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WORDPRESS & STARTUPS
@SocialMediaSass #WCMIA
Karla Campos
@SocialMediaSass
Mom entrepreneur featured on Entrepreneur.com
Winner of the small business influencer award 2013
Lover of tech ed. Founder SocialTech Live, formerly
Florida Social Con – Social Media Conference. I am
an advocate for the importance of marketing and
community development in successful startups. I
design websites for my own business ventures.
#WCMIA
ContestTime!
Tweet a fun photo w/Scooby Doo to
#WCMIA & @SocialMediaSass
One winner w/ best photo gets two tickets
to the SocialTech Live Conference
happening July 16 &17 at FIU. 1 second
place gets a multi port car charger from
our friends at SuperiorAutomotive. 4
runners up get a fun USB bracelet or stylus
laser pointer.
Startups…like jumping off a cliff
and building a plane on the way down
@SocialMediaSass #WCMIA
What is a Startup?
A Startup is a company in the early stages of operation.
Startups are designed to grow fast (Scalability).They
have a product/service they can sell to a large market.
@SocialMediaSass #WCMIA
StartupTerminology
MVP – MinimumViable Product: A product which has
just enough features to gather validated learning about
the product.
Scalability – capability of a system to handle a growing
amount of work.
Some More StartupTerms
@SocialMediaSass #WCMIA
My Startup Story
The idea: I’m building
a better Craigslist!
Sounds great right?
Wrong : P
Gig Logo is born.
@SocialMediaSass #WCMIA
I WantTo Be Like Craig @craignewmark
@SocialMediaSass #WCMIA
Joomla What?
@SocialMediaSass #WCMIA
See a need, Fill a need. <- Startup culture manifesto.
Agree?
@SocialMediaSass #WCMIA
Pivot Time
Back to our startup terminology lesson 
Pivot - The act of a startup quickly changing
direction with its business strategy
Gig Logo, from classifieds hopeful on Joomla to
guest blogging platform on WordPress
@SocialMediaSass #WCMIA
WordPress
@SocialMediaSass #WCMIA
Businesses OnWordPress
@SocialMediaSass #WCMIA
WordPress
Features
User generated content through
multisite and plugins such as guest
posts.
WooCommerce – online shop
BuddyPress – online community/
social network
@SocialMediaSass #WCMIA
Why WordPress For Startups?
I useWordPress for startup ideas all the time. Depending on
the job, it's the easiest and time proven solution. We've used
it for applications that didn't need to be custom, and
definitely a lot of times for marketing purposes.
~Adam Leonard, Developer
@SocialMediaSass #WCMIA
Groupon Started On WordPress
LiveNinjaWordPress Startup Success
@SocialMediaSass #WCMIA
Some WordPress Plugins Used By LiveNinja
@SocialMediaSass #WCMIA
• Advanced Custom Fields
• Gravity Forms
• BuddyPress (first build)
What AboutWordPress Security Concerns?
@SocialMediaSass #WCMIA
We didn’t encounter any big security issues usingWordPress
for LiveNinja. Security concerns with LiveNinja were resolved
quickly using articles by Mark JaquithWordPress developer.
~Emilio, LiveNinja
Contact LiveNinja
@SocialMediaSass #WCMIA
Twitter: @LiveNinjaDotCom
EveryWednesday it’s #WaffleWednesday at LiveNinja
(Tell them I sent you).
120 NW 25th Street, Loft 301 Miami, FL 33127
WordPress Pirate
and I at LiveNinja
HQ for
#WaffleWednesday
@SocialMediaSass #WCMIA
Should A Startup Be An App?
@SocialMediaSass #WCMIA
If you have been paying attention, you know the answer is
NO.
If your company is not an app, an app can be helpful in
marketing and customer acquisition.
Impress investors with a working app.
Who Isn’t On MobileThese Days?
@SocialMediaSass #WCMIA
AppPresser – WordPressTo IOS/Android App
@SocialMediaSass #WCMIA
AppPresser Compared to Other “Easy” App
Builders.
@SocialMediaSass #WCMIA
AppPresser
@SocialMediaSass #WCMIA
According to Brian Messenlehner ofWebDev Studios andAppPresser, it is possible
to build an Uber like app using AppPresser and BuddyPress.This will need some
customization of course.
• Did you know that at first the Facebook app, was a hybrid app?They are now a
native app.
Hybrid App – Software that is created using more than one software methods.
AppPresser is a Hybrid app solution built on top ofWordPress & an open source
framework called Phonegap.
Why AreYou Still Here? Shouldn’tYou Be
Working OnYour WordPress Startup Idea?
@SocialMediaSass #WCMIA
Maybe you want some free businessWordPress themes to
get started?
And yes of course they are responsive.
100 Free ResponsiveWordPress business themes
Take A Picture W/ Me
Take a picture with me and tweet it to @SocialMediaSass &
#WCMIA , it feeds my family! <-Yes, I went there :P
Fin
@SocialMediaSass #WCMIA
If you need Startup and WordPress consulting talk to David
Bissett (WordCamp Organizer).
