A project on customer perception towards prajavani and its impact on the sales of prajavani

A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND
ITS IMPACT ON THE SALES OF PRAJAVANI

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AN EMPIRICAL STUDY ON CUSTOMER

PERCEPTION TOWARDS PRAJAVANI AND

ITS IMPACT ON THE SALES OF

PRAJAVANI

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Babasabpatilfreepptmba.com


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Chapter 1 – Introduction

Executive Summary

Newspaper is a publication devoted chiefly to presenting and commenting on

the news. Newspaper provides an excellent means of keeping well informed on

current issues and events. They also play a vital role in shaping the public opinions.

“Deccan Herald” and “Prajavani” are the publications of “The Printers

(Mysore) Pvt. Ltd”. Deccan Herald is a national level daily and Prajavani is a state

level daily.

Newspaper publishing and printing across the world are taking a new shape

these days. The reason being faster information dissemination, increased need for

personalized content; has made newspaper publisher to asses the future trends and

formulate strategies to fulfill the varying requirements of customers/leaders. So a

study was undertaken to analyze reader’s perception towards “Prajavani” in Hubli-

Dharwad cities.

In the present study primary data has been collected from the readers through

personal interview method with the help of questionnaire. Sample size selected was

250, (i.e., from Hubli and Dharwad randomly)

The success of newspaper depends upon the publishers’ effort in satisfying the

reader’s needs, because a satisfied customer brings more customers to the

organization.

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Literature review

Newspaper is a publication devoted chiefly to presenting and commenting on

the news. Newspaper provides an excellent means of keeping well informed on

current issues and events. They also play a vital role in shaping the public opinions.

‘Deccan Herald’ and ‘Prajavani’ are the publication of The Printers (Mysore)

Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state level daily.

It is important for the newspaper firm to know/identify the various factors and

their importance in influencing the choice of newspaper for reading by the public,

firms, institutions, government and others. It is also important for the TPMPT group

to know how the readers perceive different newspapers, how exactly his newspaper is

positioned, and such other factors. So a study has been under taken to analyze,

“Consumers’ opinion towards Kannada daily newspapers; with special reference to

Deccan herald and Prajavani”.

The main objectives of the study are:

1. To analyze the impact of introducing the supplement “METRO” and

additional pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection of

Prajavani.

3. To analyze the reasons why Prajavani is in the second position in the Hubli

and Dharwar region.

In the present study primary data has been collected from the people of Hubli

and Dharwar through personal interview method with the help of questionnaire. For
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the collection of primary data, researcher has personally met 250 respondents.

Collecting primary data from the respondents was a good exposure to researcher. All

the respondents throughout the study are very co-operative. For conducting the

research, respondents have been selected from different segments viz., academicians,

business persons, private sector employees, government employees, housewives,

professionals, etc…

Analysis & interpretation, is completely based on primary data obtained for

the purpose of the study. Analysis & interpretation has basically been done with the

help of simple percentage analysis, bar charts, pie-diagrams, cross tabulation and

other basic statistical tools using the SPSS software. Company wanted analysis to be

simpler and hence researcher has adopted the above simple tools of data analysis &

interpretation.

The important areas of analysis & interpretation in the report are on the

following aspects:-

1. Respondent’s preference for selecting a newspaper with respect to the

number of pages.

2. Respondents ranking with respect to the price structure of Kannada daily

newspapers.

3. Respondents ranking with respect to circulation, relationship and follow up

4. Respondents’ ranking with respect to the coverage of news and its reach.

5. Respondents ranking with respect to language, number of color pages.

6. Respondents ranking with respect to the quality of articles.

7. Respondents ranking with respect to different kind of supplements.

8. Respondents ranking with respect to the delivery time of the newspaper.
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Management Problem

The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing

houses in Karnataka and has made major development in the newspaper industry. It

aims to capture 50% market share across the state. While it has achieved this

objective in southern part of the state, it faces strong and still competition in North

Karnataka from two major competitor publications.

As the company wants to gain the first place in the market share, hence the

company wants to know the causes for being on number two position in the Hubli –

Dharwar region.

Statement of Problem

This particular topic is selected because gaining and maintaining a good

market share of the product of a particular company is an important aspect in building

and maintaining the brand image and brand awareness of the product of the company

for the smooth functioning of an organization. This research proposes to explore the

opinions of consumers for selecting a particular daily Kannada newspaper and its

effects on them. Hence the research problem is “An Empirical Study on Customer

Perception towards Prajavani and Its Impact on the Sales of Prajavani”

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Purpose of the Study

The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing

houses in Karnataka and has made major development in the newspaper industry. It

aims to capture 50% market share across the state. While it has achieved this

objective in southern part of the state, it faces strong and still competition in North

Karnataka from two major competitor publications.

Hence this is a comprehensive study to understand the needs and wants of

consumers and to make necessary changes in the publication to achieve the objective.

Scope of the Study

In the present study primary data has been collected from the people of Hubli

and Dharwar through personal interview method with the help of questionnaire. For

the collection of primary data, researcher has personally met 250 respondents.

Collecting primary data from the respondents was a good exposure. All the

respondents throughout the study are very co-operative. For conducting the research,

respondents have been selected from different segments viz., academicians, business

persons, private sector employees, government employees, housewives, professionals,

etc…

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Limitation of the study

Despite all possible efforts to make the analysis more comprehensive and

scientific, a study of the present kind is bound to have certain limitations; investigator

humbly submits them at this stage. The present study is an empirical work presented

in descriptive manner.

So, no attempt has been made to provide comprehensive conceptual analysis.

The following are some of the important limitations of the study.

1. Time is the limited factor to study this wide and renowned newspaper.

2. Survey work is limited to Hubli and Dharwad cities only so it gives

information and analysis of only those two cities.

3. Personal bias might have occurred due to personal relationship between the

newspaper and respondents at Hubli and Dharwad cities.

4. Since analysis is based on opinions and attitudes, the result at best are near to

truth.

5. The officials did not reveal confidential aspects of the working of the company

as the project was for academic purpose.

6. This report does not contain summary of the annual report as it was not

provided by the company.

Since study is restricted to Hubli and Dharwad cities only; the outcomes of this

study are applicable only to Hubli and Dharwad cities and not for other parts of the

state.
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Objectives of the Study

1. To analyze the impact of introducing the supplement “METRO” and

additional pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection of

Prajavani.

