9. The New World Order
⢠People hate being
marketed to
⢠People can increasingly
avoid marketing messages
(new technologies)
⢠People can research your
product or service
without contacting you
⢠The buyer is in control
Thursday, November 15, 2012
10. Gary Vaynerchuk
âMarketing
just got
hard.â
Inbound 2012, Boston
Thursday, November 15, 2012
20. Inbound marketing in a nutshell
1. Get found online
3. Analyze & 2. Convert visitors
Improve & leads
Thursday, November 15, 2012
21. 1. Get Found Online
⢠Keyword
Research
⢠Persona
Development
⢠Website
⢠SEO
⢠Blogging
⢠Social Media
Thursday, November 15, 2012
22. 1. Get Found Online
⢠Keyword
Research
⢠Persona
Development
⢠Website
⢠SEO
⢠Blogging
⢠Social Media
Thursday, November 15, 2012
23. Persona
Development
⢠Beyond
demographics
⢠Their goals,
desires, and
limitations
⢠Identify their
content needs
Thursday, November 15, 2012
24. Website
⢠Easy to Navigate
⢠Professional
Appearance
⢠Mobile Ready
⢠Search Engine
Friendly
⢠Easy to Update
Thursday, November 15, 2012
27. Blogging
âNo matter what,
the very ďŹrst piece
of social media real
estate I'd start with
is a blog.â
-Chris Brogan
Author of âTrust Agentsâ
Thursday, November 15, 2012
28. Social Media
âContent is ďŹre.
Social media is
gasoline. â
-Jay Baer
Co-Author, The Now Revolution
Thursday, November 15, 2012
29. Social Media
âContent is ďŹre.
Social media is
gasoline. â
-Jay Baer
Co-Author, The Now Revolution
Thursday, November 15, 2012
30. Social Media
âContent is ďŹre.
Social media is
gasoline. â
-Jay Baer
Co-Author, The Now Revolution
Thursday, November 15, 2012
31. Inbound marketing in a nutshell
1. Get found online
3. Analyze & 2. Convert visitors
Improve & leads
Thursday, November 15, 2012
32. What Does Costco
Have in Common with
Inbound Marketing?
Thursday, November 15, 2012
33. 2. Convert Visitors & Leads
⢠Offers
⢠Calls to Action
⢠Landing Pages
⢠Segment Leads
⢠Lead Nurturing
Thursday, November 15, 2012
34. 2. Convert Visitors & Leads
⢠Offers
⢠Calls to Action
⢠Landing Pages
⢠Segment Leads
⢠Lead Nurturing
Thursday, November 15, 2012