1. What have you learnt from your audience feedback?
We gave a sample of our target audience a questionnaire to see what they thought
of our documentary, radio trailer and TV listing article. This presentation shows the
answers we was given.
2. When asking our audience if they could get a
Question 1 feel for what the topic was from our opening
sequence they all answered yes. When asking
Could you get a feel for what the topic was in the
opening sequence? “why?” the answers we was given were:
14 •Because relevant footage which related to the
12 topic was used
•^such as the first clip of people drinking in a bar
Number of people
10
8
in the opening sequence (one of the reasons
given on one of our questionnaires)
6
•Because the topic was mentioned/introduced
4
straight away
2 •Because members of our audience could relate
0 to it
yes no •Because there was lots of facts given
Answer given •Because relevant images were used
•Because the titles were clear
Other comments given:
• it was straight forward enough
I feel that these are accurate responses as we made sure when filming and choosing our footage that
it was relevant to our chosen topic of binge drinking and we chose footage which illustrated this in for
our opening sequence in order to clearly introduce the topic. We also introduced the topic straight
away using a voiceover during the opening sequence and we used relevant images such as alcohol
isles in supermarkets and alcohol in pubs along side this. On top of this we made sure our
documentary title stood out clearly through the use of the overlay of the words in the sharp colours of
black and white against the background. We tried to use our most dramatic, shocking and interesting
statistics during the opening sequence as a way to draw our audience in and get there attention so
they would want to continue watching the documentary and we chose facts and figures which would
interest our target audience and they would be able to relate to the most.
3. When asking our audience how well they
Question 2 felt the topic was introduced they all
provided mainly positive feedback. The main
How well do you feel the topic was introduced?
answers we was given were well and good.
14
One of our answers was that it was alright.
12
Further comments provided were:
Number of poeple
10
•That it was introduced very well especially
8 with the use of the vox-pop answers of
6 people trying to define what binge drinking
4 it
2 •It was introduced quickly
0 •It was introduced with a good voiceover
Positive feedback Average feedback Negative feedback (not •The voice over was clear
(relevant) (ok, alright etc) well, bad etc)
Answer given
I agree with these responses as we ensured that we introduced the topic straight away through the use of
our voiceover, footage and title in our opening sequence and we recorded the voiceover twice to make sure
that it was clear and easy to understand as the first time we recorded it, we felt that parts of it was too quiet
and that our audience may have struggled to hear what was being said. The second time we recorded it the
voiceover was a lot louder and sounded much clear and this obviously came across as people commented
on it in our questionnaires. I’m also happy that someone thought that our first set of vox-pops just after the
opening sequence was a good was to introduce the topic because thought that asking people to define binge
drinking would be a good starting point for our documentary as our audience would be aware of the clear
definition from the beginning and this would avoid confusion. However as not everyone was completely
satisfied with the introduction of the topic for our documentary maybe this is something we could have
done a bit more work on and could do with improvement.
4. When asking our audience is there was
Question 3 enough information/facts given they all
answered yes. Further comments given
Was there enough information/facts given?
were:
14
•It was very factual
12 •Two people who did our questionnaires
said they really like liked the shot taken
Number of people
10
8
of the wine glasses/wine glasses
information section (during this footage
6
we provided facts on the effects on the
4 person after 1 glass, 2 glasses, 3 glasses
2 and 4 glasses of wine).
•There was enough information/facts
0
yes no
given with the interviews
Answer given
•If there was any more information/facts
given it would have been too much
We tried to include a sufficient amount of facts in our documentary to entice the audience and keep their
attention throughout but not too many so that it became too factual and boring. We wanted to use statistics
which would shock our audience and make them realise the reality of binge drinking, so I’m happy that
someone commented saying “too many facts and it would have been too much” because it shows that we
included just the right amount. I'm glad that people picked up on the wine glasses section also as we spent
quite a lot of time working on this section and put thought into it as we wanted to make the visuals illustrate
the facts well and we wanted them to work together effectively to make that part of the documentary more
entertaining and professional looking. Finally when choosing footage from our formal interviews we tried to
pick out the part which included interesting facts that our audience could relate to or would move
them/make them feel a particular way- especially when choosing footage from the interview with PC Patel as
he gave us some quite horrific stories of his experiences from dealing with people who had been binge
drinking and we felt that this would engage our audience the most.
