7 Steps To A Successful Social Media Strategy

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Zoe Cairns

http://www.zcsocialmedia.com The Big Social Media Conference Presentation #bigsocial

Business

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What is Social Media?

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Just Like Networking!

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The main social media platforms

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What Social Media Platform???
Your Social Media Strategy will determine this!

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What is a Social Media Strategy?

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Like a Business Plan

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Social Media Strategy

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Step 1 – Determine Your Goals
and Objectives

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Presence and Awareness

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Communities

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Thought Leadership

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Key Centres Of Influence

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Traffic To Your Website

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Social Media Reach

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Step 2 - Define Your Target Market

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Step 3 – Key Centre Of Influencers

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Step 4 –What are your competitors doing?
• Check all the social media platforms
• Where are they engaging?
• How are they engaging?
• What are they engaging with?
• What response are they getting?
• What do you like and dislike about their activities?
• What could you mirror of the bigger brands?

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Step 5 - Content and Campaigns
Conversation Articles
Tips Promotion
Content Template
Strategy
• Twitter Chats
• Themes
• Exhibitions/Shows
• Trending Topics
• General Topics
• Blog Posts
• Publications / Industry
Journals
• Latest News / Articles
• FREE Products
• Products
• Services
• Events
• Offers
• Promotions
• Top 10 Facts
• Top 10 Tips
• Infographics
• Quotes
• In the day of the life of
• Top 10 Reasons Why

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Step 6 – Join Conversations, Engage
• After you have done your research – post comments, tweet
out, join groups on Linkedin, send out your videos and start
engaging with influencers within your industry online

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Step 7 –Monitor & Measure
• Measure your monthly success
• Make sure its consistent with your business goals and
objectives
• Use tools to produce these results for you.
• Keep a monthly record
• Have an action plan!

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Use Tools To Manage Your Activities

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In Conclusion
• Social Media Strategies vary for every business and industry
• Strategy not a tactic
• Without a social media plan you will become overwhelmed
and your efforts will fail

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7 Steps To A Successful Social Media Strategy

1. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com 7 Steps To A Successful Social Strategy Zoe Cairns

2. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Who Am I? International Social Media Speaker Social Media Consultant Social Media Management Agency

3. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What is Social Media?

4. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Just Like Networking!

5. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com

6. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com The main social media platforms

7. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What Social Media Platform??? Your Social Media Strategy will determine this!

8. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What is a Social Media Strategy?

9. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Like a Business Plan

10. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Social Media Strategy

11. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 1 – Determine Your Goals and Objectives

12. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Presence and Awareness

13. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Communities

14. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Thought Leadership

15. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Key Centres Of Influence

16. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Traffic To Your Website

17. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Social Media Reach

18. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 2 - Define Your Target Market

19. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 3 – Key Centre Of Influencers

20. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 4 –What are your competitors doing? • Check all the social media platforms • Where are they engaging? • How are they engaging? • What are they engaging with? • What response are they getting? • What do you like and dislike about their activities? • What could you mirror of the bigger brands?

21. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 5 - Content and Campaigns Conversation Articles Tips Promotion Content Template Strategy • Twitter Chats • Themes • Exhibitions/Shows • Trending Topics • General Topics • Blog Posts • Publications / Industry Journals • Latest News / Articles • FREE Products • Products • Services • Events • Offers • Promotions • Top 10 Facts • Top 10 Tips • Infographics • Quotes • In the day of the life of • Top 10 Reasons Why

22. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 6 – Join Conversations, Engage • After you have done your research – post comments, tweet out, join groups on Linkedin, send out your videos and start engaging with influencers within your industry online

23. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 7 –Monitor & Measure • Measure your monthly success • Make sure its consistent with your business goals and objectives • Use tools to produce these results for you. • Keep a monthly record • Have an action plan!

24. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Use Tools To Manage Your Activities

25. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com In Conclusion • Social Media Strategies vary for every business and industry • Strategy not a tactic • Without a social media plan you will become overwhelmed and your efforts will fail

26. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com

27. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Any Questions?

7 Steps To A Successful Social Media Strategy

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