There’s no doubt that corporates and entrepreneurs have different risk appetites, and different ways of resourcing innovation. Corporates and entrepreneurs often speak a different language, and each brings different strengths to the table. I’ve spent more than 10 years working at a senior level on major innovation projects with Australia’s largest companies, including NAB, BHP and KPMG. I also provide innovation advice to numerous start ups and SME’s. The interesting thing is that I see the same innovation mistakes made in businesses of all shapes and sizes, and the same key ingredients for translating ideas into results. Hungry for more? For Innovation Recipe guides and cheat sheets, or to buy the book: www.zumbara.com.au/the-innovation-recipe.html2

1. Corporates & entrepreneurs
Apples & oranges, or a fresh approach to innovation?
Food for thought from Jenny Vandyke, author of The Innovation Recipe
Different risk
appetite
Different
resources
Different
strengths
Same
innovation
mistakes
Same key
ingredients
There’s no doubt that corporates and
entrepreneurs have different risk appetites,
and different ways of resourcing innovation.
Corporates and entrepreneurs often speak a
different language, and each brings different
strengths to the table.
I’ve spent more than 10 years working at a
senior level on major innovation projects
with Australia’s largest companies, including
NAB, BHP and KPMG. I also provide
innovation advice to numerous start ups and
SME’s.
The interesting thing is that I see the same
innovation mistakes made in businesses of all
shapes and sizes, and the same key
ingredients for translating ideas into results.
Most CEO’s believe that the next big disruption to hit
their business is likely to come from outside their industry
If you’re only looking for
innovation inside your
organisation, you could
end up with egg on your face
Amazon Disrupted the publishing industry and the retail industry
Apple Disrupted sectors including music, mobile phones and photography
Twitter Disrupted media companies, and unpopular governments
Uber Disrupting the taxi industry
DISRUPTING OUTSIDE THEIR INDUSTRY
Identify emerging trends
Ideas for innovations
New ways to implement your ideas
New products & markets
Recruit fresh talent
Test out your ideas
Identify investment opportunities
Find new clients
Enterprise solutions
Competitions
& Awards
programs
Coworking
spaces
Event
sponsorship
Mentoring
programs
Skilled
volunteering
Joint
ventures
Strategic
alliances
Venture
Capital
Incubators &
Accelerators
Hackathons
Entrepreneurs
in Residence
Or simply
have a chat
over coffee!
For Innovation Recipe guides and cheat sheets, or to buy the book:
www.zumbara.com.au/the-innovation-recipe.html2