3. To analyze the reasons why Prajavani is in the second position in the Hubli

and Dharwar region.

4. To find the potential customers to the company.

5. To analyze the consumers expectations with respect to the news, sales

promotion and advertisements.

6. To analyze the most significant needs of different segments.

7. To analyze the measures taken by the company to create awareness with

respect to the news provided by Deccan Herald & Prajavani, it’s different kind

of supplements, and also its different brands.

8. To suggest appropriate measures to enhance the sales.

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Chapter – 2

Industry Profile

Introduction to Newspaper Industry – History, Growth & Development

Introduction of Newspaper:

The word ‘NEWS’ refers 4 directions i.e., North, East, West & South. So, it

represents collection of information or news from all over the world or from extreme

corners, collected and edited in a page called ‘Newspaper’.

A Newspaper, in a broad sense, is an unbound publication issued at regular

intervals that seek to inform, analyze, influence and entertain. A newspaper can be

published at various intervals but usually appears weekly or daily. Many newspapers

are available national, state and local of both English & Kannada giving the news and

information to the readers. They provide the consumers with different kind of

advertisements, etc…

Newspaper is a publication devoted chiefly in presenting and commenting on

the news. Newspapers provide excellent means of keeping well informed on current

events. They also play a vital role in shaping the public opinions.

Newspaper can cover more news and in much greater detail than the other

major news media, television, radio and news magazines.

A great variety of information is found in a large daily newspaper. It covers

latest development in all fields like government, politics, sports, science, business and

the arts and other news stories, report crimes, disasters and special events of human

interest.

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In most daily newspapers editorial columns give opinion, comment on

controversial issues. It also covers fashions, health and childcare, comic’s strips,

advice columns, crossword puzzles and other entertainment items.

History of Newspaper in the World

The earliest newspaper were perhaps the handwritten notice in Ancient Rome

called Acta Diura, Ata Senatus and Acta Publia, which were posted to be read

by the public. In the mid – 15 th century the German inventor John Gutenberg

developed movable metal type (movable wooden type was used as early as the

6th century in the Far East); this made possible the eventual development of the

newspaper.

The 1400’s:

It was the beginning of the newspaper press; newsletter or news books were

first published in the 1400’s. These were after called Courants, Occurents or

intelligencers. It was published in Europe’s commercial centers. It contained business

news & news of other public events.

The 1500’s:

In this period newsletters had become news sheets, ‘Nofizie Scritte’ (written

notice) were posted up in public places in Venice. They could be read as payment of a

coin called a gazette.

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The 1600’s:

In generally regarded, the world’s first real Newspaper was the weekly

Frankforter Journal founded in Frankfort Germany in 1615. At the same time in other

countries the first newspaper was published.

 Den Darnske Mercurius - Denmark

 The Weekly News – England

 The Gazette de France – France

 The Gazette de Mexico – Mexico

 The Courant – Netherlands

 The Gazette – Spain

 Ordinary post – Tidende – Sweden

The Liepziger Zeitung was published in Germany 1n 1660. At first a weekly,

it soon became the first daily journal in the world.

The 1700’s:

The Wiener Zeitung is the oldest Newspaper still in existence. It was first

published in Vienna, Austria in 1703. The other countries newspapers published in

that period were.

 Viedomosti - Russia

 Peter the Great – Sweden

 The Daily Count – UK

 The Gaceta de Guatemala – Guatemala

 The Berlingske Tiderde – Denmark

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 Halifax Gazette – Canada

 Christiania Intelligentssedler - Norway

 La Gaceta de Santa Fe – Colambia

 Indian World – India

The Gazette published daily since 1797 at Alexandria in Virginia was the

oldest continuously published daily newspaper in the U.S.

The 1800’s:

In this period newspapers were published from all over the world. They are as

follows:

 Gazette - Australia’s first newspaper

 Za Presa and Ei Telegrapho Mercartil – Argentina

 Daily Telegraph and the Manchester Guardian – UK

 Le Figaro and Le Temps – France

 Frankfurter Zeibing – Germany

 Corriere Della Scera – Italy

 Mainichi Shimban – Japan

By the Mid – 1800, the invention of electric telegraph and introduction of

international cables made speed production of newspaper.

The Times of London – UK

Philadelphia Public ledger – USA

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The 1900’s:

The early 1900’s newspaper chains brought the merges. In USA 70% of all

dailies belongs to chains. Many newspapers modernized their production facilities

increased through installing computerized word processing and layout systems.

Reporters can also write stories on portable computers and then send the stories to the

office via a modem. It is a device that transmits information over telephone items.

Some newspapers also distribute their page by fax machines.

By 2000, newspapers were juggling priorities: fragmentation of news

consumption, fragmentation of advertising investments, the advantages and

disadvantages of being a mass medium, balancing the wants of the marketplace with

the company’s duty to provide the needs of the marketplace, a journalistic backlash

against industry changes, the sheer physicality of ink-on-paper production and

distribution versus digital distribution, increasing profit pressure surrounding the core

print product, and extension of the company’s core brand into other profit centers.

History of Newspaper in India

In India, writing in the shape of newsletters has become quite prevalent during

the Moghul period. Although the manuscript reports were meant exclusively for

official use, yet they were copied sometimes for wide use. In 1550, the Jesuits brought

the first printing press to India. In the beginning only religious books had been

published in Tamil, Malayalam and Portuguese. The first attempt to start a newspaper

was in Calcutta. This newspaper consisted of two sheets only. It specialized in the

exposure of the stories regarding the private lives of the servants of East India

Company. Messink and Road started the next newspaper named as “INDIA

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GAZZETTE”. They were benefited much from the experience of the Hichey. In 1784

another Newspaper named “Calcutta Gazette” was started. Earlier James Auguster

Hichey started “Bengal Gazette” on January 23 rd 1780 at Srirampur. After this, in

1785, Richard Johanseen started the “Madras Courier”. Then in 1783 the newspaper

“Bombay Herald” was started. Generally, first newspaper in India was started by

those English men who had personal grievances against East India Company. Usually

the circulation of these newspapers was very low and did not exceed one hundred or

two hundred copies.

In those days there was neither freedom of press nor any press Laws in India.

