This presentation was provided to the employees of Baumeler Reisen in Luzern, Switzerland, on 7 November the World Responsible Tourism Day. Baumeler and PAN Parks entered into a partnership in September, and the company offers now two PAN Parks branded trips: Majella and Oulanka. This presentation aimed at strengthening the understanding of the partners

1. Soomaa NP © Arne Ader

2. Wilderness Tourism in Europe
on World Responsible Tourism Day
Zoltán Kun, Executive Director
PAN Parks Foundation
Paanajärvi NP © Viktor Gritsuk

3. Is this what we want?

4. What is PAN Parks?
Soomaa NP © Mati Kose

5. What is PAN Parks?
PAN Parks works to protect
Europe’s wilderness, the continent’s
most undisturbed areas of nature
Paanajärvi NP © Viktor Gritsuk

6. What is PAN Parks?
The only
European-wide
organisation
focusing on the
protection of
wilderness areas
Central Balkan NP ©CBNP
Appenine Chamois © Bruno D’Amicis

7. What is PAN Parks?
Applies a truly integrated approach to
mobilise sustainable tourism
development for strengthening
wilderness conservation
Borjomi-Kharagauli NP © Kote Gabrichidze

8. What is PAN Parks?
Founded in 1999
by WWF and
Molecaten,
registered in
Netherlands and
having its
premises in
Hungary

9. What is PAN Parks?
The
European
Wilderness
Preservatio
n System

10. The PAN Parks Concept
Retezat NP © Andreas Beckmann

11. The PAN Parks Concept
An area of at least 10,000 hectares of
land or sea, with its native plant and animal
communities and their associated
ecosystems, in an essentially natural state
Oulanka NP © Hannu Hautala

12. The PAN Parks Concept
We help to increase the management effectiveness of
the areas through third party audit based on Principles
and Criteria
Central Balkan © Nanko Minkov

13. The PAN Parks Concept
We help develop these areas through
• active promotion of local and sustainable tourism and
• raising awareness and creating positive perception of
wilderness
Oulanka NP © Michael Hennemann

14. The PAN Parks Concept
Visitors have the opportunity to enjoy PAN
Parks Wilderness!
Paanajärvi NP © Minna Koramo

15. The PAN Parks Concept
TOURISM
• Promotion of sustainable
tourism
• Certification of local
businesses
• Cooperation with international
tour operators
Borjomi-Kharagauli NP © Kote Gabrichidze

16. The PAN Parks Concept
Sustainable Tourism Development
• stimulates local cooperation
• involves local stakeholders
• aims for synergy between conservation and tourism
• improves the quality of tourism products
• improves the visitors experience
• includes local standard for businesses

17. The PAN Parks Concept
Partnership with Local
Businesses
• ensures the strategy is implemented
• partners are committed to the park
and PAN Parks
• different tourism service providers
• 88 partners
Oulanka NP © Paavo Hamunen

18. The PAN Parks Tourism Model
Retezat NP ©Falk Kienas

19. Our challenges
Tourism vs wilderness!
1. Wilderness is un-known in Europe – the role of branding
& network
2. Destination management (12 destinations) – the role of
incoming operators
3. No marketing budget for strong communication – social
media
Archipelago NP © Seppo Keränen

20. The PAN Parks Tourism Model
Tourism as a tool for wilderness
conservation:
• creates local support
• raises awareness
• supports lobbying
• generates income
Majella NP © Bruno D’Amicis

21. The PAN Parks Tourism Model
Building a strong network including :
• Local Partners
• Incoming Operators
• International Operators
PAN Parks adds value:
• certified local and selected incoming
partners
• supports product development
• supports promotion
Majella NP © Barbara Mayer

22. The PAN Parks Tourism Model

23. The PAN Parks Tourism Model
International tour operator
partners

24. The PAN Parks Tourism Model
Benefits for Protected Areas
• helps to better control sustainable tourism
• better cooperation with local partners
• promotion of their areas
Benefits for Local Partners
• included in packages
• more clients through operators
• cooperation with other local partners
• incoming operators help to develop their products

25. The PAN Parks Tourism Model
Benefits for International Tour Operators
•they support a good case, by doing what they are best in
•pre-selected local suppliers and Incoming Partners
•educational trips, help in product development
•brand building and help in promotion
•networking and cooperating with similar companies
Benefits for Incoming Tour Operators
• link with International Operators
• better cooperation with protected areas
• associated with a wilderness brand

26. The PAN Parks Tourism Model
Benefits for our Foundat ion
• it bring benefits to the local partners
and parks
• generates income for our foundation
• creates better local cooperation
• raises awareness
• educates the visitors
▶▶▶ supports wilderness
conservation
©iStock/Graeme Purdy

27. The PAN Parks Tourism Model
Case study - Oulanka National Park
• Finnish Wilderness Week package
• sold by Exodus (UK) – developed by
Basecamp Oulanka (FI)
• contribution to PPF after each client
• 23,000 € raised in 4 years
• local project supported in 4 PAN Parks
o visitor centre – Retezat NP
o eco-trail – Rila NP
o information boards –Borjomi NP
o photo project – Majella NP
Oulanka NP © Hannu Hautala

28. The PAN Parks Turism Model
Plan for 2013 and
beyond
http://panparks.travel
increase the number of
international operators
integrate service element
stronger at local business
partner
get at least one incoming
partner for each Certified
Rila NP © Nicolas Cegalerba
PAN Park

29. PAN Parks works to protect Europe’s
wilderness, the continent’s most
undisturbed areas of nature
www.panparks.org