1. The Power of Text Messaging for
Non-Profits & Churches
ZowieMarketing.com-Call: 501-420-2779

2. Your Church or Nonprofit +
MOBILE & Text Messaging=More Donations
Title slide
ZowieMarketing.com-Call: 501-420-2779

3. “
“Apple…has moved the playing
field off the desktop computer…
and onto smartphones and
tablets.”
Bloomberg Business Week
April 9-15, 2012
ZowieMarketing.com-Call: 501-420-2779

4. An important trend:
Within two years, 50% of all internet traffic will
originate from mobile devices…
…rather than desk-top and
laptop computers.
Are you ready for
this change?

5. Yes, use social media…
…but here are the statistics:
Only 37% of adults are active email users
42.3% have FaceBook accounts
(half don’t check them daily)
7% of Americans have a Twitter account
Emarketer 2011
90% of the US Population
Uses SMS / Text!

6. And a comparison to think about:
Average “open rate” for an
email campaign: 25-28%
95% of text messages
are opened within
5 minutes of being Good Samaritan
Project: This
received.
weekend’s event was
awesome, thanks
those that helped.
Here are some pics
from Saturday.
FWD2Friends
http://bit.ly reply
STOP 2end

7. Going Mobile…You’ll need 3 tools:
Mobile Website
Good Samaritan
Text Messaging
Project: This
weekend’s event was
awesome, thanks
those that helped.
Here are some pics
from Saturday.
FWD2Friends
http://bit.ly reply
STOP 2end
App
ZowieMarketing.com-Call: 501-420-2779

8. How to Build Databases
Sending a Text-Message
Filling out a paper form
Using on-line or tablet widget

9. Where to Build Databases
Text HOPE to 72727
To Donate NOW
At Live Assemblies
Billboards
Sneak Peak Video of
Sunday’s Sermon
Text ALEX to 72727
Video Right to Your Phone!
Church sign See Pictures of the
plants facing
extinction and HELP.
Print ads Text PLANTS to
At Events 72727 or scan

10. Create Multiple Databases
Potential or
Volunteers Future
Donors
Leadership
Current Different
Donors Divisions
All built around keywords

11. Once you have a database, send them…
Videos
• Send video of People being helped, activities
• Video previews of upcoming events
• Personal informational videos
• Requests for Donations
Links to your mobile website
Reminders • Calendar of Events
• To attend • Virtual Brochures
• To participate in upcoming events • Donation Pages
• To go to the Website • Registration pages
• To forward info to others • Email sign-up forms
• To Join the Social Networks

12. A mobile fund raising tool…
Message is sent in Recipient clicks link and Credit/debit info is stored on
response to a texted can immediately view secure site for future
keyword or is today’s schedule or select donations
prescheduled the donate button
Their Info is Saved!
National Botanical Garden:
Here is the schedule of
events for today, just click Next time they click
http://bit.ly You can also
donate from the link. Reply the mobile site to
STOP 2quit
donate, all they do is
put in the amount
and hit submit!

13. Donations can be made from anywhere…
At an event…
During a service…
From wherever the donor
might be…

14. The platform…
Access from any computer anywhere, anytime.

15. How the donations are processed…
2donate by Credit/Debit Cards
2.45% Flat-Rate + $.49

16. Their Phone is YOUR Billboard
in the Palm of Their Hand!
Put your message where the
eyes are…
GO MOBILE… Go SMS!
Fast, Convenient, & Responsive
“Call Us Today to Get Started on Your Text Messaging Campaign”
ZowieMarketing.com-Call: 501-420-2779