The authorities could use censorship of these newspapers; the news printing was not

attractive. Generally, this newspaper printed such things sales forecast intense to the

British residents in India. Some of the old newspapers in India are “Bombay

Samachar” published from Bombay in Gujarathi started in the year 1872. “Times of

India” in English published in Bombay in the year 1838, “Pioneer” in English

published in Calcutta in the year 1868. Of course, compared with the teeming

population of India, the number of newspaper and their circulation was very small;

this was due to the fact that still a great majority of our countrymen are illiterate. In

India literacy percentage is only 29.45 as per the census of 1971. The Times of India

was very oldest English daily. The oldest periodical is “Calcutta review” published

monthly in English from Calcutta in 1944.

The Modern Newspaper

How did the small, one page tabloid of the last century evolve into today’s

voluminous publication, often more than two hundred pages on Sunday? Early

newspapers carried news from outside the local area. That was what the readers of
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Colonial times yearned for, especially news from overseas. There was little need for

advertising in early newspapers. There was practically no need for sports news, the

arts, business, entertainment or comics. Since the newspaper serves the needs and

interest of its community, there was no need for specialized sections in a community’s

early stages. As a community grew from farms, to village, to town and into a city, the

need for more varied information grew as a diverse population emerged. Eventually

the content and frequency of these “non essential” news items increased to the point

where they required a regular segment of the daily or weekly edition. This gave birth

to permanent specialized sections of the modern newspaper.

Kinds of Newspapers

Newspapers are printed on coarse paper called newsprint. There are two major

sizes of newspaper standard and tabloid. A standard – sized newspaper has pages that

measure about 15 by 23 inches (38 by 58 centimeters) the pages of a tabloid are about

half that size. The standard and tabloid sizes are both used in publishing all types of

newspapers. The three main kinds of papers are

1. Daily Newspapers

2. Weekly Newspapers

3. Special interest Newspapers

1. Daily Newspaper: These newspapers print world, national, state and local

news. They also carry editorials, opinion columns, feature articles and

entertainment items. Big-city daily prints many stories on social and political

issues; such as the quality of suburbs has made suburban news important.

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Some metropolitan papers therefore include a section of suburban news

several times a week.

Many dailies are morning papers, others are afternoon papers and still

others publish around the clock. In large cities, many morning papers publish

several editions the first one in early evening and the last one is the early

morning. Similarly, many afternoon papers publish from early morning to late

afternoon. Additional features and more advertising make Sunday newspapers

much larger than weekday editions. Numerous Sunday papers have special

sections on such topics as entertainment, finance and travel, many also include

a Sunday magazine and colored comics.

2. Weekly Newspapers: Weekly newspapers in general serve much smaller

areas than daily papers and publish news of a more personal nature. In small

communities most people know one another and take great interest in the

activities of their friends and neighbors, weddings, births, and deaths or major

news items. A fire, a traffic accidents or a burglary gets front-page coverage.

Weeklies also report news of local business and politics.

3. Special Interest Newspapers: These types of newspapers print news of

concern to particular groups. Many business associations and labor unions

publish newspapers for their members. Newspapers printed in foreign

language serve foreign born residents in big cities. Some newspapers

specialize in printing news about blacks. Many high schools and most colleges

have newspaper of their own.

Should We Believe Every Thing in the Newspaper?
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Is it everything that we read in printing true, accurate and unbiased? Do

newspapers have a responsibility to be objective to their readers? These questions and

more need to be discussed in any treatise about modern newspapers.

Reporters have to rely on others for truth and accuracy, and we should realize

that the source or witness is usually taken at his or her word. When research is called

for, it is the newspaper’s responsibility to find the facts for its readers.

The only place in a newspaper for its opinions and a statement of position

should be the editorial section. These pages provide a forum, which enables the

paper’s editor(s) to express their stand on the various social issues. Every other

article, story and report should be completely objective. However, many people feel

that our newspapers have become politically or ideologically biased. Such terms as

the “liberal eastern press” or the “Republican bent” of rural and suburban newspapers

have been around for years.

The best way to use a newspaper and get as much accuracy out of it as

possible is to vary your news sources. Read two or more different papers,

newsmagazines, and utilize other media for the “total picture”. We should remember

that a newspaper is a commercial business whose first responsibility is to make a

profit for its stockholders. For this reason they may take steps that appeal to their

advertising clients, readership customers, and political benefactors, such as not

stepping on too many toes.

A changing society reflects itself in changing newspaper tastes. Many people

no longer have the time to read long, detailed articles and editorials. They have come

to rely on short news capsules, illustrations, charts and other graphics to provide news

at a glance.
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Present Status of Newspaper Industry

The Media

The media plays a vital role in bringing awareness of Government policies and

programs to people and in motivating them to be active partners in the nation building

endeavor. In the Indian context, a skillful synthesis between traditional and folk forms

of communication on one hand and the modern print and audio– visual media

including satellite communication on the other is being attempted.

Print Media

In 1999, the circulation of the Indian Press was 130,087,493 copies. The total

number of newspapers and periodicals, in 1999 was 46,655. There were 5157 dailies,

337 tri/bi – weeklies, 16872 weeklies, 12796 monthlies, 6240 fortnightly, 3,273

quarterlies, 416 annuals and 1,564 publications with periodicity like bi-monthlies, half

yearly etc. Newspapers were published in as many as 101 languages and dialects

during 1999. The largest numbers of newspapers were published in Hindi – 18903,

followed by English – 6830 and Urdu – 2803. Daily newspapers were brought out in

all principal languages except Kashmiri. Uttar Pradesh alone published 8415

newspapers.

The print media in India consists of 41 centenarians. The Gujarati daily

Bombay Samachar (circulation 1,59,236) published from Bombay is the oldest

existing newspaper not only in India but also in Asia. It was established in 1822. The

first newspaper (weekly) published in India “Bengal Gazette” (also called Hicky’s

Gazette) was in English, 1780 Calcutta. The editor was an Englishman – James

Hicky. Dig Darting (Bengali) was the first language newspaper also from Calcutta

(1818).
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Registrar of newspapers in India (RNI): It was setup in 1956. The RNI allots and

recommends import of printing machinery for newspapers. Every

newspaper/periodical has to be registered with the RNI.

News Agencies:

India has four news agencies – Press Trust of India (PTI), United News of

India (UNI). Samachar Bharathi and Hindustan Samachar.

PTI was set up on August 27, 1947. It took over the Associated Press of India

(API) and Reuters. It started functioning from Feb 1, 1949. It has over 100-news

bureau in the country including computerized offices in the 4 metros. Satellite, data

channels and ticker lines provide the news services at speeds up to 1200 bits per

second (about 1400 words per minute). Bhasha is the Hindi language news service of

the agency.

