Teaching design theory to undergraduate students

1. DesignCreativity
Ben SALEM
mail@bsalem.info

2. Content
Creative Cycle
Invention
Innovation
Early Stages of Design
Idea-Sketching
Unexpected Discoveries

3. Creative Cycle

4. Creative Cycle
Design, invention and innovation are
inter-dependent and inter-related.
They are overlapping processes and
practices

5. Invention 1/2

6. Invention 2/2
It is about generating new ideas.
Invention is an act of insight: an
understanding of relationships that help
solve a problem.

7. Innovation 1/2

8. Innovation 2/2
It is the successful adoption of novel
ideas or new solutions.
It is a synthetic and integrating process

9. Design 1/2

10. Design 2/2
It is about solving problems,
Design is the delivery of solutions that
are unambiguously visualised.
Unlike other domains, there are often
several solutions in design.

11. Early Stages of Design
Initial ideas are visualised, it is a source
of creativity and innovation.
Problems are formulated, solutions
found.

12. Idea-Sketching
Drawings, sketching, modelling &
prototype making facilitate accidental
discoveries and innovations
Externalisation of concepts thrgouh
physical embodiment.
Allows for future re-visits, re-inspections
and re-interpretations of ideas

13. Unexpected Discoveries
New features not originally intended are
discovered during the initial design
practice.
These create opportunities for a back and
forth progress between visualisation and
discoveries
It is about shifting between clarifying
design ideas and formulating design
requirements

14. Design Across Disciplines

15. Design Across Disciplines

16. ThankYou!