2. We help people make
amazing connected products.
We’re more than just
hardware and software. We
are helpful supporters and
advisors of our customers.
We’re here to make them
successful.
3. We help people make
amazing connected products.
Our customers are more than just
“engineers” and “OEMs.” They’re
people, and should be treated the way
any customer wants to. That means
design and user experience matter, and
our product should be what our
customers want it to be.
4. We help people make
amazing connected products.
Our customers are creators. They might
represent millions of dollars or be
Saturday afternoon hobbyists. They
might be designers or artists, or they
might be engineers. They might be in
high school. But they all matter.
5. We help people make
amazing connected products.
We’re not just in the business of
providing technology. We want to see
our customers provide something of
real value, and we should help them
to do so. This means having an
opinion, and sharing it.
6. We help people make
amazing connected products.
This is what we do. This is what we’re
great at. We should strive to be the
best experts in the world in our
technology and our industry.