UNI was registered as a company in 1954 and started news operation on 21 st

March 1961. In 1982 it launched its Hindi news services “UNIVARTA”. It has over

100 bureaus in India and abroad. Other Tele printer services of the news agency

include UNIFIN and UNISTOCK. It has more than 300 journalist and 400 stringers.

Press Information Bureau (PIB), the central agency of the Government of

India, through its network of 8 regional (Mumbai, Chennai, Chandigarh, Calcutta,

Lucknow, Gowhati, Bhopal and Hyderabad) and 33 branch officers, disseminates

information on its policies, programs, decisions and activities. With a countrywide

Tele printer network and airbag facilities, PIB reaches newspaper organizations all

over the country PIB arranges photo coverage of Government activities. PIB is linked
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with 28 of its regional offices over computer. The Bureau also has a PIB window in

the Internet system, which makes information internationally accessible. PIB

distributes press material to over 8,000 newspaper establishments. In order to

facilitate access to information from the Government source at HQ PIB as provided

accreditation to 1087 correspondents and 234 cameramen. Besides, about 133

technicians, 71 editors/media critics have also been granted these professional

facilities.

Press Council of India owes its origin to the recommendations of the First

Press Commission. The press council of India Act, 1965 was enacted and under it the

First Press Council was setup in 1966. This body continued to be in existence till Dec.

1975. The Present Council was setup under the Act 37 of 1978. It is meant to

safeguard the freedom of the press, maintain and improve the standard of newspapers

and news agencies. The council consists of a chairman and 28 other members (of

whom 20 represent the press, 5 MPs, rest of the 3 are nominations from Sahitya

Academy or Bar Council of India or UGC). The present Chairman is Justice K.

Jayachandra Reddy National Press Day: November 16.

Publication division, (set up in Jan. 1941 under from department then called

Foreign Branch of the Bureau of Public Information), a media unit of the Min. of I &

B (Since Dec. 44), provides up-to-date information, a media unit of the Min. of I & B

(Science Dec. 44), provides up-to-date information on all subjects of national

importance through books. So far, it has published 7000 titles.

Films Division was setup in 1948 to revive the production of newsreels and

documentary films. It organizes films and documentary festivals. It holds 8000 title on

documentaries, short films, and animations.
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World’s Largest Daily News Paper

Source: World Press Trends – 1998

Sl.No Newspaper Nation Circulation
1 Yomiuri Shimbun Japan 145,57,000
2 Asahi Shimbun Japan 127,54,000
3 Mainichi shimbum Japan 58,43,000
4 Nihin Keizai Shimbun Japan 46,40,000
5 Chunichi Shimbun Japan 45,58,000
6 Bild Anustri 45,28,000
7 The Sun Britain 37,80,000
8 Reference News China 36,00,000
9 The Mirror /Daily Record Britain 30,09,000
10 People’s Daily China 30,00,000

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Number of newspapers in India-2000

Tri/Bi weeklies

Bimonthlies
Quarterlies
Languages

Fortnights

Monthlies
Weeklies

annuals
Dailies

Total
English 1,21
371 30 881 671 2,734 771 162 6,830
0
Hindi 2,30
125 9608 2878 3180 589 185 33 18903
5
Assamese 15 3 75 38 59 12 10 1 213
Bengali 99 14 594 494 681 458 169 17 2526
Gujarathi 118 11 776 182 492 58 47 14 1698
Kannada 314 6 354 231 589 44 19 4 1561
Kashmiri 0 0 1 0 0 0 0 0 1
Konkani 1 0 3 1 1 1 0 0 7
Malayalam 213 6 174 156 732 57 27 8 1373
Manipuri 14 0 6 5 10 6 3 0 33
Marathi 346 20 1108 189 504 110 41 113 2431
Oriya 71 2 142 83 267 88 23 1 680
Punjabi 107 15 350 89 267 88 23 4 680
Sanskrit 3 0 8 4 16 15 6 0 52
Sindhi 11 0 38 11 35 8 2 0 105
Tamil 352 43 393 227 786 32 22 8 1863
Telugu 151 3 245 187 480 12 12 2 1106
Urdu 519 20 1317 361 506 17 17 3 2803
Bilinguals 73 19 593 334 1148 142 142 34 2679
Multilingual 17 4 103 63 208 67 34 12 508
Others 54 14 83 30 123 49 11 0 364
Total 5,15 12,79 3,27
337 16,872 6,240 1,564 416 46,655
7 6 3

Source: Audit Bureau of Circulation/Jul-Dec – 2001

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The Leading Dailies of India

Newspaper Language Circulation
Times of India English 21,44,842
Dainik Jagaran Hindi 13,78,386
Dainik Bhaskar Hindi 13,76,779
Malayala Manorama Malayalam 12,43,434
Gujarath Samachar Gujarathi 10,09,972
Hindustan Times English 9,69,558
The Hindu English 9,04,654
Mathrubhumi Malayam 8,90,984
Ananda Bazaar Patrika Bengali 8,88,855
Aj Hindi 8,78,516
Punjab Kesari Hindi 8,69,220
Enadu Telugu 8,41,890
Sandesh Gujarathi 7,06,557
Hindustan Hindi 6,59,141
Amar Ujala Hindi 6,39,014
Daily Thanthi Tamil 6,01,524
Nava Bharath Hindi 5,91,831
Daily Sakal Marathi 5,23,813
Navabharat Times Hindi 5,01,496
Dinamalar Tamil 4,91,090

Source: Audit Bureau of Circulation/Jul-Dec – 2001

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Organization Profile - Origin

DREAM OF A VISIONARY

Mr. K N Guruswamy had a dream. The year was 1948. The heady days just

after the nation's independence. Mr. Guruswamy had dedicated his life to truth and

impartiality and he would not rest till his vision took concrete form. The result was

The Printers (Mysore) Private Limited and its publications - Deccan Herald,

Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of

chronicling the joys and sorrows of the people of Karnataka, India and the world.

Over the years, the group has not forgotten what provides value to readers.

Therefore, along with core competency, it satisfies the aesthetic needs of its

readers with innovative layout and design in all its publications. Its well-designed

publications achieve high communication impact by helping the reader cut through all

the information clutter. The Group's strong identity is, therefore, the starting point,

and not the residue, of any effort to win and keep readers.

