for

Do not

Buy e-mail addresses of any kind

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list
Add anyone UNASKED to your list

Most important parts

Subject
First paragraph

Reaching the goal

Links
Call to actions

Reaching the goal

Links
Call to actions
Conversion points

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7 sins of email marketing

1. The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja

2. Inbound Marketing at a Glance

4. 1 No e-mail marketing

5. Why e-mail?

6. Why e-mail? Cost-effective

7. Why e-mail? Cost-effective Intimate, deepen relationship

8. Why e-mail? Cost-effective Intimate, deepen relationship Social Media

9. Why e-mail? Cost-effective Intimate, deepen relationship Social Media E-mail

10. Why e-mail? Cost-effective Intimate, deepen relationship Social Media Converse to convert E-mail

11. Why e-mail? Cost-effective Intimate, deepen relationship Social Media Converse to convert E-mail

12. 2 Sending unsolicited mail = not asked for

13. Do not

14. Do not Buy e-mail addresses of any kind

15. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list

16. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list Add e-mails from networking meetings onto your list

17. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list Add e-mails from networking meetings onto your list Add anyone UNASKED to your list

18. Do not be an evil spammer

19. Do Make a Compelling Offer

20. Do Make a Compelling Offer

21. Do Make a Compelling Offer

22. Do Make a Compelling Offer

23. 3 Wrong tools

24. Spam score

25. Use the Pros

26. Unsubscribe

27. 4 No segmentation

28.

29. 5 Wrong Timing