2. Reddin’s 3-D theory
• The Three-Dimensional Grid or 3-D theory is developed by
Professor Bill Reddin. Bill Reddin is best known for the 3-D
theory, who introduced the concept of “situational
demands” which talks about the way in which the leader must
behave to be most effective.
3. Reddin’s three dimensions or (3D theory):
Three-dimensional axes represent the
1. task-orientation
2. relationship orientation
3. effectiveness
4. Task Orientation:
• The extent to which a manager directs his or her subordinates’
efforts towards goal attainment.
• Characterized by planning, organizing and controlling.
5. Relationships Orientation:
• The extent to which a manager has personal job relationships.
• Characterized by mutual trust, respect for subordinate’s ideas
and consideration for their feelings.
6. Effectiveness
• The effectiveness means to know what the result was when one
used a particular leadership style in a particular situation.
• Reddin recognized that it was a manager’s effectiveness as key
to an organization’s success.
7. Four styles that a manager adopts.
1. The Separated Manager is the one who is engaged in
correcting deviations. He is the person who formulates the
rules and policies and imposes these on others.
2. The Related Manager is the one who likes to work with
others and see an organization as a social system where
everyone works together. He does not worry about the time
and accepts others as they are and do not try to change them.
8. Cont.……
3. The Dedicated Manager is the one who is task oriented and is
only concerned with the production. He does not like to mix
up with the subordinates and cannot work without power and
responsibility.
4. The Integrated Manager is the one who mixes up with the
subordinates and facilitate two way communication. His major
emphasis is on building a strong teamwork and effective
communication network.
9. Reddin believed that the way leader behaves in
a certain situation may not be appropriate in
some other situations, and this led to the
evolution of the 3-D leadership model or
theory.