While cementing its traditional strengths, the Group is also geared to face new

challenges and enhance emotional contact with its readers. As the group believes that

change is the only constant', it treats critical thinking as a dynamic process and keeps

pace with the rapid change in the newspaper and magazine publishing industry.
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CORPORATE PHILOSOPHY

The Printers (Mysore) Private Limited continues to give shape to the founder's

ideals, acting as an instrument of service to the people. Here, everybody shares in the

pursuit of excellence. And today's widening geopolitical compulsions only make the

job more challenging. A band of hardcore professionals bonded together by team

spirit, the people at The Printers (Mysore) Private Limited are passionate about

growth and compassionate about people.

COMPUTERISATION

From manual operations to computerized systems, the Group focuses on

Electronic News Transmission and processing. Hence its facility at Bangalore is

completely computerized, right from front end up to billing. It was the first Indian

publication to provide notebook computers to all its State correspondents. Moreover,

all district correspondents have desktops and modems and are connected over I-Net.

Since November 1989, Hubli has been a facsimile office - the latest in news

publishing the world over.

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The Printers (Mysore) Private Limited was the first Indian publication group

to introduce color in the main issue. Deccan Herald and Prajavani evolved to color in

1987 with color supplements. Today both newspapers have special sections on every

single day of the week and color on all days of the week. Both magazines also offer

high quality color forms for both editorial as well as advertisements.

As Karnataka prepares to be the business nucleus of the 21st century, The

Printers (Mysore) Private Limited is also preparing to keep pace with a sophisticated

expansion and integration programme designed to make each of its publications

reflect the true essence of the new Karnataka. With this objective, the Group is now

focusing on making its publications superior, not just in terms of the reading material

but also in technology and quality.

TECHNOLOGICAL SUPERIORITY

When it started publication in 1948, Deccan Herald was produced on printing

equipment that was comparable to the best in this part of the country at the time.

From stereo rotary machines to linotype composing machines to fully

computerized editing and page production systems and web offset color printing, it

has been striding along the steady path of modernization. The automation extends

today to counting, packaging and strapping of the printed copies rolling out of the

rotary machines. Side by side advances in newspaper concepts, content, design and

layout have helped Deccan Herald keep pace with the rapidly expanding interests of

its readers.

WELFARE
__________________________________________________________________ 26


_____________________________________________________________________
The blueprint for rapid growth is appreciation, excellent infrastructure and a

healthy and safe work environment that ensures job satisfaction. The Group cares for

its people. So it has several comprehensive programmes designed to change attitude

and behaviour and hone strategic decision making and problem solving skills.

Encouragement received from the Group has helped the DHPV Lalitha Kala

Sangha's troupes to win many major awards and shields in cultural contests at the

State level. The Group's sports squads too have fared well in sports meets and

tournaments organized for the media. A unique feature is the counselling service

offered to employees facing crises of diverse kinds.

Redefining excellence

Fifty spectacular years of growth, multi-faceted and on target. Fifty years of

active interaction with Karnataka. Its people, their aspirations, and the history they

have made. Today, the Group is poised to stand tall among the newspaper giants of

the country.

COMMITMENT TO QUALITY - ISO 9002

As the first step towards total quality, the Group changed its quality control

processes from 'reactive' to 'proactive'. And installed a quality system ISO 9001:2000

- model for quality assurance in production, installation and servicing. With this, the

Group has become the first publishing house in the country to receive this prestigious

certification for all its facilities. The functions covered in the quality system include

advertisement, editorial, materials, production and training.

__________________________________________________________________ 27


_____________________________________________________________________
Total Quality Management (TQM):

The Group believes in Total Quality Management (TQM) which is an

effective system of integrating quality improvement efforts so as to provide a product

that ensures customer satisfaction. Every section of the organization is therefore

geared to face challenges. A common vision, a common mission and common goals

bind people together here. Not content with streamlining its day-to-day functioning,

the Group is constantly integrating quality into its corporate strategic planning

process.

Every day Deccan Herald touches the lives of the people of Karnataka. Today

the daily shapes the opinions and directs their actions. Deccan Herald was born 54

years ago when the first edition hit the streets on June 16, 1948. The newspaper was a

reflection of the optimism, and a voice of the aspirations of a newly independent

nation.

Proud of its regional moorings and responsive to global changes, Deccan

Herald is Karnataka's guide to the times we live in. Karnataka and Bangalore hold a

special place in the newspaper's scheme of things, but its coverage of national and

world happenings is equally comprehensive and analytical. Deccan Herald is also the

voice of the poor and the underprivileged. On its agenda is a relentless campaign

against corruption and advocacy of pro-environment economic development.

__________________________________________________________________ 28


_____________________________________________________________________
The very analytical opinion/policy page presents a variety of views on

national, state and international issues. Regular columnists and experts in various

fields place the latest events in perspective. The well-written editorials are known for

their unbiased and informed commentary on events and developments. The

newspaper's human-interest reports and profiles of interesting personalities give the

reader not only news and views, but also the emotions and the drama behind the

happenings. Special sections like Miscellany, On the Beat and Around the City

encapsulate offbeat happenings in a short and snappy manner.

SPECIAL SUPPLEMENTS

To each his own - that is the rationale behind Deccan Herald's multi-faceted

special supplements. Each Sunday morning the reader finds three special color

sections waiting on his doorstep.

SUNDAY HERALD is a supplement published on Sundays with strong thought-

provoking and mainstream concerns, as well as regular features on consumer issues,

green subjects, animal welfare, gardening, bridge, crossword and offbeat travelogues.

The Entertainment section of the Sunday magazine tells the reader about all that's hot

and happening in showbiz.

ARTICULATIONS is devoted to literature and art, with in-depth interviews, quality

fiction and book reviews. Articulations also include debates on education.

__________________________________________________________________ 29


_____________________________________________________________________
ECONOMY AND BUSINESS, published on Monday’s is the weekly round-up of

the country's industry, trade and commerce. Using interview based articles and

features on international developments from foreign publications; it also brings in a

global perspective on money matters. The COMMENT column analyses issues like

policy decisions, mergers, takeovers and other corporate events.

SPECTRUM published on Tuesday’s, carries a wide range of articles on the people

of Karnataka. Profiles of personalities and development stories from the districts are

also included.

SCIENCE AND TECHNOLOGY published on Wednesday’s, carries articles on

science, industry, agriculture, development, health, information technology, ecology

and research & development. Articles are written by experts for the specialist as well

as the lay person.