In loving memory of Jackie Jimenez
Hope to see you at SocialTech Live!

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WordPress & Startups: Leverage a Powerful Platform for Your New Venture

  • 2. Karla Campos @SocialMediaSass Mom entrepreneur featured on Entrepreneur.com Winner of the small business influencer award 2013 Lover of tech ed. Founder SocialTech Live, formerly Florida Social Con – Social Media Conference. I am an advocate for the importance of marketing and community development in successful startups. I design websites for my own business ventures. #WCMIA
  • 3. ContestTime! Tweet a fun photo w/Scooby Doo to #WCMIA & @SocialMediaSass One winner w/ best photo gets two tickets to the SocialTech Live Conference happening July 16 &17 at FIU. 1 second place gets a multi port car charger from our friends at SuperiorAutomotive. 4 runners up get a fun USB bracelet or stylus laser pointer.
  • 4. Startups…like jumping off a cliff and building a plane on the way down @SocialMediaSass #WCMIA
  • 5. What is a Startup? A Startup is a company in the early stages of operation. Startups are designed to grow fast (Scalability).They have a product/service they can sell to a large market. @SocialMediaSass #WCMIA
  • 6. StartupTerminology MVP – MinimumViable Product: A product which has just enough features to gather validated learning about the product. Scalability – capability of a system to handle a growing amount of work. Some More StartupTerms @SocialMediaSass #WCMIA
  • 7. My Startup Story The idea: I’m building a better Craigslist! Sounds great right? Wrong : P Gig Logo is born. @SocialMediaSass #WCMIA
  • 8. I WantTo Be Like Craig @craignewmark @SocialMediaSass #WCMIA
  • 10. See a need, Fill a need. <- Startup culture manifesto. Agree? @SocialMediaSass #WCMIA
  • 11. Pivot Time Back to our startup terminology lesson  Pivot - The act of a startup quickly changing direction with its business strategy Gig Logo, from classifieds hopeful on Joomla to guest blogging platform on WordPress @SocialMediaSass #WCMIA
  • 14. WordPress Features User generated content through multisite and plugins such as guest posts. WooCommerce – online shop BuddyPress – online community/ social network @SocialMediaSass #WCMIA
  • 15. Why WordPress For Startups? I useWordPress for startup ideas all the time. Depending on the job, it's the easiest and time proven solution. We've used it for applications that didn't need to be custom, and definitely a lot of times for marketing purposes. ~Adam Leonard, Developer @SocialMediaSass #WCMIA
  • 16. Groupon Started On WordPress
  • 18. Some WordPress Plugins Used By LiveNinja @SocialMediaSass #WCMIA • Advanced Custom Fields • Gravity Forms • BuddyPress (first build)
  • 19. What AboutWordPress Security Concerns? @SocialMediaSass #WCMIA We didn’t encounter any big security issues usingWordPress for LiveNinja. Security concerns with LiveNinja were resolved quickly using articles by Mark JaquithWordPress developer. ~Emilio, LiveNinja
  • 20. Contact LiveNinja @SocialMediaSass #WCMIA Twitter: @LiveNinjaDotCom EveryWednesday it’s #WaffleWednesday at LiveNinja (Tell them I sent you). 120 NW 25th Street, Loft 301 Miami, FL 33127
  • 21. WordPress Pirate and I at LiveNinja HQ for #WaffleWednesday @SocialMediaSass #WCMIA
  • 22. Should A Startup Be An App? @SocialMediaSass #WCMIA If you have been paying attention, you know the answer is NO. If your company is not an app, an app can be helpful in marketing and customer acquisition. Impress investors with a working app.
  • 23. Who Isn’t On MobileThese Days? @SocialMediaSass #WCMIA
  • 24. AppPresser – WordPressTo IOS/Android App @SocialMediaSass #WCMIA
  • 25. AppPresser Compared to Other “Easy” App Builders. @SocialMediaSass #WCMIA
  • 26. AppPresser @SocialMediaSass #WCMIA According to Brian Messenlehner ofWebDev Studios andAppPresser, it is possible to build an Uber like app using AppPresser and BuddyPress.This will need some customization of course. • Did you know that at first the Facebook app, was a hybrid app?They are now a native app. Hybrid App – Software that is created using more than one software methods. AppPresser is a Hybrid app solution built on top ofWordPress & an open source framework called Phonegap.
  • 27. Why AreYou Still Here? Shouldn’tYou Be Working OnYour WordPress Startup Idea? @SocialMediaSass #WCMIA Maybe you want some free businessWordPress themes to get started? And yes of course they are responsive. 100 Free ResponsiveWordPress business themes
  • 28. Take A Picture W/ Me Take a picture with me and tweet it to @SocialMediaSass & #WCMIA , it feeds my family! <-Yes, I went there :P
  • 29. Fin @SocialMediaSass #WCMIA If you need Startup and WordPress consulting talk to David Bissett (WordCamp Organizer). In loving memory of Jackie Jimenez Hope to see you at SocialTech Live!