okpjihigy8f7t6dres

1. Survey 1 Magazine Results
Zoe Toase

2. Are you male or female?
These results show that my potential target audience
predominantly consist of males however the female
percent is also very high. It is almost a 50/50 with the
male percentage falling at 56% and the female 44%. This
means that if I was to just go with the highest percentage
and aim my magazine solely at males then I would be
alienating 44% of a potential audience. Due to the close
proximity of these percentages, I have decided to make
my magazine multi-gender so that it can appeal to both
males and females. When researching about
competition, I have noticed that a lot of culture
magazines swerve more towards the lifestyle and fashion
genre which are focused more towards a female
audience. Others such as The Crack, have a more
predominantly male based audience. As I want to
compete with these magazines, I think a gender neutral
culture magazine will prove very effective and will gain
the greatest amount of audience potentials. I will
therefore have to use a neutral colour scheme that is not
stereotypically linked to a certain sex, cover storylines
that both genders will find interesting and feature
models that are relatable to all.

3. What is your age?
The majority of people who took my survey were aged 18 – 21 with the second highest group being
aged 22 – 25. This not only confirms that their opinions will be extremely valid to the production of my
magazine, but verifies my idea of having an overall audience aged between 18 and 25. As the majority
of these ages are young adults and mature teenagers, I will focus on modern topics that are relevant to
student lifestyles, technology and the social media scene. I will also be able to use taboo language,
humour and puns as this will be appropriate for the mature age range. It should however be noted that
the younger portion of this primary audience had a higher percentage therefore I can still include some
immature humour. As for my secondary audience, I will be using the next two highest values collected
by my survey. This consists of 11% of 14 – 17 year olds and 11% of 26 – 30 year olds. These may be
interested in the contemporary and cultural scene however their needs will come second to
importance. The younger portion will be more mature and the older secondary could be quoted as
“young at heart” or have families that they want to cater their interests to.

4. What is your favourite colour?
Black 25%
Orange 8.33%
Pink 8.33%
Red 16.67%
Blue 25%
Green 8.33%
Yellow 8.33%
This was an open question as I wanted to give my
readers some element of choice within my survey
instead of restricting them to certain colours they
could choose. To analyse my results, I have chosen
the 7 most frequent colours that were chosen and
used had2know.com to calculate each percentage
which I have displayed in the following table. From
my findings, I can conclude that black and blue were
the two most popular colours with percentages of
25%. I am really happy with this outcome as I
definitely wanted to use a black, white and grey
base primary scheme and therefore these results
have verified my scheme will be successful. This has
however led me to believe that I should incorporate
a primary colour into my house style which should
be blue based on audience preference. A lot of
people did however like the colour red which
accounted for 16.67% of survey applicants. This
means that my colour scheme should either be
black, white and red or black, white and blue. At the
moment, I am leaning towards the blue scheme as
it is definitely much more popular and therefore will
help my magazine be appealing and stand out. Red
does however have strong links to my region due to
Sunderland being symbolised by red and white. This
might however alienate people from the region in
areas such as Newcastle due to football conflicting
colours.
I decided not to include all the colours that were suggested in
the surveys as some such as “indigo” were only referenced once
and therefore were only reflective of a singe person. I feel the
ones I have chosen to display in this table are reflective of a
majority and therefore more relevant to making my magazine
successful. Consequently, the remaining colours on the table
which are pink, orange, green, yellow and red will be used as my
secondary colours for my sub-genres. This will mean they will all
be featured in my magazine but in a much more subtle way for
instance in the contents headings or on the websites hyperlinked
pages. I haven’t yet decided which colour I will assign to each
sub-genre as I will need to undergo further research to see what
other magazines do and what colours are generally associated
with certain feelings and subjects. By including these minority
colours, I feel I can incoroprate the style of the majority of
audience potentials that took my survey and therefore my
magazine is more likely to be successful.