AVENUES published on Wednesday’s, is a weekly supplement that focuses on

careers, personnel and corporate management issues. In-depth features on aspects of

human resource development and organizational behaviour by management veterans

are the section's highlights. Also included here are appointment advertisements.

SPORTSCENE published on Thursday’s, reviews and previews the sporting action

of the week past and the week ahead. It covers sports personalities, keeps track of

developments in sports and profiles regional talent. The supplement unravels

controversies and at regular intervals brings to light malpractices and corruption in the

sporting arena. Sportscene also has the OPINION column which comments on sports

__________________________________________________________________ 30


_____________________________________________________________________
related issues. The RESPONSE section gives readers an opportunity to express their

opinions on sports matters.

METROLIFE Your bond with Bangalore was started on November 28, 2002. This

eight page tabloid size supplement captures the happenings in and around Bangalore

and contains lively articles on civic issues in the city, eating out, weekend getaways

around Bangalore, shopping, fashion, real estate and crime file.

LIVING published on Friday’s, concentrates on the home and family with a look at

contemporary life and forays into the realms of nostalgia. It features changes in

lifestyle, dress codes, home decor, gardening, child rearing, relationships, attitudes,

table manners and home remedies.

OPEN SESAME published on Friday’s is a fun-filled eight page tabloid for kids

packed with some of the best children's writing from India, do-it-yourself columns,

nature notes, riddles, serial stories that are specially commissioned, everyday science,

reflections of school teachers and the occasional comic strip. And of course the

reader-friendly page of letters from the young readers responding to the messages and

queries of Sesame Seed, the section's mascot.

THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald launched its Internet

edition. Today Deccan Herald reaches out to the world and it’s innovative and easy to

navigate web site is a big hit with netizens.

ZONED EDITIONS
__________________________________________________________________ 31


_____________________________________________________________________
Deccan Herald's several zoned editions serve to cover local news in greater

detail and to highlight the developments in these areas, thus being in touch with

readers in every region of Karnataka.

HUBLI PRINTING

Karnataka, the land of culture, also happens to be the land of distances. With

the increase in technological sophistication, The Printers (Mysore) Private Limited

has found a solution to this problem. The facsimile edition of Deccan Herald and

Prajavani was launched on November 1, 1989. Edited in Bangalore, the news is sent

through high speed telecommunication lines to Hubli-Dharwad where the paper is

printed and distributed.

By using the cutting-edge of technology, like total digital workflow, to its

advantage, The Printers (Mysore) Private Limited has made sure that its publications

reach readers in this region on time. The Group challenged basic assumptions like the

problem of distance and came up with specific strategies to tap resources using

technology as a tool. Three 64 KB lines enable quick transmission of data. Offset

printers like News line 45 and Coroset which run on state-of-the-art technology can

print up to 40,000 copies per hour. As a result, circulation has increased and the

Group is constantly expanding its market in this region. Readers in the districts of

Dharwad, Karwar, Shimoga, Davangere, Bijapur, Bellary and Belgaum welcome the

day with Deccan Herald and Prajavani.

HYDERABAD-KARNATAKA EDITION

__________________________________________________________________ 32


_____________________________________________________________________
In addition to Bangalore and Hubli printing, Deccan Herald and Prajavani

started printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15,

1999 to facilitate the readers of the northern Karnataka districts of Gulbarga, Bidar

and Raichur getting their papers well in time. The printing was shifted to Gulbarga on

March 11, 2001

MANGALORE EDITION

To serve the interests of the readers in coastal Karnataka and to ensure that

they get their favorite newspaper at the crack of dawn, the Group set up a printing

plant at Mangalore and started printing a separate edition on August 25, 2000. The

number of editions, districts served and copies printed from these centres are as

follows

Belur Plant

Four editions; Serves districts of Bellary, Koppal, Raichur, Bijapur (part),

Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag and

Dharwad

Mangalore Plant

__________________________________________________________________ 33


_____________________________________________________________________
Two editions serve the districts of Chikmagalur, Shimoga (part), Kodagu,

Udupi and Dakshina Kannada besides Kasargod

Gulbarga Plant

Two editions serve the districts of Raichur, Bidar, Bijapur (part) and Gulbarga

Subscription rates of Deccan Herald

Deccan Herald
Weekday Price (in Rupees per copy)
Monday 3.00
Tuesday 3.00
Wednesday 3.00
Thursday 3.00
Friday 3.00
Saturday 3.00
Sunday 4.50

Subscription rates of Prajavani

Prajavani
Weekday Price (in Rupees Per copy)
Monday 2.50
Tuesday 2.50
__________________________________________________________________ 34


_____________________________________________________________________
Wednesday 2.50
Thursday 2.50
Friday 3.00
Saturday 2.50
Sunday 3.00

Their other publications are Sudha and Mayura. Sudha is a weekly edition and

Mayura is a monthly edition. Both these editions have strong presence in UK, USA,

and Australia. Their prices are as follows:

Sudha Mayura (Monthly)

Price (in Rupees per copy) Price (in Rupees per copy)

10.00 7.00

Organization Chart

CM 2
JMD Directors

VP
AGM Prod Materials Fin Edi

__________________________________________________________________ 35


_____________________________________________________________________
Advertising Circulation Personnel
AGM AGM
DGM
Deccan 2 DGM (Bangalore,
Herald Mysore, Mangalore,
Bangalore rural)

1 AGM (Hubli, Electronics Systems DH PV
Davengere,
Gulbarga)

Sampling plan of the study

Disstratified proportionate random sampling method has been adopted for this

study. The total sample size of 250 respondents has been selected randomly from

Hubli and Dharwad cities as per the convenience of the researcher. All these

respondents have been personally met by the researcher for collecting primary data.

• Population: - Kannada newspaper readers from Hubli-Dharwad region.

• Sample frame: -

__________________________________________________________________ 36


_____________________________________________________________________
• Sample size: - 250

• Sample unit: -

Research design

The research design selected for this research is descriptive research design.

Descriptive research design is the one that simply describes something such

demographic characteristics of consumers who use/sell the product/service. The

descriptive study is typical concerned with determining frequency with which

something occurs or how variables vary together.

Data collection methods

1. Literature survey: In this method I went through the documents & files

given to me by the company.

2. Observational method: I carried out this method to get the first hand

information. I observed what is carried out in the company and the

respondent’s attitude towards the product.

