1. MEDIA EVALUATION QUESTION 2
By Zoran Markovic

2. INTRODUCTION
 All of my media products are very closely related to
each other, this includes my music video, my magazine
advert and my digipack. A variety of different methods
and techniques have been used to ensure that my
media products relate to each other.
 I have spent time researching different digipacks and
magazine adverts from different bands such as „Foo
Fighters‟ and „Arcade Fire‟, to give me an idea of how to
create my ancillary texts and also how to relate them to
each other. I researched bands of the same genre as
„Kagoule‟, to make sure that my media products fitted
into the correct genre.

3. ANCILLARY TEXTS - DIGIPACK

4. ANCILLARY TEXTS – MAGAZINE ADVERT

5. IMAGES
 My digipack relates to my music video because of the images which I
have chosen to use. Two of the images used are images of the band,
which are shown in my music video therefore showing a link between
the two. Another two of the images used for my digipack are of one
of the characters used in my music video, again showing a
connection between my digipack and music video. Another image
used in my digipack is a screenshot from one of the shots I took for
the music video, which shows how both of these media products link
together.
 The main image used on my magazine advert is an image of the
band which has been used on the front cover of my digipack and my
magazine advert also has a small image of my digipack, these show
how my digipack and magazine advert relate. As an image of the
band who are performing in my music video has been used for my
magazine advert, it shows a connection between the two media
products and also enhances the bands identity. Using images of the
band on my ancillary texts has also been done to make the band
seem like stars. The images which I had used had also had similar
editing done to each one, as the contrast and brightness were
changed to create effect and so that they related to the shots used in
my music video.

6. LAYOUT & CONTENT
 As I have mentioned that I researched different magazine
adverts and digipacks this allowed me to use there ideas as
inspiration when I was constructing my ancillary texts. For my
magazine advert I included, reviews, ratings, links to the
band‟s website, links to the band on social networking sites,
and a release date etc. I have used links to social networking
sites as this will appeal to my target audience of teenagers
because they are the group of society who use these
websites the most. Including reviews and ratings into my
magazine advert was done to persuade the consumers to
purchase the product.
 My digipack included the parental advisory logo, track listing
and a logo of the record company. The logo of the record
company was also used on my magazine advert to relate the
products together.

7. TEXT
 The text used on my digipack and magazine advert are
another method I have used to show the connection between
the products. The band and album name on both ancillary
texts are in the same font which is „aovel cool‟, as well as this
the band name on each of the products is the same size and
this is the same for the album name. This has been done so
that these two texts stand out and reinforce the bands identity.
The rest of the text on my ancillary texts is in the font „Lucida
Sans‟ and this has been done to show the similarities between
my ancillary texts. My digipack and magazine advert also
relate to each other because of the colours of the font which
have been used. I have only chosen to use two different
colours which are black and white to show a relation and
establish a connection between my ancillary texts. For
example on both ancillary texts the band name is in black but
the album name is the colour white.

8.  Throughout my media products, I believe that I have managed to achieve
continuity without being too repetitive.
 The costumes used in all of my media products are very similar which
has been done on purpose to show a connection between them. They
are also similar so that they all fit into the indie genre and to show the
youthfulness aspect of my media products to relate to the target
audience. The lighting which has been used in the images and shots in
my media products is similar to show a relation between the products
and this style of lighting will be associated with „Kagoule‟.
 My media products also conform to Richard Dyer‟s theory “a star is an
image constructed from a range of materials” because my media
products relate to each other to create the star image.

Also the images which have been chosen for my digipack and magazine
advert have been chosen on purpose to promote the band and to make
the band seem friendly so that the audience can familiarise and relate to
them.