Presentation from my workshop etc http://www.zoecairns.com

1. What is LinkedIn is a business-oriented social networking LinkedIn is the world’s largest professional network with over 75 million members and growing LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is the place to find and be found

2. Why Should You Join Finding people within your niche and being found. Acquire and share expertise Career Growth Networking Connections and Relationships

3. Steps To A Successful Profile Include keywords in your summary profile Bullet point key areas and expertise List all previous job roles and experience Request recommendations Share your news and update your status regular Link your profile to twitter

4. Create a Group “Reach and Engage with Potential Customers” Your name is important Create a group for your industry not your company Design the logo to fit the standard logo size Create a custom webpage Display in the Groups Directory

6. Promote your group on your website, blog, email newsletter and social media networks

7. Invite key experts to join and engage

8. Invite connections from similar groups to your group

10. Answers Earn Your Expertise on LinkedIn Answers!!! Find questions in the areas you knowBrowse questions to find categories familiar to you Answer those questionsRemember, private answers won’t help you earn expertise Every time the questioner picks your answer best, you gain a point of expertiseThe more points of expertise, the higher you appear on lists of experts “Source; LinkedIn Corporation”

12. Target a specific audience – your niche

14. Events Application Create a LinkedIn Event Once created it will be visuable by all linkedin members Make it a virtual event Share the event with connections and promote to linkedin groups

15. Take it one step further? Link your blog (wordpress) to LinkedIn Blog posts seen on your profile When uploading a post it will stream through and become visable on your status Time efficient More people reading your posts

17. WOULD YOU LIKE A LIST STRAIGHT AWAY?

18. OPENNETWORKER.COM

19. What is OpenNetworker? THE secret of how to build larger, more diverse, and more valuable networks on the world's top social networking sites

20. LinkedIn - OpenNetworker

21. LinkedIn - OpenNetworker 659 Invitations

22. LinkedIn Profile - OpenNetworker

23. Mentoring 121 Online Mentoring 121 Intensive Mentoring Workshops Company training Online Video Tutorials Visit www.zoecairns.com for more details