5. How often do you buy magazines?
I decided to ask this question because I wanted to know how often my magazine
should be issued. This is an important factor as a regional magazine needs
returning customers in order to be successful. If issues are released too
frequently, the content could become short and repetitive which would
discourage readers. If issues are released not often enough, people could forgot
about the brand and consider it lazy. The price of the magazine could also effect
this as some people for instance might not be able to afford paying 4.99 a week
for a magazine so would rather pay 4.99 a year. As I am planning on selling my
magazine for a free price however, this is not an issue in my case and therefore
this questions solely answers how often the audience want to have fresh new
content.
As you can see, the results show that over half of my potential target audience
buy magazines monthly at a percentage of 55.55%. This implies to me that I
should definitely release my magazine in monthly issues as this will be the most
popular. This is something that I had planned to do as I wanted to have 6 sub-
genres that would each feature on the front cover 2/12 months of the year. For
instance, January and August would be the tech issues and then June and
December would be art issues on the front covers. No one said that they buy
magazines weekly which does not surprise me. A lot of the regional magazines in
my area are monthly (Spark, The Crack etc) and therefore I think it is rare for a
magazine to be published every week as it is a lot of reading and often hard to
find new content. A lot of people said however that they purchase magazines
yearly at a percentage of 33.33% which definitely suggests weekly is not a route I
will take. I think that maybe a national magazine would be better purchased
monthly due to the large competition of content however regionally, I think it is
important people are kept up to date, especially with a lifestyle magazine that has
sub-genres such as events. It is important the events are always updated and
relevant and often some events are scheduled last minute therefore a yearly issue
would alienate such.
11.11% of the potential audience said they never
purchase magazines. I am hoping that once I take into
consideration the rest of their answers I will be able to
create a magazine that really reflects their interests
and appeals to them. This will then, hopefully,
encourage them to want to start purchasing my
magazine as it is centralised by their ideas. Maybe they
said no because no magazine appeals to them yet
therefore I have a good gap in the market to target this
specific 11.11 % of potential audience members.

6. How much would you expect to pay
for a regional magazine?
I asked this question as I need to know how much my audience
would be wiling to payt. This will help me to decide how much I
should sell my magazine for.
The results show that the lower prices are a lot more popular for a
regional magazine as shown by my potential audience responses.
Over half of the people who completed my survey would expect a
regional magazine to be free at a percentage of 55.55%. I expected
this result due to the majority of the magazines in my region being
free and distributed to schools and colleges. I think in order for me
to compete with the other magazines I will also need to publish
mine for free therefore these results are very valid. Purchasing a
magazine at £0.00 - £1.99 got 33.33% of the votes, £2.00 - £3.99
got 11.11% of the votes and over £4.00 got 0%. This shows that
the average price lies between 0.00 and 1.99 but due to the
competition in my area, I am going to conclude on the majority
vote and sell my magazine for free.
The content and quality of my magazine would not suffer at a
lower price because I will gain money from advertising and
sponsoring events instead.

7. What sub-genres would you expect to see in a regional culture magazine?
As I am creating a culture magazine I decided that sub-genres are essential
as they cater for a lot of different tastes and allows the broad genre to be
categorised. I wanted to refine the interests of my target audience as
precisely as possible which is why I asked the question “what sub-genres
would you expect to see in a regional culture magazine.”
The results show that film and technology were two of the most highly voted
which I think is due to the audience being very modern. Next came music
and events at a percentage of 77.78, then art and fashion with percentages
of 55.56. As these were the 6 highest and most popular sub-genres, I have
decided to have these as my main 6 that will feature throughout my
magazine and website.
Other sub-genres did get votes however they were significantly less. For
instance, nightlife got 22.22%, people got 11.11% and sport got 22.22%. I
feel that nightlife is a very broad sub-genre and can instead play a role in
music, film and events. For instance, you can advertise concerts or bar crawls
etc. People could probably fit into all of the top 6 sub-genres therefore will
still be accounted for. Sport is probably more of a popular choice for a
football specific issue and is generally aimed at males stereotypically which is
why I don’t think it was as popular.
This was a multi-choice question therefore peoples views will not be bias to
one sub-genre and quite broad. This is important as I want the majority of
the magazine to represent all of my potential audience and not alienate any
of them by being too specific.