__________________________________________________________________ 37


_____________________________________________________________________
3. Individual interviews: This is a time consuming method. I personally met

individual respondent & interacted with them about their opinion towards

Prajavani. This gave me a clear overview of their attitude towards the

product (Prajavani).

4. Questionnaire: This is a structured method where set of questions are listed

& the respondents are asked to fill in the questionnaire. I prepared a

questionnaire with reference to the Assistant General Manager, Mr.

Shriramakrishna. It includes 25 descriptive questions, which brings out the

respondents opinion towards Prajavani. It also tests the level of knowledge &

awareness of the company’s products. It also highlights their expectations

from the company.

Swot Analysis

Strengths

1. Superior product quality.

2. Research and development backup.

3. Brand loyalty.

4. Company has strong national presence.
__________________________________________________________________ 38


_____________________________________________________________________
5. Excellent administration.

Weaknesses

1. The management lacks the skills of attracting consumers and bringing

awareness of the products of the company by providing better

communication channels.

Opportunities

1. Company has got strong infrastructure, financial backup.

2. Whenever needed company has to open up to prove its presence.

3. It aims to capture 50% market share across the state.

Threats

1. It faces strong and still competition in North Karnataka from two major

competitor publications.

Chapter – 3

Analysis & Interpretation of the Study

The following results were obtained after conducting the survey which will be

explained with the help of graphs and charts.

__________________________________________________________________ 39


_____________________________________________________________________
Table 1:-

Age of respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid below 16 2 .8 .8 .8
16 to 25 84 33.6 33.6 34.4
26 to 35 68 27.2 27.2 61.6
36 to 45 47 18.8 18.8 80.4
46 & above 49 19.6 19.6 100.0
Total 250 100.0 100.0

40

30

20

10
Percent

0
below 16 16 to 25 26 to 35 36 to 45 46 & above

Interpretation:-

__________________________________________________________________ 40


_____________________________________________________________________
The above table and graph shows the age category of the respondents. Data

was collected from all different age categories ranging from below 16 years to 46 and

above age groups. 0.8% of the respondents belonged to age group of below 16 years,

33.6% of the respondents belonged to the age group between 16 to 25 years, 27.2% of

the respondents belonged to the age group between 26 to 35 years and 38.4% of the

respondents belonged to the age group between 36 to 45 and 46 & above each.

Table 2:-

Gender of respondent

Cumulative
Valid male 108 43.2 43.2 43.2
female 142 56.8 56.8 100.0
Total 250 100.0 100.0

60

50

40

30

20

10
Percent

0
male female

Interpretation:-

__________________________________________________________________ 41


_____________________________________________________________________
The above table and graph shows the gender category of the respondents. It is

observed from the survey that 45% of the respondents were male and 55% of the

respondents were females.

Table 3:-

Qualification of respondent

Cumulative
Valid below sslc 9 3.6 3.6 3.6
ssls to puc 45 18.0 18.0 21.6
graduate 136 54.4 54.4 76.0
PG 34 13.6 13.6 89.6
others 26 10.4 10.4 100.0
Total 250 100.0 100.0

60

50

40

30

20

10
Percent

0
below sslc ssls to puc graduate PG others

Interpretation:-

__________________________________________________________________ 42


_____________________________________________________________________
The above table shows the educational qualification of the respondents. 3.6%

of the sample falls under below SSLC category, 18% of sample were between SSLC

& PUC, 54.4% were graduates, 13.6% were PG’s, 10.4% were qualified with other

courses.

Table 4:-

Occupation

Cumulative
Valid govt emp 36 14.4 14.4 14.4
buz man 9 3.6 3.6 18.0
academician 19 7.6 7.6 25.6
student 76 30.4 30.4 56.0
housewife 6 2.4 2.4 58.4
professional 59 23.6 23.6 82.0
pri sec emp 39 15.6 15.6 97.6
others 6 2.4 2.4 100.0
Total 250 100.0 100.0

40

30

20

10
Percent

0
govt emp academician housew if e pri sec emp
buz man student prof essional others

Interpretation:-

__________________________________________________________________ 43


_____________________________________________________________________
The above table shows the occupation of the respondents. 14.4% were

government employees, 3.6% were business men, 7.6% were academicians, 30.4%

were students, 2.4% were housewives, 23.6% were professionals, 15.6% were private

sector employees, and 2.4% belonged to other occupations.

Table 5:-

Monthly income

Cumulative
Valid les 3000 55 22.0 22.0 22.0
3000 to 10000 152 60.8 60.8 82.8
10001 to 15000 19 7.6 7.6 90.4
above 15000 24 9.6 9.6 100.0
Total 250 100.0 100.0

70

60

50

40

30

20

10
Percent

0
les 3000 3000 to 10000 10001 to 15000 above 15000

Interpretation:-

__________________________________________________________________ 44


_____________________________________________________________________
The above table shows the monthly income of the respondents. Around 22%

of the respondents receive salary less than Rs 3000, 60% of the respondents receive

salary between 3000 to 10000, 7.6% of the respondents receive salary between 10001

to 15000 and 9.6% of the respondents receive salary above 15000.

Table 6:-

Expected time of Delivery of newspaper

Cumulative
Valid 5am to 6am 32 12.8 12.8 12.8
6am to 6.30am 80 32.0 32.0 44.8
6.30am to 7am 72 28.8 28.8 73.6
7am to 7.30am 66 26.4 26.4 100.0
Total 250 100.0 100.0

40

30

20

10
Percent

0
5am to 6am 6am to 6.30am 6.30am to 7am 7am to 7.30am

Interpretation:-

The above table and graph shows the expected time of delivery of news paper

to the respondents. The ranking for the expected timing of delivery of news paper is

as follows; around 12.8% of the respondents ranked the timing between 5am to 6am,

32% of the respondents ranked the timing between 6am to 6.30am, 28.8% of the
__________________________________________________________________ 45


_____________________________________________________________________
respondents ranked the timing between 6.30am to 7am, and 26.4% of the respondents

ranked the timing between 7am to 7.30am.

Table 7:-

Sl. No Newspaper No. of respondents Percent
1 Samyukta Karnatak 125 50%
2 Vijay karnatak 94 37.6%
3 Prajavani 45 18%
4 Udayvani 0 0
5 Kannada Prabha 2 0.8%
6 Deccan Herald 59 23.6%
7 The Times of India 27 10.8%
8 The Hindu 2 0.8%
9 Indian Express 9 3.6%
10 Vijay Times 23 9.2%

60

50

40

30

20

10

0
sk vk pv uv kp dh toi th ie vt

percentage of subscription of newspapers

Interpretation:-

The above table and graph shows the subscription of different newspapers.

