HOW TO BECOME MORE PRODUCTIVE IN A WORLD THAT DEMANDS MORE ATTENTION THAN WE CAN SPARE...

1. Outsourcing Life
OFF-LOADING THE REST AND A
TASTE OF GEOARBITRAGE

2. A man is rich in proportion to the number of things he
can afford to let alone.
—HENRY DAVID THOREAU, naturalist

3. My Outsourced Life
A true account by AJ Jacobs,
editor-at-large at Esquire
magazine
it began a through The
World Is Flat, the bestseller
by Tom Friedman

4. I don't have a
corporation; I don't even
have an up-to-date
business card. I'm a writer
and editor working from
home, usually in my boxer
shorts

5. GOOD QUESTION
 Why should Fortune 500 firms
have all the fun?
 Why can't I join in on the
biggest business trend of the
new century?
 Why can't I outsource my low-end
tasks?
 Why can't I outsource my life?

6.  The next day he e-mails
Brickwork, one of the companies
Friedman mentions in his book.
 I explain that I'd like to hire
someone to help with Esquire-related
tasks—doing research,
formatting memos, like that.

7.  The company's
CEO, Vivek
Kulkarni, responds,
 "It would be a great
pleasure to be
talking to a person of
your stature."
.

8.  A couple of days later, I get an e-mail from my new
"remote executive assistant.“
Dear Jacobs,
My name is Honey K. Balani. I would be assisting you
in
your editorial and personal job. ... I would try to adapt
myself as per your requirements that would lead to
desired
satisfaction.

9.  I went out to dinner with my friend
Misha, who grew up in India,
 YMII is their overseas concierge
service—it buys movie tickets and
cell phones and other sundries for
abandoned moms.

10.  Honey will take care of my
business affairs, and
 YMII can attend to my personal
life—pay my bills, make vacation
reservations, buy stuff online.
Happily, YMII likes the idea, and
just like that

11. Honey’s First Project
 Honey has completed
her first project for me:
research on the person
Esquire has chosen as
the Sexiest Woman
Alive.

12.  Honey is my protector.
 Colorado Tourism Board e-mails
me all the time. he
request that Honey gently ask
them to stop with the press
releases.
 Here's what she sent:

13. Dear All,
Jacobs often receives mails from Colorado news, too
often. They are definitely interesting topics. However,
these topics are not suitable for "Esquire.“…
…Currently, these mails are not serving right purpose for
both of us. Thus, we request to stop sending these
mails.
We do not mean to demean your research work by this.
We hope you understand too.
Thanking you,
Honey K B

14.  I decide to test the next
logical relationship: my
marriage.
 Maybe Asha can do better:

15. Hello Asha,
My wife got annoyed at me because I forgot to get
cash at the automatic bank machine ... I wonder if
you could tell her thatI love her, but gently remind
her that she too forgets things—shehas lost her
wallet twice in the last month. And she forgot to
buy nail clippers for Jasper.
AJ

16. Julie,
Do understand your anger that I forgot to pick up the
cash at the automatic machine. I have been forgetful
and I am sorry about that.
But I guess that doesn't change the fact that I love you
so much. . . .
Love
AJ
P. S. This is Asha mailing on behalf of Mr. Jacobs.

17.  Julie, on the other hand,
seems quite pleased:
"That's nice, sweetie. I
forgive you."

18. But I'm an Employee! How Does
This Help Me?

19.  Getting a remote personal
assistant is a huge departure
point and marks the moment
that you learn how to give
orders and be commander
instead of the commanded.
 It is time to learn how to be
the boss. It isn't time-consuming.
It's low-cost and
it's low-risk.

20.  It is also a litmus test for
entrepreneurship: Can you
manage (direct and chastise)
other people? Given the
proper instruction and
practice, I believe so.
 Most entrepreneurs fail
because they jump into the
deep end of the pool without
learning to swim first.

21. Fact
 If you spend your
time, worth $20-25
Per hour, doing
something that
someone else will do
for $10 per hour, it's
simply a poor use of
resources.

22. Delegation Dangers: Before
Getting Started

23.  Delegation is to be used as a
further step in reduction, not
as an excuse to create more
movement and add the
unimportant.

24.  Remember—unless something is
well-defined and important, no
one should do it.
 Eliminate before you delegate.

25.  Never automate something that
that can be eliminated, and
never delegate something that
can be automated or
streamlined.
 Otherwise, you waste someone
else's time instead of your own,
which now wastes your hard-earned
cash.

26. Principle #1
Refine rules and processes before
adding people. Using people to
leverage a refined process multiplies
production; using people as a
solution to a poor process multiplies
problems.

27. The Menu: A World of Possibilities
I am not interested in picking up crumbs of compassion thrown from the
table of someone who considers himself my master. I want the full menu of
rights.
—BISHOP DESMOND TUTU, South African cleric and activist

28.  The next question then
becomes, "What should you
delegate?“
Golden Rule #1:
 Each delegated task must be
both time consuming and well-defined.

29.  Golden Rule #2:
On a lighter note, have some
fun with it. Have someone in
Bangalore or Shanghai send
e-mails to friends as your
personal concierge to set
lunch dates or similar basics.
Harass your boss with odd
phone calls in strong accents
from unknown numbers.

30.  Being effective doesn't mean
being serious all the time. It's
fun being in control for a
change. Get a bit of
repression off your chest so it
doesn't turn into a complex
later