Does your Private/Independent School have a solid strategy for social media communication and marketing? In this 3 hour workshop, speaker Travis Allison worked with educators in the York University Private School Principals course to create a social media strategy. Participants talked about the foundations (strategy before tactics and the WHY of your school), what to prioritize and how. The most important elements of marketing your independent school, in order, are: 1) a useable and searchable website 2) email newsletter focussed on parents trying to make a school decision 3) full use of Facebook - including Timeline 4) telling stories on YouTube If you are interested in Travis presenting at your educational event please contact him at 519.532.7366 or travis@walkingmaverick.com.

1. Social
Media
Survival
for
Independent
Schools

2. Who are you?

3. What do you
You
need?

5. this morning

6. review

7. marketing is...

8. marketing is...
getting someone who has a
n___

9. marketing is...
getting someone who has a
need
to k___, l___ and t___.

10. marketing is...
getting someone who has a
need
to know, like and trust you.

11. People Don’t buy
w___ you do,

12. People Don’t buy
what you do,

13. People Don’t buy
what you do,
they buy w__ you do it.

14. People Don’t buy
what you do,
they buy WHY you do it.

15. What’s your WHY?

16. For the staff:
• What changes do parents say to you that they notice in
their kids after joining _____ School?
• How would the world be different without the school?
• On the most stressful of school days I still going to bed
at night knowing ____________
• Despite all administrative challenges we face we never
think about giving up because ___________
• Going head-to-head with any other school, we'd win
because___________
• If you could re-do one thing from the early days of the
_________ School what would that be?
• In what moments in the school year are we at our
_______ School best?

17. For parents:
• The world is better because the ________ School does
__________
• When you ask your child about school what topic gets
his/her heart beating faster, makes him/her smile, floods
him/her with great memories?
• What has been a defining moment for you at school?

18. For alumni:
• What specifically about who you are now comes directly
from your _____ School experience?
• If you could go back and thank your most influential
_____ School mentor for one thing, what would it be?
• Name a ______ School person who has had a strong
impact on you. What specifically did you learn from
them? Recount a specific story that perfectly
demonstrates how great that person was and the lesson
you learned.
• What has been a defining moment for you at school?

19. What’s your WHY?

20. To____, so that ____.

21. Who is your biggest competitor?

22. (ra
c et
ot
he
bo
tto
m

23. free

24. strategy
before
tactics

25. one more foundation

26. What problem are you solving?

27. What questions do they always
ask?

28. social media hierarchy

29. 1. website

30. (ra
c et
ot
he
bo
tto
m

31. “I know there’s a problem
but I don’t know what the
solution is.”

32. front page challenge
I GO
HERE!
I WANT TO
GO HERE!

33. (ra
c et
ot
he
bo
tto
m

34. (ra
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ot
he
bo
tto
m

35. (ra
c et
ot
he
bo
tto
m

36. 50
Blog Topics

37. 2. newsletter

40. 3. Facebook

44. 4. YouTube

45. bring the
DRAMA

46. 10 Things Every School
Should Do On
**check out the full version of the “10 Things” presentation
at www.slideshare.net/zoic **

47. 5. Google Plus

49. Where’s Twitter?

51. before the last #...

52. That’s
NICE
but...

53. I believe...

54. Create
charismatic leaders
who make good decisions.

55. policy

60. questions?

61. 6. Pinterest

63. How do we
Work
Pinterest?

65. gimme a
Break

66. Travis Allison
Walking Maverick Consulting
519.532.7366
travis@walkingmaverick.com
@zoic