7 Sins of Email Marketing and How to Avoid Them
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The document discusses the 7 sins of email marketing. It advises to 1) not send unsolicited emails and only add people to lists who opt-in, 2) avoid buying email lists and only market to those who explicitly agree, and 3) use the right tools, segment audiences appropriately, send at optimal times, craft compelling content with clear calls to action, and focus on conversion goals.
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7 Sins of Email Marketing and How to Avoid Them
- 1. The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja
- 2. Inbound Marketing at a Glance
- 4. 1 No e-mail marketing
- 5. Why e-mail?
- 7. Why e-mail? Cost-effective Intimate, deepen relationship
- 8. Why e-mail? Cost-effective Intimate, deepen relationship Social Media
- 9. Why e-mail? Cost-effective Intimate, deepen relationship Social Media E-mail
- 10. Why e-mail? Cost-effective Intimate, deepen relationship Social Media Converse to convert E-mail
- 11. Why e-mail? Cost-effective Intimate, deepen relationship Social Media Converse to convert E-mail
- 12. 2 Sending unsolicited mail = not asked for
- 13. Do not
- 14. Do not Buy e-mail addresses of any kind
- 15. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list
- 16. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list Add e-mails from networking meetings onto your list
- 17. Do not Buy e-mail addresses of any kind Add e-mails from business cards onto your list Add e-mails from networking meetings onto your list Add anyone UNASKED to your list
- 18. Do not be an evil spammer
- 19. Do Make a Compelling Offer
- 20. Do Make a Compelling Offer
- 21. Do Make a Compelling Offer
- 22. Do Make a Compelling Offer
- 23. 3 Wrong tools
- 24. Spam score
- 25. Use the Pros
- 26. Unsubscribe
- 29. 5 Wrong Timing
- 30. Weekends?
- 31. 6 Content Misery
- 34. Most important parts Subject First paragraph
- 36. 7 Missing the Point
- 40. Reaching the goal Links Call to actions
- 41. Reaching the goal Links Call to actions Conversion points
- 43. Thank You
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