About 50% of the respondents subscribe for Samyukta Karnatak, 37.6% subscribe for

Vijay Karnatak, 18% subscribe for Prajavani, 0.8% subscribe for Kannada Prabha,

23.6% subscribe for Deccan Herald, 10.8% subscribe for The Times of India, 0.8%

__________________________________________________________________ 46


_____________________________________________________________________
subscribe for The Hindu, 3.6% subscribe for Indian Express & 9.2% subscribe for

Vijay Times.

Table 8:-

Sl. No Newspaper No. of respondents
1 Deccan Herald 18
2 The Times of India 1
3 The Hindu 2
4 Vijay Times 11

subscription of newspapers

20
18
16
14
12
10
8
6
4
2
0
dh toi th vt

Interpretation:-

The above table shows the frequency of subscription of other language

newspapers by Prajavani readers. Around 18 readers of Prajavani subscribed Deccan

Herald, 1 reader subscribes for The Times of India, 2 readers subscribe for The Hindu

and 11 subscribed for Vijay Times.

__________________________________________________________________ 47


_____________________________________________________________________

Table 9:-

PV*Subscription period of newspaper Crosstabulation

Count
Subscription period of newspaper
lesthn6mnths 6mnths to 1 yr 1 to 5 yrs 5 yrs & above Total
Q11PV 1 3 6 12 24 45
Total 3 6 12 24 45

30

20

Subscription period
10
lesthn6mnths

6mnths to 1 yr
Count

1 to 5 yrs

0 5 yrs & above
1

Interpretation:-

The above table shows the subscription period of Prajavani. The following

table shows the subscription period of Prajavani. Total number of Prajavani

subscribers is around 45. 6.6% respondents subscription period is less than 6 months,

13.3% respondents subscription period is between 6 months to 1 year, 26.6%

respondents subscription period is between 1 year to 5 years and around 53.3%

respondent’s subscription period is above 5 years.

__________________________________________________________________ 48


_____________________________________________________________________

Table 10:-

The following table shows the ranking given by respondents of different age

groups to the Kannada daily newspapers.

Ranks for Samyukta Karnatak

Count
SK RANKS
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Total
Age of below 16 2 2
respondent 16 to 25 32 35 15 1 1 84
26 to 35 38 23 7 68
36 to 45 28 9 7 2 1 47
46 & above 25 16 7 1 49
Total 125 83 36 3 3 250

40

30

20

Rank 1

Rank 2
10
Rank 3
Count

Rank 4

0 Rank 5

Ranks for Prajavani

Count
PV RANKS
Age of below 16 2 2
respondent 16 to 25 9 22 42 8 3 84
26 to 35 13 29 20 5 1 68
36 to 45 6 14 22 5 47
46 & above 11 22 12 4 49
Total 39 87 98 22 4 250

__________________________________________________________________ 49


_____________________________________________________________________
50

40

30

20
Rank 1

Rank 2

10 Rank 3

Rank 4

0 Rank 5

Ranks for Vijay Karnatak

Count
VK RANKS
Age of below 16 2 2
respondent 16 to 25 42 25 12 3 2 84
26 to 35 16 14 34 1 3 68
36 to 45 13 20 11 1 2 47
46 & above 12 10 21 4 2 49
Total 83 71 78 9 9 250

50

40

30

20
Rank 1

Rank 2

10 Rank 3

Rank 4

0 Rank 5

__________________________________________________________________ 50


_____________________________________________________________________

Table 11:-

The following table shows the ranking given by respondents to different

criteria while selecting a newspaper. Ranking was given from 1 to 5.

Important

Important
Average

Important
Important
Very

Less

Not
Particulars

No. of pages 14.8% 9.6% 9.2% 22.4% 44%
Price 21.6% 18.4% 25.2% 17.2% 17.6%
Quality of printing 29.6% 30.6% 23.6% 13.2% 3.6%
Quality of news items 79.6% 10% 2.8% 3.6% 4%
Quality of paper used 22.4% 36.8% 24% 14% 2.8%
Quality of articles 53.6% 22.4% 13.2% 5.2% 5.6%
Language 51.2% 28.4% 13.6% 5.2% 1.6%
Coverage & reach 19.2% 18.4% 29.6% 24.8% 8%
Local news 47.6% 22.4% 18.8% 7.2% 4%
Advertisements 9.2% 10% 17.6% 36% 27.2%
Different kind of supplements 14% 12% 12.8% 38.4% 22.8%
Delivery time 49.6% 20% 14.8% 10.8% 4.8%
No. of colour pages 5.6% 13.2% 10.8% 13.6% 56.8%

90
80
70
60
50
40
30
20
10
0
s
e

h
y

e
ty

s
y
s

s

e
ty

ts
ad
ic

ac
qt

ag

pg
qt
ge

ew

im
rq

sq

en
pr

re
t

gu
s
pa

yt
pr

lor
n
pe

lem
nw

tcl

al
lan

er

co
of

pa

ar

loc

pp

liv
No

de
su

very important important average less important not important

__________________________________________________________________ 51


_____________________________________________________________________

Table 12:-

Respondents satisfaction with price structure

Cumulative
Valid yes 220 88.0 88.0 88.0
no 30 12.0 12.0 100.0
Total 250 100.0 100.0

Respondents satisfaction with price structure
100

80

60

40

20
Percent

0
yes no

Interpretation:-

The above table and graph shows the respondents satisfaction level with the

price structure of Kannada daily newspapers. 88% of the respondents are satisfied

with the price of the Kannada daily newspapers while the remaining 12% are not.

__________________________________________________________________ 52


_____________________________________________________________________

Table 13:-

Opinion about info in published insupplements

Cumulative
Valid yes 121 48.4 48.4 48.4
no 129 51.6 51.6 100.0
Total 250 100.0 100.0

60

50

40

30

20

10
Percent

0
yes no


Interpretation:-

The above table and graph shows the respondents satisfaction level with the

information published in Kannada daily newspapers. 48.4% of the respondents are

satisfied with the information published in Kannada daily newspapers while the

remaining 51.6% are not.

__________________________________________________________________ 53

A project on customer perception towards prajavani and its impact on the sales of prajavani

A project on customer perception towards prajavani and its impact on the sales of prajavani

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