5. When asking our audience how relevant
Question 4
they thought the information that was given
was they all provided positive feedback. The
How relevant was the information given? main answers we were given was
14 relevant, really and very. Further comments
12
given were:
•The information is very useful
Number of fpeople
10
•The information is informative and detailed
8 •The information is relevant to the target
6 audience
4
•The information/real facts scare people
•Good information is provided from good
2
sources
0 •The information is clear
Positive feedback (relevant) Negative feedback (not relevant)
•The information is interesting
Answer given
•None of the information provided isn’t
relevant
When deciding on what information to include in our documentary as mentioned before we did try to
include shocking statistics and facts which more related to our audience and as we learnt from our audience
feedback that the information/facts we chosen scared people we clearly succeeded in this area. I agree that
the information we chosen was of a good quality and from good sources as we used reliable websites such
as the NHS, itv and BBC to find our information so we got our facts from well known sources and cross
referenced them to check their accuracy. Overall I think the descriptions given for the information we
provided are exactly what we were aiming for and I am satisfied with this feedback.
6. When asking the audience whether or not they
Question 5 thought the music fits in with the theme of the
documentary throughout they all answered yes.
Further comments made were:
Did the music fit in with the theme throughout? •The music was fast and slow where
14
appropriate
12
•The music had a good beat like in a club so it
10 was relevant to the topic
Number of people
8
•It was a bit “out of space sounding” but still
fitted in
6
•Yes because the music was lively when it was
4 showing people drinking but slower when the
2 topic/information was serious
•The music flowed well
0
yes no
•Sometimes the music was a bit too loud
Answer given •The slower music was a bit too dramatic and
could have been quieter
•The music was effective but was quite loud
over interviews
•One person doing our questionnaire said they
liked the music because a sad song was used for
the sad part
7. Question 5 continued
When choosing the music we wanted to choose something which fit in with the mood we was
trying to create from what we being said and shown in the documentary. This is why we chose two
different tracks, one more upbeat dance type track when we was providing humorous information
and footage on binge drinking and showing it from a more fun, young person perspective, and a
more dramatic, eerie track when we was providing information and footage related to the dangers
and more serious side of binge drinking spoken about by PC Patel. I agree that the dance music we
chose was relevant to the topic as it had a club like atmosphere as this was the type of sound we
was aiming for. However I do feel that we could have lowered the volume of the track chosen for
more serious part of the documentary as after reading this feedback I do think that the music was
a bit too loud behind PC Patel’s interview and as he had quite a quiet , soft voice it did over power
it slightly so we should have turned this down a bit. After saying this though I was happy with this
choice and disagree with the comment that it was too dramatic, because we was purposely
choosing a dramatic track to fit in with what was being said as the information being given at the
time was about the worst possible outcomes of binge drinking and deaths caused by car crashes
and this is a very serious matter so we wanted to create tension through the use of the music and
build up emotion for the audience.
8. Question 6 When asking our audience if they
Do you think the documentary ran smoothly? If yes
thought our documentary ran smoothly
did the fades/editing help? and if they thought the fades and
14 editing helped they all said yes. Further
12
comments made were that:
•The sound levels were good
Number of people
10
•The fades helped
8 •The editing was good
6 •The music was too loud at times
4
•There was a good flow/the
documentary flowed nicely from one
2
thing to another
0
•The fades and editing helped with the
yes no
music too
Answer given
When It comes to the fades and editing I personally feel they did help the documentary flow nicely and we
only used fades when we felt that the straight cut looked too harsh to help so I agree with the feedback
given on this area and am satisfied with the comments made. However there was mixed views on the sound
levels of the documentary as shown by the feedback given on this question and the previous question. I feel
that this is something we could have done more work on, as some people think the sound levels were good
and some people think parts of the documentary was too loud. As mentioned on the previous slide I do
think that the more serious track was slightly too loud behind the interview, but we did spend a lot of time
adjusting the sound levels of the voice over , vox-pops and interviews to make sure they sounded level
throughout and one person voice wasn’t too loud compared to someone else’s and when we listening to the
documentary once we had finished adjusting the sound levels we didn’t notice anything which particularly
stuck out compared to other parts of the documentary and was satisfied with the sound levels so apart from
the music I agree that the sound levels was good.
9. Question 7 When asking our audience if they
thought the vox-pops added a
Do you feel the vox-pops addeds a comedy effect to the comedy effect to the documentary
documentary?
