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1. LinkedIn Marketing Solutions H2-
2016 Product Direction
Updated July 2016

2. Be the most effective platform
for marketers to engage
with professionals
LinkedIn Marketing Solutions’ mission
Be the most effective platform
for marketers to engage
with professionals

3. Further boost ROI
Provide better
measurement and
optimization
Further your strength
in targeting
Simplify your platform
& provide better
learning resources
What we’re hearing from our
customers…

4. 2016 Detailed H2 Product Roadmap
Expected Launch
Q3 Q4
Further boost ROI
Sponsored Content Beyond LinkedIn On-going expansion
AutoFill Field only
New Dynamic Ad formats
Better measurement &
optimization
Conversion Tracking
Campaign Insights and Recommendations
Campaign Demographic Reporting Beyond the Click
Expanded analytics APIs for Agencies (Project Voltron/Lockhart)
Top requested reporting updates On-going improvements
Further our strength in
targeting
Account Targeting (Audience Match) Field only Self-Service + Field
Website Retargeting (Audience Match) Self-Service + Field
Marketing Automation Contact Targeting (Audience Match) Self-Service + Field
Simpler platform & better
learning resources
Programmatic Display
Help center development & onboarding series On-going improvements
Sponsored InMail for Self-Service

5. Further boost ROI
Scale professional reach beyond LinkedIn to high quality destinations
Sponsored Content Beyond LinkedIn

6. Simpler platform, better
resources
Reach the right customers with Display Ads using your preferred demand-side platform
(DSP) or agency trading desk (ATD)
Programmatic Display

7. Better measurement &
optimization
Easily measure and optimize the business impact of your LinkedIn Ads
investment using native attribution tools
Conversion Tracking

8. Optimize your campaigns with in-product Insights & Recommendations
Campaign Insights and Recommendations Better measurement &
optimization
Simpler platform, better
resources

9. Sponsored InMail for Self-Service
Simpler platform/better
resources
Brand new self-service channel for marketers to reach professionals in the
most personalized and direct way on LinkedIn

10. Further our strength in
targetingAudience Matching: Website Retargeting and Marketing
Automation Contact Targeting
Target audiences that matter most to your business

11. Campaign Demographic Reporting Beyond the Click
Better measurement &
optimization
Analyze the performance of your campaigns using Campaign Manager rich demographic
reporting to understand who your ads resonate with best

12. Help center development & onboarding series
Simpler platform, better
resources
Establish a go-to customer success destination for how-to guidance and best practices,
and community to scale sales/account services and better enable self-education
Sponsored Content email onboarding series and other
resources point to help center articles

13. Drive more followers for their LinkedIn
Company and Showcase Pages
Showcase job opportunities based on
career history and profile
Drive people to their website
and landing pages
Further boost ROI
Meet new marketing use cases to engage professionals with dynamically
generated, personalized ads.
New Formats for Dynamic Ads

14. Further boost ROI
Piloting in Q4 2016Easily generate high-quality leads from your campaigns, based on a variety of
calls-to-actions and objectives
In-ad lead gen

15. Improve value/ROI
Provide better
measurement and
optimization
Further your strength
in targeting
Simplify your platform
& provide better
learning resources
Sponsored
Content Beyond
LinkedIn
New Dynamic Ads
Formats
Autofill
In-Ad Lead
Forms
Conversion
TrackingCampaign Insights
and
Recommendations
Campaign
Demographic
Reporting
Expanded
analytics API
Account Targeting
Contact Targeting
Website
Retargeting
Marketing
Automation
Contact Targeting
Programmatic
Display
Help center
revamp
Sponsored InMail
for Self-Service