8. What stands out to you most on a
magazine?
I asked this question because I wanted to know what
features I should pay most attention to when constructing
my magazine. The results show that 33.33% of my audience
are appealed to mostly by images. This suggests that I need
to incorporate a lot of images into my magazine that are
varied and diverse. As I specifically noted high quality, I am
going to add graphics and effects to my images to make
them more unique and therefore even more appealing. The
equally highest percentage was unique designs, also at
33.33%. This suggests I need to be very creative when
designing my magazine in order to make it stand out from
competition. I am pleased with this result as I want to make
my magazine contemporary and quirky so that the brand is
easily distinguished. Detailed articles was also a popular
choice which suggests I should do a double page spread
instead of a one page article and advert. Bold colour
schemes were not that much of an appeal therefore I might
try to use more natural and relaxed colours for instance pale
blue instead of bright blue. Celebrity faces were not popular
at all as no-one voted for this. I think this is mainly due to it
being a regional magazine therefore well-known faces are
not as relevant.

9. What type of articles do you enjoy reading?
I chose to ask this question so that I knew what to
focus my double page spread article story about in
order to interest my reader. The most popular choice
here was events which was voted by 33.33% of my
potential audience. The second most popular was
detailed articles at 22.22%. This therefore suggests
that I should have an article on my double page spread
that is detailed and about an upcoming event. Images
scored equally popular. Due to this I will have half of
my double page spread an image led and the other
half text led. I think this will give an equal balance that
will appeal to all of my target audience. Short articles
and celebrity stories were both the least popular
options and therefore I will reject these ideas for the
specific pages I am creating. I could however include
headings about stories of celebrities in my contents
page to appeal to the 11.11% that voted for it.

10. What do you enjoy most about your
region and why?
This was an open question which I
allowed people to write a detailed
answer for. I also asked them to
elaborate on their opinion so that I could
get an depth view of what they like
about the region so I know what is vital
to include. I then looked through all of
the answers and picked the most
frequently phrased ones which I have
inserted into this presentation. A lot of
people said they like the music scene,
the local landmarks, bars, restaurants,
cinemas and events. These are all things
that I can include in my magazine and
will include in each sub-genre. A few
people also said they like how upbeat
and lively our community is which I
really want to reflect in my own
magazine. To do this, I am planning on
using colloquial and slang language that
will make the magazine feel more
relatable and therefore will be very
successful regionally. These are the main
comments that I will take inspiration
from and will be reflecting upon whilst
constructing my magazine.

11. Summarise your ideal culture
magazine in 3 words.
• Colloquial, informal and free.
• Creative, people orientated.
• Regional, detailed, cultured.
• Different, modern, youthful.
• Contemporary, detailed, free.
• Relatable and varied content.
• Quirky, busy and detailed.
• Creative, relatable, informative.
• Unique, creative, variety.
I asked this question because I felt it would give a lot of insight into what the
main and key features are that should be included in my magazine. I feel it is
important to be able to summarise a brand and house image into 3 words as this
displays professionality, attention to detail and continuity which brings
reassurance to the audience that they will always feel satisfied and know what to
expect. I have listed the words that I noticed were repeated the most and
therefore reflective of the majority.
As a result of these findings, to the left are all the words that will relate to my
magazine. I feel that a unique design was heavily emphasised which will be
evident through my image editing and unusual layouts. The relatable aspect will
be evident through my colloquial, informal and regional related content. I will
make sure my magazine is detailed by including a lot of content on my contents
page and having a well detailed article in my double page spread. The modern
appeal is specifically important due to my audience’s age range but will also be
reflected through the sub-genres such as tech and music. The varied content
element will be evident through the use of 6 sub-genres which prevents any
alienation of interests.
In conclusion, I feel my magazine will be able to cater for all of these words that
were most freuqently used. If I had to sum up my magazine using 3 of these
words, it would most likely be contemporary, creative and fresh.