14 they all said yes. Further comments
made were:
12
•The comedy effect made it more
watchable
Number of peolpe
10
8
•The vox pops were entertaining
•They added humour
6
•Yes because they were telling the
4 audience their experiences
2
0
yes no
Answer given
We tried to add a comedy effect to our documentary by choosing the funnier vox-pops that made us laugh
and that we felt our target audience would enjoy listening to. We did this because we wanted our
documentary to have humour as well as seriousness, as we felt that this would be more entertaining, attract
our audience more and engage them, keeping their attention throughout the documentary. I think that the
comments given show that we was successful in this area so I am happy with this feedback and I agree that
the main reason that the vox-pops added humour was because people was talking about there past
experience, but I feel that this was a good thing to include because everyone has their own stories when it
comes to binge drinking and you often find that other people have had similar experiences so it was
something that our target audience would be able to relate to and would be more likely to find funny.
10. Question 8 When asking our audience if they felt that
the formal interviews were informative
and factual they said yes. Further
Do you feel that the formal interviews were factual comments made were:
and informative? •The interview with the police man was
14 good
12 •The interview with the police man was
effective because what he says was quite
Number of people
10
8
shocking
•Yes because one of the interviews was
6
with a police man and he is a trusted
4
source
2 •Yes because police man is a expert
0 •One person who did our questionnaire
yes no said the police man was a good touch
Answer given and they didn’t know some of the fact
that were given
These responses show that the formal interview which had the most impact and our target audience found
most interesting was the one with PC Patel. I was expecting this as because he is a police man I agree with
the comment that he is a trusted source and because he has had experience dealing with and witnessing
incidents caused by binge drinking he can provide us with more shocking and interesting information, so it is
good that our target audience liked this interview and felt that they learnt something from what he told us
and also that what he said shocked them as this is what we was aiming for. However I do think that the other
interview with Julie was also quite informative as she could provide information from a different perspective
of the effects she notices binge drinking has on other students and their friends.
11. Question 9 When asking the audience if they thought
our double page spread TV listings article
Was the article appealing to the eye? was appealing to the eye they all said yes.
14 We then asked them why?, these were the
12 comments that were made:
•Because of the use of various colours
Number of people
10
•Because a variety of images were used
8
•Because of the masthead title and the way
6 it was presented with the image behind it
4
•Because of the use of the pull quote
•Because of the colour scheme
2
•Because of the use of bigger fonts and font
0 effects (e.g. Bold and outline) on certain
Yes No words.
Answer given
We tried to keep a consistent colour scheme in our TV listings article and make the masthead more
appealing by making the font bigger, and using different colours and using a image from the documentary as
a background behind it so I’m glad people picked up on this as I feel it worked effectively. I also agree that
the variety of images makes the article more appealing as it adds more colour to it and illustrates what is
being said in a more eye catching way instead of just have loads of text which would be boring and too plain.
We used a pull quote and made this and the subtitles a different colour to the main text and slightly
bigger, we also used a white outline on the pull quote. We did this to separate these bits of information from
the main text and make it more eye-catching, and seeing as people commented on these techniques as
making the article more appealing this clearly succeeded so overall I am happy with this feedback.
12. Question 10 When asking our audience if listening
to the radio trailer made them want to
Did listening to the radio trailer make you want to
watch our documentary? watch our documentary they said yes.
14 When we asked “why” the answers we
12
were given were:
•Because It gave an insight into the
Number of people
10
8
documentary which is good
6
•Because the vox pops used are
4
interesting
•Because the clips taken from the
2
documentary sounded interesting and
0
yes no
funny
Answer given
•Because the clips added seriousness
and humour
When producing the script for the documentary I wanted to portray •Because it gave key information
both the serious and the humorous elements of the documentary •Because it was very interesting and
through the use of the clips taken from the documentary which I mentioned some of the main bits in
included in the radio trailer, and the feedback shows I was the documentary
successful in this so I am happy on how people described these •One person said It was suspended so
clips and that people found that it gave an insight into the it made them want to know more
documentary and it made them want to know more. I am also •Because the seriousness of the
satisfied that the use of the catchy music made people want to policeman’s clip was intriguing
watch the documentary because we used the same music in the •Because it used catchy music and
documentary so it is positive that people liked this. The only different voices
criticism that was made was on our voice and I agree that this could •Because there was a good use of
be an area for improvement as the radio trailer was left to the last sound
minute so getting the voice over was quite rushed and would have Other comments made were that the
been of a better quality if we had organised our time a bit better. voiceover could have been more clear
