An introduction to Personal Branding in today's digital world.

1. Personal Branding.
2013

2. What Is A
Personal Brand?
B R A N D I AM

3. A Brand results from a set of associations
and perceptions in peoples minds, based
on the content they come across that
relates to you.
skills
trustimages
personality
reputation
messages
experience
identitythoughts

4. In today’s digital world,
these associations may
be intentional or out of
your control.

5. It is your responsibility to improve,
manage, and market your
Personal Brand.
B R A N D I AM

6. You.You are a Brand. You are in charge of your Brand. There is no
single path to success. And there is no one right way to create
the Brand called You. Except this: Start today.
Tom Peters

7. What Does A
Personal Brand
Do For Me?

8. A Personal Brand facilitates active
engagement with your target audience.

9. A Personal Brand allows you to be part
of the conversation, the content and
the community.
Paul Gilbert, Head of Social Media, BRANDIAM
B R A N D I AM

10. B R A N D I AM
Effective branding makes
people come to you.

11. - Conveys your unique value
- Differentiates you from the crowd
- Builds credibility and trust
- Increases your influence and reach
B R A N D I AM
A ‘Live’ Personal Brand:

12. Where
Do I Start?
B R A N D I AM

13. Building and managing your Personal
Brand can be all-consuming. Just like
anything else worthwhile, you need a plan.

14. 1. Define Your
Personal Brand
B R A N D I AM

15. - What are my core values?
What do I stand for?
- What are my unique strengths?
What makes me truly awesome?
- What types of relationships do I want to have?
Who do I want to talk to?
- What do I want to be known for?
What sort of actions do I take?
- What are my personal goals?
What do I call success?
Questions To Define Your Personal Brand

16. 2. Define Your
Audience

17. - Where does my audience hang out online?
- What platforms are being used to reach them?
- Which channels work well together?
- What types of conversations occur on each channel?
- What is the most popular type of content on each channel?
Questions To Define Your Audience

18. B R A N D I AM
3. Create A Plan

19. A Brand Plan helps you
define your audience,
set out your goals and
schedule your content.
A Personal Brand needs:
- Clear Brand Messaging
- Consistent Behaviour
- Constant Interaction
remember

20. Choose
Your
Channels

21. To get the most from
social media, you need to
understand how each platform
works and what each channel
is used for.

22. - Websites, Blogs Forums
- Traditional Media
- Social Media Platforms
- Share Sites Services
- Peer-To-Peer
- Video Content
- Images
A Personal Brand Requires:

23. B R A N D I AM
Building a powerful Personal Brand
takes time, dedication and lots of
quality content.

24. Engage Your Audience
B R A N D I AM

25. Once you’ve created valuable content,
you’re ready to engage your audience.
Creating a connection with people is
important for all brands.
Brands can embody attributes which
consumers feel drawn to.

26. B R A N D I AM
When engagement is effective,
good ideas are shared and rewarded.

27. - Use content scheduling and activity calendars
- Consistently create value with high quality content
- Produce videos, images and articles that relate to your audience
- Help others help you by reaching out and being supportive
- Build relationships with influential thought leaders
- Be nice, professional and most importantly be You
6 Tips To Engage Your Audience

28. Track
Your
Activity
B R A N D I AMB R A N D I AM

29. B R A N D I AM
Tracking your Personal Brand and
measuring your results helps optimise
your work and improve your reach.

30. - Brand Name
- Industry And Peers
- Favourite Topics
- Competitors
- Growth
Key Metrics
brand name
growth
competitorsindustry

31. Wash And Repeat B R A N D I AM

32. Just like you, your Personal
Brand is constantly evolving.
So should your approach to
engaging your audience.

33. Key Take-Aways
1. Define Your Brand
2. Define Your Audience
3. Update Your Profiles
4. Plan Your Content
5. Know Your Channels
6. Build Your Audience
7. Convert Your Conversations
8. Track Your Activity

34. Let’s talk.
hello@brandiam.com.au
facebook.com/brandiam.agency
@brandiam_agency