Summer Camp professionals, whether camp directors or other full-time staff, need to feel comfortable with using social media as a tool for marketing. This presentation, from the 2011 Ontario Camps Association conference in Toronto, focuses on very practical steps that camps can take to make effective use of the free and inexpensive tools available to them.

1. CampHacker exists
to create
great camp communities
so that camps are
inspired to
change the world

2. 5 NEW
Social Media Tips
for
Summer Camps

3. SOCIAL
MEDIA

6. F IR ST BEMETRICS
ER NC
M O V HM
AG E AR
D VA NT K
A NTIA TING
DI FFERE
VALUE U SP
PRO POS ITION

9. emotional

10. camp decisions based on...

11. a) emotions

12. b)

15. F IR ST BEMETRICS
ER NC
M O V HM
AG E AR
D VA NT K
A NTIA TING
DI FFERE
VALUE U SP
PRO POS ITION

19. 5 Tips

20. 1. tell
visual
stories

23. show off your staff

30. 10 Things Every Camp
Should Do On

31. (we’ll cover 5)

32. 5. show off your food

33. 4. interview
your
counsellors

34. 3. plan
ahead

35. 2. know your keywords
+ glee
+ camp rock
+ high school musical

36. 1.support your
community

37. 2. love
your alumni

42. 3.be a better
blogger

46. 4.remember your
“call to action”

50. 5.make the most of
your
Fan Page

51. you’re doing it right

52. you’re doing it right

53. you’re doing it right

54. 10 Things Every Camp
Should Do On

55. (we’ll cover 5)

56. 5. post at 2:30

57. 4. claim your Place

58. 3. ask a question

59. 2. ask for reviews

60. 1. gather leads

61. q. does that feel like
work?

62. <insert awesome magic trick w.
flash paper - audible GASPs>

64. pick my brain, please.
Travis Allison, Walking Maverick Consulting
519.532.7366
travis@walkingmaverick.com
http://ca.linkedin.com/in/travisallison
twitter.com/zoic

65. Note from Travis:
Thanks for viewing this presentation on
Slideshare.net. I recorded the audio and will have a
video available shortly on CampHacker.org.
If you have any questions about summer camp social
media please contact me: http://zoic.ca/needCampHack