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"‫לשינוי‬ ‫המתכון‬."
‫לשינוי‬ ‫המתכון‬.
‫טרנספורמציה‬ ‫עוברים‬ ‫ארגונים‬ ‫כיצד‬,‫ואיך‬
‫ולהתאים‬ ‫להשתנות‬ ‫יכולות‬ ‫מסחריות‬ ‫חברות‬
‫הנוכחי‬ ‫לעידן‬ ‫עצמן‬ ‫את‬?‫הנוסחה‬ ‫מהי‬,‫מהם‬
"‫התבלינים‬"‫להיות‬ ‫ולאנשים‬ ‫לחברות‬ ‫שעוזרים‬
‫הלכה‬ ‫העסק‬ ‫את‬ ‫להצמיח‬ ‫גם‬ ‫כמו‬ ‫רלוונטיים‬
‫למעשה‬?
"‫לעסקים‬ ‫אסטרטגי‬ ‫מדריך‬,‫אתגר‬ ‫מול‬
‫הטרנספורמציה‬."
‫כל‬ ‫שזז‬ ‫בעידן‬ ‫חיים‬ ‫אנחנו‬
‫לזכור‬ ‫יש‬ ‫ולכן‬ ‫הזמן‬
‫שלא‬ ‫היחיד‬ ‫שהדבר‬
‫הינו‬ ‫משתנה‬:
‫עצמה‬ ‫הטרנספורמציה‬.
‫שינוי‬ ‫בתוך‬ ‫שינוי‬...
"‫לחדשנות‬ ‫המזון‬."
‫ארגז‬‫חו‬‫ל‬
‫השינוי‬ ‫כלכלת‬,‫השיווק‬ ‫כלכלת‬
‫מי‬‫אנחנו‬?‫להניח‬‫את‬‫האגו‬‫בצ‬‫ד‬
‫העובד‬ ‫מדד‬.‫הטאלנט‬ ‫תרבות‬
30‫קדימה‬ ‫שנים‬,‫קדימה‬ ‫שנה‬ ‫חצי‬.
‫סקרנות‬ ‫של‬ ‫חשיבותה‬.
Purpose
‫לשינוי‬ ‫המתכון‬.
‫זהר‬‫אוריי‬‫ן‬

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