Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact. Learning Outcomes: - Learn to utilize one of the greatest assets we have in the camp business: our alumni. - You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations. - Learn how to build an alumni relations program that will add value to your program and increase your bottom line.

1. G R E AT
A L U M N I[ ]
T R AV I S A L L I S O N
@ C A M P H A C K E R
T O M H O L L A N D
@ T H T E T O N S

2. G M I C B O O K

3. S T R AT E GY & V I S I O N

4. D E F I N E :

5. R E A S O N S &
M A R K E T

7. W H Y ?

8. R E A L I T I E S O F E N G A G E M E N T

9. T H AT W H I C H I S N O T
W O R T H D O I N G W E L L ,
I S N O T W O R T H D O I N G

10. T H E D I V I D E N D S

11. D O ?

12. W I I F M ?

13. R E C R U I T I N G

14. A LWAY S W E L C O M E

15. S TA R T N O W

16. S E E K E R S ’ E D G E

17. A L U M N I L E T T E R S

19. G R A D U AT I O N

20. A L U M N I I N V O LV E M E N T

21. 1 0 Y E A R PA D D L E S

22. W O R K W E E K E N D

23. LT S E S S I O N S

24. L E G A CY PA N E L

25. L E T T E R S T O S TA F F

26. S TA F F B A N Q U E T

27. W E L C O M E H O M E

28. A L U M N I W E E K E N D

29. R O C K TA L K L I V E

30. I N T E R V I E W S

31. A L U M N I N E T W O R K

32. C A M PA L U M N I .T U M B L R .C O M

33. L O S T A L U M N I

34. T H A N K YO U
T R A V I S A L L I S O N , G O C A M P. P R O @ C A M P H A C K E R
T O M H O L L A N D , A C A @ T H T E T O N S